Jessica Best work email
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I help email marketing teams optimize their results by digging deep into their data and adding years of strategic success experience to their plan.Each day, I get to work with clients doing big-idea-driven, multi-channel campaigns to weave in the best of what data-driven strategy can do to build and boost customer relationships. I get genuinely excited to share best practices, test new ideas, and see awesome results.Starting with my role as Digital Marketing Evangelist at emfluence, I've been preaching the good word of great email marketing in both online and offline communities for years. I lead email marketing and customer-driven marketing strategy for Barkley clients and get to celebrate trends and highlight smart stuff the public, speaking for audiences from Las Vegas to New Orleans to New York, and in March of 2013 on the line-up at South by Southwest Interactive in Austin.For three years as Marketing Manager, I managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, I finally got to put the truth on my business card: Digital Marketing Evangelist!In 2016, I accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for Fortune 1000 companies like At Home, Dairy Queen, and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data into our channels and strategies.Specialties: email marketing strategy and tactical execution, integrated emerging media campaign planning, networking and promotion, email marketing design and copywriting, database integration strategy, analytics and optimization strategy, results tracking, research and reporting, event management including trade show exhibition.
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Owner And StrategistBetterave LlcKansas City, Mo, Us
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Owner & StrategistBetterave Llc Jan 2023 - PresentKansas City, UsDriving smarter customer-centric marketing through data analytics and data-driven insights. I can go 0 to full geek on email marketing in less than 60 seconds.
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Community Advisory Board Member/Generation Listen Steering Chair/Past-ChairKcur 89.3 Jun 2019 - PresentKansas City, UsMarketing Chair and then Steering Committee Chair for KCUR Generation Listen: an organization for young (ish) NPR and KCUR listeners in Kansas City that is typically focused on events, from music to civics. As Gen Listen Chair, I am also awarded a spot on KCUR's Community Advisory Board. I've also held other committee volunteer roles for KCUR, such as participating on the Radioactive Fundraising gala every year since the 2nd one in 2016. -
Board MemberTe Deum Jun 2019 - PresentMember of the Board for nonprofit music group Te Deum, celebrating the spirituality of all kinds of music. July 2020-2023, served as part of executive committee. July 2023-2025 serving as Chair. -
Business MentorGrowth Mentoring Service Nov 2018 - PresentOverland Park, Kansas, UsVolunteered as a mentor startups and small businesses through the Enterprise Center of Johnson County's GMS program, supporting 2 woman-owned businesses through the 14-month mentorship program in areas of marketing and data collection & activation. -
Vp Of Data-Driven MarketingBarkley Feb 2016 - Oct 2022Kansas City, Mo, UsAs part of the data-driven marketing team at Barkley, I drive smarter customer-centric marketing through data analytics and data-driven insights. I've worked with clients like Winnebago, Planet Fitness, Delta Faucet, DeVry University, IHOP, Applebee's, Fogo de Chão, Dairy Queen, Wingstop, Noodles & Co, Spirit Airlines, Indigo Wild, Big Brothers Big Sisters KC, United Way GKC and more on how get the most out of their customer relationships and nurture, welcome and reward future loyal customers. I fully believe that your database is your best asset and I can go 0 to maximum email marketing geek in less than 60 seconds. -
ProfessorHarbour.Space May 2018 - May 2019Barcelona, Catalonia, EsTaught a 3-week module on Data-Driven Marketing at Harbour.Space, a non-traditional university, helping entrepreneurial minded students seek relevant skills in today's digital and data-driven landscape. The course covered insights and customer data, data-driven channels, specifically focusing on email marketing, and data output and optimizations like reporting and analytics. -
Regnier Institute E-Scholars Instructional CoachUmkc Henry W. Bloch School Of Management Sep 2016 - Dec 2018Kansas City, Mo, UsI guest-presented a session on email marketing for entrepreneurs through the UMKC Regnier Institute’s E-Scholars program, which helps early-stage entrepreneurs take ideas to launch in an intensive 2-semester long program of workshops and mentoring. -
Board President/Ex-OfficioKansas City Direct Marketing Association Apr 2014 - Apr 2016After nearly 7 years with the board, as president, I led the Board of Directors of the KCDMA as president until April 2015. Than, as immediate past president, I provided guidance for a great board of directors and help spread the word of direct marketing -- targeted, measurable marketing -- to Kansas City and marketers in our region. I oversaw the many outstanding educational and networking opportunities the various board roles chair, from a golf tournament to a symposium to monthly lunch 'n' learns. Best of all, similar to my "day job," I got to help promote best practices in measurable, data-driven marketing, including email, direct mail, mobile marketing, loyalty programs, data segmentation, etc.
