Jessica Mayers Email & Phone Number

London, Gb

Remote First, Us

Dublin, Ie

My role helped to drive forward the communications programme and tactical activity for all active and engaged customers across all brands, products and geographies increasing both engagement and overall value of the customer base through implementation of a varied segment strategy including cross sell.Responsibilities:- Lead on delivery of the Customer Marketing campaigns and programmes- Lead a matrix team to plan, cost, build and execute Customer Marketing campaigns- Deliver monthly reporting which clearly links to Customer Marketing & Commercial OKR's

New York, New York, Us

Dublin, Ie

Dublin, Ie

• Creating monthly CRM marketing plans across multiple channels including as Email, SMS, Push notification and web message.• Lead a team to plan, cost, build and execute CRM campaigns (for Sportsbook and Exchange) based on specific customer segmentation, campaign or behavioral change objectives. • Planning retention and reactivation campaigns in order to achieve monthly KPI targets• Analyzing customer segmentation and creating campaigns based on betting trends and sport preferences• Managing 3 direct reports ensuring that they execute the monthly plan effectively.• Using Adobe Campaign to suppress data sets and execute campaign deliveries.• Managing a multi million pound budget to ensure that this effectively used to meet both retention and reactivation targets.

Dublin, Ie

• Plan and execute customer marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives.• Maximise CRM performance across the following metrics: repeats month on month, reactivation and re-acquisition from inactive customers and customer engagement KPI's such as click sessions• Work closely with the CRM data team and senior marketing manager to ensure are inline with and designed to meet all CRM KPI's• Deliver smooth CRM planning and execution of all campaigns• Work closely with creative services to implement engaging and on brand content (both visual & copy)• Continuously optimise the performance of campaigns through working with the sports analysis team and tracking individual campaign KPI's .

London, Gb

Managed all aspects of the South West region’s promotions activity across both racing & Conference and Events (C&E) Marketing, from strategic planning to executional activation, PR, Community projects and protection of trademarks and brand assets. Developing focused and effective plans for the region’s promotional activity including themes.Developed and managed a robust data protection awareness programme.Built strong relations with consumer and trade press, and worked closely in support of the wider business during the run up to, and delivery of events.Initiated and analysed appropriate customer research to understand the needs and views of all the South West region’s customers. Worked to protect the regions trademarks and brand ensuring all briefing, communications and platforms were on brand. Delivered management team with regular status reports.Consistently developed innovative promotions and campaigns which will encouraged loyalty, repeat visits and increased spend per head at all four regional racecourses.

London, Gb

Managed all aspects of the South West region’s Conference and Events (C&E) Marketing, from strategic planning to executional activation, to grow regional C&E revenue. To build and champion the Cheltenham, Exeter, Warwick and Wincanton brands. Close liaison with the Regional Head of Marketing to develop marketing activity for C&E and hospitality to maximise synergies across the business.

London, Gb

Worked closely with the Regional Communications Manager to assist with all PR and administrative tasks, including press management and accreditation as well as developing key essential relationships with the media, many of whom are VIP’s in their own right, as well as managing a variety of other projects for the Marketing Department.

Ba Hons, Geography

Education record