Scott Sanders Email & Phone Number

Orlando, Florida, United States

An analytics consulting firm with primary focus on New Business Development (getting it right the first time), Business Optimization (leveraging untapped revenue and operational efficiency opportunities), and Research and Consumer Insights (leading with the consumer). A company of problem solvers with strong credibility. We love figuring out better ways to do things and thrive on adding significant value. • Strong collaboration with clients to produce optimal results• Immersing ourselves in detailed, transactional level data to uncover insights• Leading with the consumer to form win-win propositions• Delivering roadmaps of story-driven, actionable insights• Developing holistic strategies that lead to significant improvement in profit• Willingness to take calculated risk to produce more substantial reward• Transfer of knowledge from our team to yours New Business Strategy: Market and competitive assessments; site selection analysis; concept testing; demand and revenue forecasting; capacity planning, simulation, and optimization; and financial feasibility/pro forma development. Clients such as Meow Wolf, Virgin Voyages, Wynn, Brightline, BVI.Business Optimization: Pricing, promotion, distribution strategy; revenue management and profit optimization; marketing and sales strategies; customer experience assessment; and operational process and efficiency. Clients such as Universal, Carnival, Topgolf, Vail, Wyndham, Herschend, Atlanta Falcons, National Restaurant Association. Research and Consumer Insights: Concept testing; awareness, brand and tracking studies; customer experience and employee engagement; customer segmentation studies; conjoint and discrete choice research; in-person and online interviewing. Clients include Cedar Fair, GMCVB, Lowe’s, FL Department of Agriculture, Orlando Health, etc.Integrated Insight is a certified Women Owned Small Business (WOSB) and holds a GSA Multiple Awards Schedule contract.

Led pricing and revenue functions for Walt Disney Parks and Resorts, including worldwide theme parks, resorts, Disney Vacation Club and Adventures by Disney.• Designed, developed and implemented “Magic Your Way”, the most sweeping change in pricing strategy undertaken by the company, producing a 20% increase in operating income. Required large scale organizational and cultural change. Resulted in the consolidation of disparate pricing functions previously held by various lines of business. Ongoing pricing and packaging, promotional offers and tactical pricing efforts for tickets, rooms, food and beverage, merchandise and all ancillary products and services.• Built a world class pricing organization responsible for setting global pricing strategy for admissions pricing, room rates, F&B, and merchandise. Each of F&B and Merchandise were $1B businesses. Through the application of consistent processes and pricing methods over $30M in opportunity was identified and efficiencies of $1M were realized annually.• Designed, developed and implemented annual and promotional pricing strategies that delivered over $200M in net profit annually. The approach used data driven consumer insights and leveraged quantitative analytics and predictive modeling to take pricing based on demand thus optimizing value while maintaining or improving price value.• Provided strategic leadership and direction for “Destination Disney”, a $250M strategic technology investment that changed how the company markets, sells, and prices products. The project delivered a 20% return on investment. • Responsible for all long term planning, budgeting, financial analysis and financial control processes for WDW Marketing and Sales divisions supporting multiple business units, including a $1.2B travel company, a $4M internal marketing agency, an $800M group and convention business and a 2000 agent call center.

Managed a diverse asset portfolio that included Residential, Recreational, and Entertainment assets to include "Broadway at the Beach" a significant Retail Entertainment development in Myrtle Beach, South Carolina. Developed and operated a 4000 seat live entertainment venue, an IMAX theater and plans for a second 4000 seat entertainment venue.

Recruited to help plan and facilitate a retail expansion (Springfield, Missouri). Responsible for feasibility analysis

Audited Fortune 500 and other public and privately held companies