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Digital Marketing EvangelistEmfluence Oct 2008 - Feb 2016Kansas City, Mo, UsSince 2012 as Community Director and then as Digital Marketing Evangelist, I acted as a strategist and educator for emfluence clients and potential clients. I'm a deep-down nerd for smart, measurable digital marketing and love that my job allowed me to speak for audiences nationwide to share that nerdery. I also planned, directed, and coordinated the email marketing, content strategy and social media marketing for emfluence itself, including emfluence's proprietary Email & Digital Marketing Platform and all of our brainiac team from email, social and mobile strategists to SEO & PPC to web design and development. As of April 2013, my speaking career got a boost as I became a card-carrying member of the National Speakers Association. My primary role at emfluence is to share what I'm learning on the time with fellow marketers regarding best practices in email, social media, mobile and integrated digital marketing.Previous titles held at this job: As Marketing Manager back in 2008, I became the first marketer at emfluence whose only client was emfluence. I planned and managed our own digital marketing strategy working closely with the different teams at emfluence to apply what we do for our clients to our own marketing strategy. -
Vice President Of Direct Marketing DaysKcdma Apr 2013 - Mar 2014Lead efforts to plan and promote a direct marketing symposium in the Kansas City area for those who seek education, trends and best practices in the arena of direct marketing, from data-driven content and segment to measurable results, from email to mobile, loyalty programs to direct mail. "Boot Camp" -- an introductory full-day seminar -- was hosted July 2013. The Direct Marketing Symposium was held in January 2014 with speakers from all 4 sides of the country. Info at http://www.kcdma.org
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Marketing Chair - Steering CommitteeGenkc Jan 2013 - Dec 2013In 2013, I joined the leadership committee for genKC, stepping up into the Marketing Chair role after 3 years on the larger genKC Steering Committee. I helped promote the mission of genKC as well as our 5-10 networking events per year for young professionals in Kansas City.
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Steering Committee MemberGenkc Feb 2010 - Dec 2012I represented emfluence's seat as a Founding Member of genKC, the Greater Kansas City Chamber of Commerce's young professional outreach and event networking organization.
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Founding MemberYoung Water.Org Jan 2012 - Mar 2013Water.org is a Kansas City-based nonprofit focused on solving the international water crisis. Young Water.org provides a group for those interested in supporting that cause through event fundraisers. They also connect those of like mind: Generation Y'rs who think we are the ones who can change the world.
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Founder & President Of The Kc ChapterUnder30Ceo - Kansas City Aug 2011 - Jun 2012I founded the Kansas City chapter of Under30CEO, a national organization focused on providing networking and resources for gen Y entrepreneurs.
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Vp Of FinanceKcdma Apr 2010 - Apr 20122011-2012 represents my fourth year on the KCDMA Board and looking forward to another great year with a strong club!
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Marketing Communications ManagerTheater League Nov 2006 - Oct 2008Prepare and execute the season ticket campaign in Phoenix & Mesa, AZ, Wichita, KS and Toledo, OH. Assist in single ticket promotions, particularly in the Direct, Web & NonTrad areas.
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Account ExecutiveCbs Radio/Kmxv Aug 2005 - Nov 2006UsRadio Ad Sales/Marketing Consultant for Mix 93.3, KMXV-FM Radio in Kansas City, MO. Previously owned by CBS Radio. -
Media Relations"We Always Swing" Jazz Series Sep 2002 - May 2004Sought out and coordinated media exposure for the Jazz Series. I wrote press releases, planned and executed marketing campaigns with limited to no budget and helped the Executive Director manage weekly goals and tasks to promote the series. I also attended each show in the series as a greeter, volunteer coordinator and organizer to ensure that concerts ran smoothly.
Jessica Best Skills
Jessica Best Education Details
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University Of Missouri-ColumbiaJournalism (Advertising)
Frequently Asked Questions about Jessica Best
What company does Jessica Best work for?
Jessica Best works for Betterave Llc
What is Jessica Best's role at the current company?
Jessica Best's current role is Owner and Strategist.
What is Jessica Best's email address?
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What is Jessica Best's direct phone number?
Jessica Best's direct phone number is +181647*****
What schools did Jessica Best attend?
Jessica Best attended University Of Missouri-Columbia.
What are some of Jessica Best's interests?
Jessica Best has interest in Mobile Marketing, Research And Statistics, Web Marketing, Art, Music (See My Vocal Trio's Website), Reading, National And International Travel, Photography, Jazz, Singing.
What skills is Jessica Best known for?
Jessica Best has skills like Email Marketing, Social Media Marketing, Digital Marketing, Social Media, Integrated Marketing, Marketing Communications, Online Marketing, Marketing, Direct Marketing, Marketing Strategy, Seo, Advertising.
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