Partnership Marketing Manager
New York, New York
UrbanDaddy is a digital men’s lifestyle brand providing all that’s new or unknown in entertainment, fashion and food.Negotiated multi-channel partnerships with top trending consumer brands by developing innovative audience acquisition campaigns that drove brand awareness. Generated an organic increase to our social, digital and email following. Directly responsible for the creative teams related to development of microsites, media releases and digital materials. Multi-partner campaigns… Show more UrbanDaddy is a digital men’s lifestyle brand providing all that’s new or unknown in entertainment, fashion and food.Negotiated multi-channel partnerships with top trending consumer brands by developing innovative audience acquisition campaigns that drove brand awareness. Generated an organic increase to our social, digital and email following. Directly responsible for the creative teams related to development of microsites, media releases and digital materials. Multi-partner campaigns under my management included: Uber, Travel and Leisure, TUMI, Grey Goose, DraftKings, Billboard, AMC, BET, Dollar Shave Club, Harrys, Sur la Table, Cosmopolitan Hotel, Sony Music Entertainment, Wine Awesomeness, TRNK Show less