Joni Newkirk Email & Phone Number

An analytics consulting firm with primary focus on New Business Development (getting it right the first time), Business Optimization (leveraging untapped revenue and operational efficiency opportunities), and Research and Consumer Insights (leading with the consumer). A company of problem solvers with strong credibility. We love figuring out better ways to do things and thrive on adding significant value. • Strong collaboration with clients to produce optimal results• Immersing ourselves in detailed, transactional level data to uncover insights• Leading with the consumer to form win-win propositions• Delivering roadmaps of story-driven, actionable insights• Developing holistic strategies that lead to significant improvement in profit• Willingness to take calculated risk to produce more substantial reward• Transfer of knowledge from our team to yours New Business Strategy: Market and competitive assessments; site selection analysis; concept testing; demand and revenue forecasting; capacity planning, simulation, and optimization; and financial feasibility/pro forma development. Clients such as Meow Wolf, Virgin Voyages, Wynn, Brightline, BVI.Business Optimization: Pricing, promotion, distribution strategy; revenue management and profit optimization; marketing and sales strategies; customer experience assessment; and operational process and efficiency. Clients such as Universal, Carnival, Topgolf, Vail, Wyndham, Herschend, Atlanta Falcons, National Restaurant Association. Research and Consumer Insights: Concept testing; awareness, brand and tracking studies; customer experience and employee engagement; customer segmentation studies; conjoint and discrete choice research; in-person and online interviewing. Clients include Cedar Fair, GMCVB, Lowe’s, FL Department of Agriculture, Orlando Health, etc.Integrated Insight is a certified Women Owned Small Business (WOSB) and holds a GSA Multiple Awards Schedule contract.

Led Forecasting, Market Research, Industrial Engineering, Pricing, and Revenue & Profit Management for Disney Parks and Resorts worldwide (theme parks, hotels, cruise ships, vacation ownership, tour operations). • Holistic revenue forecasting for worldwide operations (attendance, resort occupancy, F&B, merchandise, ancillary spend), leading to significant improvement in forecasting accuracy for over $8B in annual revenue. Led the business through the implications of 9/11 and multi-year recovery. Assessed revenue potential of all new initiatives including theme parks, resorts, cruise ships, vacation ownership, new technology, marketing campaigns, etc. • Led full-service market research organization of over 50 analysts/managers and 100+ interviewers. All aspects of market, guest and cast research. Annually, over one million guests and consumers interviewed. • Led team of over 100 Industrial Engineers to provide expertise across Operations, IT, Sales/reservations and Walt Disney Imagineering. Developed standards and simulated processes to improve the guest experience through effective queuing systems, guest flow, capacity analysis, labor optimization, and the introduction of new technology.• Designed, developed and implemented “Magic Your Way”, the most sweeping change in pricing strategy undertaken by the company, producing a 20% increase in operating income. Required large scale organizational and cultural change. Resulted in the consolidation of disparate pricing functions previously held by various lines of business. Ongoing pricing and packaging, promotional offers and tactical pricing efforts for tickets, rooms, food and beverage, merchandise and all ancillary products and services.• Led world class team responsible for revenue managing hotel, food and beverage, merchandise, and other aspects of the total vacation trip revenue. Annual operating income increases of 5%-10% were realized through focused revenue management science.

Manager of Network Planning for Data Communications accounts

Strategic planning for new hospital services and development including certificate of need applications

Ba, Statistics

Ms, Industrial Engineering

Education record