Chief Marketing Officer
Current• Driving the execution of management consulting services to travel, tourism, hospitality, and entertainment industry clients.• Providing clients clear direction on marketing strategy, revenue and profit optimization, pricing strategy, feasibility studies, and demand forecasting.Highlighted Projects:• Crafted go-to-market strategy for a new aquarium, including market research and segmentation, demand forecast, pricing strategy, pro forma modeling, and a tactical marketing and sales plan to launch the aquarium and achieve attendance goals.• Conducted feasibility research and concept testing for theme park capital investment. • Optimized pricing and marketing strategy for regional attraction, outlining a tactical plan to drive 20%+ improvement in EBITDA.• Led marketing and channel strategy for international resort client, including pricing, channel optimization, and full-funnel media plan.
