Chief Marketing Officer
Current- Driving the execution of management consulting services to travel, tourism, hospitality, and entertainment industry clients.
- Providing clients clear direction on marketing strategy, revenue and profit optimization, pricing strategy, feasibility studies, and demand forecasting.Highlighted Projects:
- Crafted go-to-market strategy for a new aquarium, including market research and segmentation, demand forecast, pricing strategy, pro forma modeling, and a tactical marketing and sales plan to launch the aquarium and.
- Conducted feasibility research and concept testing for theme park capital investment.
- Optimized pricing and marketing strategy for regional attraction, outlining a tactical plan to drive 20%+ improvement in EBITDA.
- Led marketing and channel strategy for international resort client, including pricing, channel optimization, and full-funnel media plan.