- Worked both collaboratively and independent to develop e-commerce strategies for six multinational companies entering China across various industries- Produced PowerPoint presentations for clients to provide market overviews, brand analyses, digital footprints, competitor benchmarks, and recommendations- Identified key trends and business opportunities from brand-specific and industry-wide Alibaba sales data - Improved client deliverables by summarizing complex analyses… Show more - Worked both collaboratively and independent to develop e-commerce strategies for six multinational companies entering China across various industries- Produced PowerPoint presentations for clients to provide market overviews, brand analyses, digital footprints, competitor benchmarks, and recommendations- Identified key trends and business opportunities from brand-specific and industry-wide Alibaba sales data - Improved client deliverables by summarizing complex analyses through data visualization and infographics Show less

- Developed a marketing plan with a team of nine students to increase investment in target retirement funds (TRFs)- Created a Qualtrics survey to assess the investment attitudes and financial goals of 105 potential clients - Identified the characteristics of target market segments by coding and evaluating primary psychographic data and conducting cross-tabulation analysis of demographic data- Selected by peers to co-present the team’s proposal to Vanguard executives; selected by… Show more - Developed a marketing plan with a team of nine students to increase investment in target retirement funds (TRFs)- Created a Qualtrics survey to assess the investment attitudes and financial goals of 105 potential clients - Identified the characteristics of target market segments by coding and evaluating primary psychographic data and conducting cross-tabulation analysis of demographic data- Selected by peers to co-present the team’s proposal to Vanguard executives; selected by Vanguard as the top-performing team Show less

- Compiled and analyzed primary research for the Pennsylvania Department of Agriculture’s PA Preferred campaign on food purchasing habits and brand usage - Edited copy for an elementary school curriculum intended to raise awareness of the importance of buying local across 19 school districts- Designed an aggregate reporting system in Excel to make time-tracking and project management more efficient