Ongoing marketing support for seasonal sales.Defined and implemented business plan, launch initiatives and marketing direction for start-up jewelry company. Supported business owner with management, development, and execution of product development and pricing. Oversaw inventory and wholesale business. Created marketing schedules, social accounts, and creative content. Coordinated events and sales. Developed website. Managed social media.

Set marketing vision and initiatives to combat pandemic issues, drive increased engagement and boost sales. Identified areas of improvement and recommended unique, short and long-term solutions. Planned quarterly marketing strategy, calendar and content. Created and published social media content, including: writing copy, food photography, photo editing, video script edits and video production. Acted as Community Manager and Ad Manager for Facebook. Served as events contributor and front-line… Show more Set marketing vision and initiatives to combat pandemic issues, drive increased engagement and boost sales. Identified areas of improvement and recommended unique, short and long-term solutions. Planned quarterly marketing strategy, calendar and content. Created and published social media content, including: writing copy, food photography, photo editing, video script edits and video production. Acted as Community Manager and Ad Manager for Facebook. Served as events contributor and front-line marketing representative at events. Show less

• Led strategy, development and execution of loyalty program communications to 5MM customers across multiple marketing channels.• Managed cross-functional teams and schedules to flawlessly execute over 8MM touch points per year.• Coordinated campaigns from creative conception to performance analytics as an instrumental contribution to the loyalty program's 380% ROI.• Partnered with IT and Analytics Teams to develop and introduce program enhancements to support goals to increase… Show more • Led strategy, development and execution of loyalty program communications to 5MM customers across multiple marketing channels.• Managed cross-functional teams and schedules to flawlessly execute over 8MM touch points per year.• Coordinated campaigns from creative conception to performance analytics as an instrumental contribution to the loyalty program's 380% ROI.• Partnered with IT and Analytics Teams to develop and introduce program enhancements to support goals to increase sales, boost enrollment and grow store participation. • Collaborated with Marketing teams to integrate workforces and create holistic, efficient and fast-acting marketing plans. • Performed A/B testing on campaigns to increase response metrics. • Created B2B and B2C marketing collateral and messaging for sales force and stores to promote the program. • Coached and developed Operations team for program support. • Presented loyalty education at bi-annual trade shows. • Drove efficiencies through loyalty process updates, including introduction and rollout of internal loyalty database, rewards customization platform, enrollment application and True Value mobile app. Show less

• Managed print marketing and Grand Opening schedules at store level for territory of 600 stores.• Initiated and executed marketing opportunities with stores to grow retail sales. • Maintained store-level participation of national marketing programs resulting in increased growth and engagement.• Pioneered process changes driving the team to work more collaboratively and efficiently. • Launched software functionality that allowed retail groups to customize circulars and increase… Show more • Managed print marketing and Grand Opening schedules at store level for territory of 600 stores.• Initiated and executed marketing opportunities with stores to grow retail sales. • Maintained store-level participation of national marketing programs resulting in increased growth and engagement.• Pioneered process changes driving the team to work more collaboratively and efficiently. • Launched software functionality that allowed retail groups to customize circulars and increase basket size. Show less

• Performed the role of Marketing Operations Manager while maintaining role of Marketing Operations Coordinator. • Supervised and supported team of 4, including midyear and annual reviews. • Supported Marketing Director with program reports, presentations and resolution of escalated store issues.• Planned marketing booth layout, collateral and logistics for trade shows to support company goals of marketing program adaptation and increased wholesale sales.