Jessica Legg Email & Phone Number

Portland, OR, US

San Francisco, CA, US

Brought on as the founding Marketing leader to increase brand awareness, build the marketing funnel and pipeline, and establish Grayce as the leading choice for employers seeking to support caregivers.Grayce fosters peak performance among employees worldwide by solving the full spectrum of their care challenges at home–from starting a family to navigating.

As a fractional CMO and marketing consultant, I bring together targeted strategies and flawless execution to create good juju — the marketing magic that helps founders, investors, and leaders build and grow successful ventures.SaaS, telecom, and tech organizations, as well as agencies, contact me to help bring products and services to market; build and.

Miami, Florida, US

• Leader of Papa’s Marketing team, spanning Enterprise Marketing, Communications, Product, and Member Marketing. Joined in 2021, tasked with establishing the company’s B2B marketing function from zero.
• Elevated Papa’s brand, leading an end-to-end refresh and a comprehensive launch strategy centered around a new website. Increased B2B site traffic by 500% in 2022.
• Developed 40+ pieces of content spanning 3 markets in <9 mos with an agile approach. Expanded on the strategy with spin-off pieces, blogs, and thought leadership to build an owned audience.
• Launched integrated campaigns, leveraging SEM, paid social, sponsorships, events, and more to increase brand awareness, demonstrate thought leadership, and fuel demand generation. Outperformed industry benchmarks for.
• Instituted a B2B marketing funnel, including lead stages, statuses, and a scoring model, and introduced operational best practices. Generated 700+ MQLs, 300+ SQLs, and influenced 100+ opportunities in 2022 with a.
• Stood up nurture campaigns based on market interest to nurture inbound leads to “sales-ready.” Consistently optimized to outperform industry benchmarks for healthcare by more than 2X.

Miami, Florida, US

Papa pairs older adults and families with Papa Pals for companionship and assistance with everyday tasks—offering programs to health plans, providers, employers, and consumers.

Austin, Texas, US

• Served as the Marketing Executive Leader at Keet Health, an MSK management & treatment software designed to deliver quality patient outcomes, faster. Delivered a 10X ROI on marketing investment in H1 ‘21, generating.
• Launched keethealth.com with revitalized branding/messaging, 2 new explainer videos, 2 high-quality pieces of gated content & persona-customized lead gen CTAs. Increased traffic by 3X in 3 months with the addition of.
• Simultaneously, stood up an instance of HubSpot. Built a scoring model & two industry-centric nurture tracks, using 2 newly created ICPs and 6 new personas. Increased email open rates by 69% in 90 days.
• Introduced 2 integrated campaigns simultaneously (a company 1st) to existing & new markets, via www, SEM, social & more, resulting in several hundred thousand dollars of pipeline within one month.
• Deployed paid media and offers to engage decision-makers at target accounts, resulting in nearly 20 meetings/demos with enterprise companies & $500K in pipeline in <2 mos.
• Enabled sales with customized pitch materials, best practices, trainings and tools for social selling. Built executive dashboards for a view of conversion from lead to customer.

Portland, OR, US

• Modernized and expanded Ruby’s demand generation strategy, department and efforts—implementing best practices and delivering performance improvements of 2-5X across channels with a small team.
• Responsible for strategy; branding & design, content, digital, paid media, social, radio & print, email, webinars, and more.
• Ramped up the volume and velocity of marketing activities and campaigns for a 65% improvement in lead gen from the prior year.
• Built a solid content foundation for the company and launched end-to-end integrated campaigns for the 1st time in company history.
• Activated social media channel with paid strategies spanning top-to-bottom of funnel, driving 35% of the company’s lead volume by EOY.
• Re-energized radio channel, launching trials on smart speakers and podcasts with NPR and Live Reads with Howard Stern, exponentially growing performance.

Vancouver, Washington, US

• Served as leader of PMG (Pinnacle Marketing Group), a Pacific Northwest marketing agency, specialized in B2B tech and SaaS. In one year, grew company revenues by 170% and net profit by 210%.
• Conducted a 1-year pivot, successfully repositioning and refocusing the 15-year old agency on core competencies in content, digital marketing, and demand generation.
• Established and delivered on new business objectives to build the marketing and sales pipeline; deepen the internal talent bench, and institute a best-in-class inbound strategy to grow the business.
• Quadrupled revenues from 2017 to 2018, while increasing the size of the company’s largest account 10X, and adding net new logos, tripling the company’s client base.
• Rebranded the company, launching a new website and premium content, along with an inbound digital marketing strategy and an account-based marketing strategy, with the hard-working team members of PMG’s new Demand.
• Brought new B2B tech and SaaS expertise in-house, to lead business with tech behemoths like Intel, Microsoft, and Samsung, as well as SaaS disruptors like Rackspace, goTransverse, GoodData, CrowdStreet, DataCore, and.

