Jessica Lyons Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States

Seattle, Washington, United States

Drove high-impact programs across business, brand, and culture as a trusted advisor to the Office of the CEO. Managed and executed enterprise-level initiatives, ranging from high-profile sales and marketing events, such as the Berkshire Hathaway Shareholder Meeting and Global Leadership Summits, to daily business contributions that optimize productivity and engagement. Led executive-level meetings to ensure enterprise-wide alignment and engage with key stakeholders. Collaborated with C-level… Show more Drove high-impact programs across business, brand, and culture as a trusted advisor to the Office of the CEO. Managed and executed enterprise-level initiatives, ranging from high-profile sales and marketing events, such as the Berkshire Hathaway Shareholder Meeting and Global Leadership Summits, to daily business contributions that optimize productivity and engagement. Led executive-level meetings to ensure enterprise-wide alignment and engage with key stakeholders. Collaborated with C-level global strategic partners and cross-functional teams to exceed annual KPIs and company goals, Managed relationships and business needs of Board Members. Presented innovative ideas to drive operational excellence and cross-functional alignment. Strengthened Brooks' annual strategic partner and employee meetings through global collaboration, achieving significant attendance growth and deepening key vendor relationships. Improve project management systems, leading to enhanced experience, improved outcomes, and higher satisfaction rates for attendees. Show less

Seattle, Washington, United States

Prospected and pursued vendor partnerships, leading to a remarkable year-over-year revenue increase and incremental sales. Developed go-to-market plans in collaboration with cross-functional teams to drive sales of seasonal products. Strategized and managed direct mail and digital loyalty programs, which significantly increased member baskets while reducing costs per member in the first year.

Seattle, Washington, United States

Oversaw the retail marketing team at PCC Community Markets, while focused on developing strategies to enhance the in-store shopper brand experience through events, promotions, and effective messaging. Successfully managed the marketing department's timeline and execution during the opening of five new stores in the Seattle region from 2018 to 2020. Leveraging my background in sales and marketing, I developed a vendor partner program that expanded reach, drove store traffic and basket… Show more Oversaw the retail marketing team at PCC Community Markets, while focused on developing strategies to enhance the in-store shopper brand experience through events, promotions, and effective messaging. Successfully managed the marketing department's timeline and execution during the opening of five new stores in the Seattle region from 2018 to 2020. Leveraging my background in sales and marketing, I developed a vendor partner program that expanded reach, drove store traffic and basket size, and created a new revenue stream. Led cross-functional teams in executing promotions that increased brand awareness and sales. Implemented a direct mail strategy for both members and non-members, achieving strong redemption rates and fostering engagement within our community. Show less

Greater Seattle Area

Developed promotional go-to-market procedures that improved planning efficiency and enhanced collaboration across departments. Designed and implemented company-wide sign standards across 15 stores, driving consistency and cost efficiencies. Utilized project management expertise in executing seasonal marketing promotions driving traffic and sales in store. Strategized and managed processes to effectively oversee a team of over 75 employees during a significant overnight brand relaunch across ten… Show more Developed promotional go-to-market procedures that improved planning efficiency and enhanced collaboration across departments. Designed and implemented company-wide sign standards across 15 stores, driving consistency and cost efficiencies. Utilized project management expertise in executing seasonal marketing promotions driving traffic and sales in store. Strategized and managed processes to effectively oversee a team of over 75 employees during a significant overnight brand relaunch across ten stores. Show less

Greater Seattle Area

Seattle, Wa

Pioneered and coached the inaugural 5K training program at Brooks' flagship store, fostering community engagement and brand loyalty. Managed numerous store events that successfully drove traffic and sales while enhancing brand awareness.

Greater Seattle Area

Managed a team responsible for developing and executing multi-channel marketing strategies to drive account growth and achieve sales objectives. Led project management for seasonal go-to-market initiatives and implemented comprehensive marketing programs. Supervised the development of retail marketing strategies for key accounts, presented at global sales meetings, and effectively managed budgets to enhance brand awareness and drive traffic to retailers nationwide.

Led a high-performing sales team, oversaw a diverse portfolio of accounts and achieving consistent year-over-year sales growth. I collaborated closely with marketing to create joint growth strategies that highlighted key seasonal products and brand narratives.

Seattle, Wa

Negotiated and secured key retail marketing activations with national accounts, driving significant YoY sales growth. Developed strong client and agency relationships, delivered impactful presentations to B2B executives, and established in-store brand presence for Brooks. Streamlined operations by implementing standardized procedures and budget tracking methods, ensuring efficient budget management.

New York, New York, United States

Developed and maintained strong relationships with accounts, driving customer satisfaction and impacting sales through strategic product demonstrations and events. Led territory planning, organized product launches, and increased brand visibility at industry events and conferences.

Greater Pittsburgh Area

Greater Pittsburgh Area

Business, Management, Marketing, And Related Support Services

Education record