Adept at thinking holistically about an organization’s potential to drive substantial improvement in revenue and profit. Able to overcome internal silos, look beyond how the business is accounted for today, and synthesize the benefit of managing to the whole versus the sum of the parts. Believe that focusing on value versus price will create a win-win proposition for customers and the business, and lead to long-term sustainable growth.Clients of Integrated Insight have typically realized between 10% and 20% improvement in net income based on holistic revenue engagements that focus on the customer first. Through detailed analysis of transactional data, customer research, and a solid inventory of all that is available to market and sell, we are able to look beyond what is being done today and design strategies that drive profit beyond small, inflationary growth. Our repeat client base is strong including Universal Parks and Resorts, Carnival Corporation, Warner Bros. Studio Tour, National Restaurant Association, Brightline Trains and Empire State Building among others.Key areas of focus for Integrated Insight include:New Business Strategy: Market and competitive assessments; site selection analysis; concept testing; demand and revenue forecasting; capacity planning, simulation, and optimization; and financial feasibility/pro forma development.Business Optimization: Pricing, promotion, distribution strategy; revenue management and profit optimization; marketing and sales strategies; customer experience assessment; and operational process and efficiency.Research and Consumer Insights: Concept testing; awareness, brand and tracking studies; customer experience and employee engagement; customer segmentation studies; conjoint and discrete choice research; full-service in-person and online interviewing.Integrated Insight is a certified Women Owned Small Business (WOSB) and holds a GSA Multiple Awards Schedule contract.
