Jessica Taylor Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Il

Director of Marketing & Creative Services (10/2017 – 8/2020) In this role, I was the principal strategist in creative content and direction, integrated marketing campaigns, interdepartmental collaboration, and financial management. I conceptualized, planned, and executed innovative strategies in accordance to each team’s target objectives. ✪ Led, developed, and empowered 11 cross-functional personnel. ✪ Oversaw budgets up to $4M, distributing resources in alignment to goals.✪ Managed all creative looks including promotions, live events and studio shows.✪ Overhauled and re-branded from Comcast Sportsnet to NBC Sports Chicago.✪ Rolled out the MyTeams by NBC Sports app, achieving 1.5M+ downloads to date. ✪ Re-launched the network from 4 to 3 teams, with effective key messaging and target marketing for Chicago sports fans. Launched a modernized studio to propel the look of all shows. Partnered with White Sox player Tim Anderson to drive marketing initiatives.Marketing Manager (5/2014 – 10/2017) In this position, I was the dynamic overseer of integrated marketing, revenue generation, social media growth, engaging contests and games, and continued strategic development. I interfaced with the NBCSCH Sales Team to brainstorm and pitch action plans to 20+ clients leveraging social media platforms and sweepstakes promotions. ✪ Collaborated with 11 NBCSCH talent to propel social media engagement and followers. ✪ Partnered with the Content and Sales Teams to bolster workflow through process implementation of 50+ initiatives worth over $1M. ✪ Initiated the “Authentic Fan” Marketing Campaign that secured 50%+ YOY growth in 3 years for all sports teams. Evaluated analytics from emails, contests, and social media.✪ Authored and produced 30+ promotional videos for social and linear distribution.

Northbrook, Il

Assistant Marketing Manager (1/2013 – 5/2014) At Crate & Barrel, I was a proactive leader of multi-channel integrated marketing, data analytics, performance, social media impact, and the social media editorial calendar. I scheduled creative posting across social media platforms to expand brand footprint, engagement, and revenues. ✪ Directed the creative design and development for store-specific multi-channel marketing plans for eight new openings across the United States and Canada. ✪ Engaged with C-Level executives monthly to present social media solutions for growth.✪ Managed relationship with external creative agency, TBWA\Chiat\Day.Marketing Buyer-Planner (1/2011 – 1/2013) I was an instrumental contributor in content creation, development, and delivery of integrated marketing campaigns across multiple traditional and digital channels. I directed all media buys, negotiating rates, positioning, value-added services, and product placements. ✪ Launched the company social media presence on Facebook, Twitter, and Pinterest. ✪ Project-managed grand opening events, streamlining promotions, partnerships, advertising, and parties for 4+ domestic and global stores.

Create marketing plans for touring Broadway productions and other live events including Anthony Bourdain and David Sedaris tours across the U.S and Canada. I am responsible for placing media buys consisting of television, print, radio, online and social media. I track and analyze daily sales for each event and revise strategies accordingly in order to successfully obtain the highest ROI as possible.I also work closely with Marketing Directors at the venues to help coordinate the creation and distribution of e-blasts, press releases and grassroots efforts.

I wrote pitches and contacted local, regional, and national publications on behalf of our clients. In addition, I worked with fellow interns (or "Assistant Associates") to design and conduct presentations with topics ranging from social media applications to contest development for the professional development of team members.

I created the Game Notes, located in each home game’s program, which provided fans news and statistics for the competing teams including information on other match-ups the same night around the league. Throughout the season, I attended each home game to prepare and distribute media kits and game notes to the media in attendance, as well as addressing concerns of the media, coaches, officials or broadcasters in an efficient manner.I also assisted the Director of Media Relations to update the teams’ website as needed with new graphics, statistics, press releases, and promotions using Macromedia, InDesign and Photoshop software.

I worked closely with the Director of Birdies for Charity to raise over $4.2 million for area charities. Maintained spreadsheets and databases to organize donor information, including a on-course recognition sign. I also bought advertisements with newspapers and participated in a commercial with local sports anchor. During the week of the tournament, I maintained the BFC booths by coordinating participants and supplies.

Business Administration, Marketing And Management

Activities and Societies: Phi Rho Sorority

Education record

Activities and Societies: Student of the Comedy Writing program: a year-long sketch comedy writing program