Jessica Mayers Email & Phone Number

London, GB

Remote First, US

Dublin, IE

My role helped to drive forward the communications programme and tactical activity for all active and engaged customers across all brands, products and geographies increasing both engagement and overall value of the customer base through implementation of a varied segment strategy including cross sell.Responsibilities:- Lead on delivery of the Customer.

New York, New York, US

Dublin, IE

Dublin, IE

• Creating monthly CRM marketing plans across multiple channels including as Email, SMS, Push notification and web message.
• Lead a team to plan, cost, build and execute CRM campaigns (for Sportsbook and Exchange) based on specific customer segmentation, campaign or behavioral change objectives.
• Planning retention and reactivation campaigns in order to achieve monthly KPI targets
• Analyzing customer segmentation and creating campaigns based on betting trends and sport preferences
• Managing 3 direct reports ensuring that they execute the monthly plan effectively.
• Using Adobe Campaign to suppress data sets and execute campaign deliveries.

Dublin, IE

• Plan and execute customer marketing campaigns based on specific customer segmentation, campaign or behavioural change objectives.
• Maximise CRM performance across the following metrics: repeats month on month, reactivation and re-acquisition from inactive customers and customer engagement KPI's such as click sessions
• Work closely with the CRM data team and senior marketing manager to ensure are inline with and designed to meet all CRM KPI's
• Deliver smooth CRM planning and execution of all campaigns
• Work closely with creative services to implement engaging and on brand content (both visual & copy)
• Continuously optimise the performance of campaigns through working with the sports analysis team and tracking individual campaign KPI's.

London, GB

Managed all aspects of the South West region’s promotions activity across both racing & Conference and Events (C&E) Marketing, from strategic planning to executional activation, PR, Community projects and protection of trademarks and brand assets. Developing focused and effective plans for the region’s promotional activity including themes.Developed and.

London, GB

Managed all aspects of the South West region’s Conference and Events (C&E) Marketing, from strategic planning to executional activation, to grow regional C&E revenue. To build and champion the Cheltenham, Exeter, Warwick and Wincanton brands. Close liaison with the Regional Head of Marketing to develop marketing activity for C&E and hospitality to maximise.

London, GB

Worked closely with the Regional Communications Manager to assist with all PR and administrative tasks, including press management and accreditation as well as developing key essential relationships with the media, many of whom are VIP’s in their own right, as well as managing a variety of other projects for the Marketing Department.

Ba Hons, Geography

Education record