San Francisco, CA, US

• Implemented an Account-Based Marketing strategy at the health tech company, partnering with sales and landing two new enterprise accounts.
• Led a demand generation team of five, with a laser-focus on generating qualified leads, sales pipeline and closed opportunities resulting in CARR.
• Developed and orchestrated personalized, multi-touch ABM marketing campaigns for high-value accounts to improve awareness; build credibility; create and accelerate pipeline and increase deal size with custom social.
• Created lead scoring methodologies to apply triggers using Engagio, Marketo, Google Analytics and Salesforce, with an integrated view across the marketing technology stack to identify when leads are ready to engage.
• Owned and optimized the demand generation funnel and marketing stack (automation/CRM), building efficiency with end-to-end analysis of programs/campaigns and their impact on sales pipeline using ABM metrics.

San Francisco, California, US

• Established the content function at GoodData and developed the first integrated campaign targeting ISVs with its “Powered by” product, creating $8M of ACV.
• Assembled and managed a team of seven, spanning social media, digital and creative design—sourcing, ramping and leading internal staff and contract staff.
• Worked with executives from across the organization to define company value propositions, define company messaging and create thought leadership tracks.
• Fueled demand generation with targeted content and campaign materials—including landing pages, emails, display ads, and paid placement with supporting premium asset creation.
• Lead a major corporate initiative to evolve the company brand, along with a complete website redesign—providing strategic direction, as well as project and vendor management, with responsibility for all outcomes.

Vancouver, WA, US

• Lead Integra's digital and content team with targeted strategies designed to attract, nurture, convert, and close qualified leads--delivering marketing effectiveness and ROI.
• Interfaced with C-Level executives and VPs to gather rich insight into company strengths; technical leadership areas; and forward-looking strategies to inform campaigns and communications.
• Developed hyper-targeted content, multi-touch campaigns & strategies for key segments, verticals and decision-makers in alignment with corporate growth initiatives and programs.
• Drove demand generation with top of the funnel content distributed across a wide variety of owned and paid media channels, and through organic earned impressions.
• Launched a comprehensive social strategy with audience acquisition plan, based on a hub and spoke model with a new corporate blog serving as the central source of publishing and distributing content to a myriad of.
• Crafted Integra’s overall digital plan and executing upon that plan with an eye toward increasing search rankings, inbound traffic and form conversions with: personalized/dynamic rendered content, SEO strategy, and.

Beaverton, Oregon, US

• Driving the product marketing strategy within the marketing/advertising industry for Digimarc Discover, an end-to-end mobile platform solution designed to increase the effectiveness of your marketing vehicles by.
• Serving as the company expert on the marketing/advertising sector (agency and brand-side), developing a deep understanding of market problems that we are uniquely positioned to solve, determining customer requirements.
• Surveying the competitive environment, identifying new technologies, performing SWOT/competitive analysis, and gaining key insights on the directionality of the market.
• Determining which features/capabilities will drive revenue and market success, communicating learnings to internal stakeholders, informing the development of the product solution.
• Developing a detailed GTM strategy for the target sector, including product positioning, pricing, placement (sales strategy, channels, targets, forecast), promotion (assets required, target publications, events.
• Communicating with potential customers about our product, gathering feedback while exploring opportunities to deploy Digimarc Discover's digital watermarking technology. Driving opportunities toward execution, while.

Vancouver, Washington, US

• Managing the life-cycle of relationships and projects with some of the largest and most-recognizable companies in the world at Pinnacle Marketing Group, a full-service marketing agency specializing in the wireless and.
• Developing and implementing complex integrated marketing campaigns with many moving pieces—creative concepting, branding, graphic design, digital, social media, mobile marketing and applications, public relations.
• Crafting account strategy from proposal development to execution—becoming a trusted resource and delivering on-target and measurable results.
• Leading cross-functional teams with organized drive—soliciting and guiding the creative process while retaining focus on project goals and client expectations to create superior, and resonant, work.
• Contributing as a creative thinker, social media and pop-culture junkie—providing vital intellectual capital that builds campaigns that matter to the consumer, from concept-development all the way down to crafting the.
• Keeping track and control of the details—budget, timeline, vendors, deliverables, review cycles, billing, etc.Accomplishments: Drafting winning proposals resulting in the development of new accounts with top-tier.

OR, Portland, US

• Responsible for identifying, contacting, and cultivating new accounts for all divisions of Henry V, a full- service communications agency specializing in live events and experiential marketing. Skilled at networking to.
• Guiding the proposal process for new prospects—coordinating teams; providing client insight, creative solutions; and drafting targeted proposals.
• Account-managing new client projects—supervising creative development, execution, customer communications, and strengthening the client relationship.
• Supporting projects across multiple industries and marketing mediums—events, experiential, interactive, mobile marketing, brand ambassador programs, print design, video production, and custom display.
• Wrote over $1M in proposals for new business. Doubled client roster of Brand V Division.

Mba, Masters In Business Administration With International Business Focus

Bs, Business- Management, Communication And Leadership