Jessica Iddings Email & Phone Number

• People Manager who led and scaled high-performance global digital media enterprise SaaS account executives and cross-functional teams to overachieve against quota on complex sales, strategic business, and deals.
• Coach and develop pipeline management, vetting, sequence creation, outreach qualifying intro to full sales cycle -closed won opportunities per new logo and expansion upsell
• Drive incremental revenue into new logo and existing accounts by leveraging relationships to secure new business, per upsell to expand existing business
• Responsible for demand generation, Sales Operations/Deal Desk, and field sales and marketing organization on forecasts, KPIs, Quarterly Business Reviews, and overall program and team performance
• Drive interpersonal skills with a consistent track record of communication, crafting compelling sales content with internal and external stakeholders with engaging education which showed success with B, C-Level.
• Data-driven deliverables by implementing skilled solution selling with consistent records to formulate account executive success and customer-centric proposals

San Francisco, California

• Led top-performing SaaS consultant solution sales teams (Field, OB SMB + MM) by building strategic partnerships critical to the restaurant and hospitality industry, such as customer engagement, strategic partnerships.
• Mentored junior managers and account executives to successfully scale career growth
• Drove Google Ads competitive analysis partnership-Strategic Planning, Marketing, and Sales Strategy
• Spearheaded KPIs for our go-to-market team by Identifying, tracking, and documenting metrics, and deals in new areas focused on pipeline management
• Oversaw SMB, Mid-market campaign performances, ad grouping, target market, control, monitor, maintain and optimize the digital advertising products. Provide ongoing actionable insights on campaign performance to.
• Coached consulting and sales methodology to drive Software as a Service (SaaS), online marketing, and advertising local and agency campaigns for outbound and field consultant sales teams for Yelp Restaurant Marketplace.

San Francisco, CA

• Top performing IC Outbound Field SaaS B2B SMB + Mid Market Sales
• Exceed both monthly, quarterly, annual quota and target goal, over 250% Target
• Works closely with the Partners and Product Development Dev Ops to transition products from development into production status in support of our continuous integration and deployment process
• Plan, implement, monitor, and leads pilot marketing strategies to scale take over markets
• Development and maintain production status dashboards of the SaaS products to the Systems Business Unit, Product Development, and Executive Leadership
• Ensure that application performance is as expected and that those applications can scale to appropriately handle loads; work with Product Development to re-architect/re-design as necessary

San Francisco, California

• 60% Field SaaS SMB + MM sales for top restaurants in: CanadaNew YorkChicagoSan Francisco (including All Bay Area) Los AngelesSan Diego
• Catalyst for developing effective sales scripts and strategies for sales playbook
• Conduct cohesive presentation with sales management, product management, engineers, and operations teams to improve sales process
• Successful SaaS sales leader with new hire development training
• Accomplished in strategic new market launches, GTM
• Robust account management experience

San Francisco Bay Area

• Outbound sales CPC online advertising and marketing campaign executive, responsible for full sales cycle, qualifying to contract and price negotiation closing
• Manage a pipeline of wide range of clients from different business categories across country, manage a book of business of 4,000 accounts
• Consult and educate SMBs from 1-9 locations on online advertising, social media platforms through CPM Salesforce, PPC
• Sales forecasting, and performance Analysis
• Exceed monthly sales quotas
• Chosen to participate in Yelp's pilot sales team in San Francisco Headquarters January 1, 2016

Denver, Colorado

• Front-line people manager of hybrid CSM and Account Executives, who each manage a book of ~30-100 customers in critical SMB and MM portfolio
• Launched Denver, CO HQ fully hired onboarded staff of 60 employees for higher education University of the Rockies graduate programs
• Responsible for 1:1 coaching and mentoring, as well as developing strategy and working closely with leaders across Sales, Marketing, Operations, Risk, Product, and the executive team to drive positive outcomes for this.
• Led two people managers on the sales and retention team, 10 IC reps per team
• Designed, built, and led enablement programs and initiatives focused on developing skills for closing inside sales that included both net and upsell opportunities
• Responsible for driving upsell, high retention, and coaching the account management sales team to exceed quota successfully

Greater San Diego Area

• Client retention focused on providing best-in-class experience.
• Analyzed market conditions, trends, KPI reports, executive guidance, and conducting ad hoc data research to identify strengths, weaknesses, opportunities
• Provided feedback to partner organizations to enhance existing base management capabilities and develop new ones
• Interpreting competitive information from a broad industry perspective, drawing intelligent conclusions, and providing strategic and tactical assessments
• Designed comprehensive targeting strategies to optimize churn mitigation campaigns
• Created presentations to effectively communicate these strategies and their alignment with broader business objectives for both internal and external stakeholders

Greater San Diego Area

• Enrollment recruiter for prospective qualifying for correct programs and leveraging communication engaging students in values-based decision-making process for higher education
• Exceeded monthly quota and target
• 98% Retention
• Disseminated course and program information to potential students empowering educated-decisions and regulatory compliance
• High volume cold calling, lead generating for prospective students, high volume sales
• Verified enrollment status and ensured students met admissions eligibility

Bachelor Of Arts - Ba, Business Administration And Management, General

Bachelor'S Degree, Forbes Business Organizational Management

Business Management, Business Finance, Business Marketing