Jessica Groot is a Strategy Director at Initiative at Initiative Nederland. She possess expertise in marketing communications, corporate communications, new media, online marketing, social media marketing and 5 more skills. She is proficient in English. Colleagues describe her as "Ik heb Jessica leren kennen als een attente, vrolijke en professionele sparringpartner die echt met haar klanten meedenkt. Zij weet de mediadoelstellingen en/of wensen van de klant op accurate en creatieve wijze te vertalen naar heldere strategische media opties, die binnen budget en timing passen. Zij is analytisch en kan haar voorstellen goed en duidelijk onderbouwen en weet de klant hiervan te overtuigen. Onze samenwerking was fijn en productief, waarin altijd ruimte was voor flexibiliteit, feedback en gezelligheid." and "Working with Jessica is great fun because of two crucial assets in her nature: * She's focused on making communications matter for 'the client's clients'. Not only to please the client himself. * She understands the art of 'hard sell in a soft shell', both in getting things done from her clients and getting things done from her colleagues. Moreover, she's just quite an nice person to get along with and she's always very eager to learn. Sjef Wolters De ReclameSjef"