Jessica Finch Email & Phone Number

London, London, Gb

- Oversee and lead a team of 15 people focused on supporting SEO strategic initiatives and roadmaps for clients in the B2B cloud solutions industry

London, London, Gb

- Leading SEO and Data Strategy workflows for enterprise B2B client with a focus on cybersecurity and business solutions product areas- Conduct content and technical SEO audits focused on finding issues and/or opportunities to improve organic performance for individual sites and finding common themes to support scaling- Facilitate client communications related to growth opportunities within existing projects, ensuring that SEO strategies and services are future-proof and aligned with the clients' needs- Oversee project management and task delegation within Monday.com and Azure DevOps (ADO)- Utilize and analyze organic performance data from seoClarity, Ahrefs, Conductor, Google Search Console, and Adobe Analytics- Manage and oversee team of ~10 SEOs and data strategists

London, England, Gb

- Oversee and manage team of ~5 Senior SEO Strategists- Track revenue, burn reports, and allocated hours across all resources and projects to ensure client objectives are met within the confines of proposed budgets- SEO lead on large-scale projects for multiple global clients in recruitment solutions and tech industries- Conduct website audits, competitive analyses, and regional keyword research to inform SEO strategies and provide actionable recommendations to clients- Ensure all content recommendations and strategies align with clients’ brand, voice, and tone- Create and present SEO pitches in response to proposal and/or service requests from prospective clients- Create proposals for new clients and projects that clearly outline overall deliverables, timelines, expectations, and estimated costs- Provide project management support across the entire portfolio by setting up project boards in Asana, including task delegation, management, allocated hours, status tracking

London, England, Gb

- SEO lead on large-scale projects for multiple global clients in the recruitment solutions, pharmaceutical, and tech industries- Successfully led team in producing, optimizing, and localizing content for websites in French, German, Dutch, Spanish (Spain), Spanish (Mexico) Portuguese, and Italian- Increased client's number of ranked keywords on organic search by 57%, organic clicks by 26%, and average position moved up 8 places- Conduct website audits, competitive analyses, and regional keyword research to inform SEO strategies and provide actionable recommendations to clients- Ensure all content recommendations and strategies align with clients’ brand, voice, and tone- Create and present pitches and proposals for new or expanding projects with existing clients- Utilize data from 3rd party tools, including Google Search Console, Google Analytics, SEMRush, Ahrefs, and Moz to advise clients and define areas of opportunities to increase organic search traffic

London, England, Gb

- Led global workflows and projects to support Google Chrome and Chromebook direct response campaigns on Google Ads, YouTube, Yahoo! Japan, Amazon, and Walmart.- Analyzed and audited campaigns on a quarterly basis and used learnings to create strategic plans to achieve optimal campaign performance- Created A/B and multivariate test plans to continually gain creative learnings and help the team define top performing creative formats and messaging- Ensured digital marketing and creative best practices are being followed- Managed projects from creation to execution keeping all stakeholders on task and meeting deadlines- Reviewed and wrote eye-catching Search and Display ad copy while adhering to brand voice and tone- Shared global and regional performance highlights with key stakeholders on a bi-weekly cadence- Coordinated and led multiple external agency relationships to ensure alignment on new landing page creation, campaign launches, and new creative

San Mateo, Ca, Us

- Marketing lead on website redesign project, assisted with agency selection, project requirements and scope, goals, milestones, and project management tasks- Executed content strategy focused on integrating company's website, blog, and social media- Created and launched SEO strategy, including tool selection, website assessment to define needed improvements, and content writing- Provided detailed reporting on paid campaign performance, web traffic trends, SEO needs, and conversions from Google Analytics- Trained multiple regional onsite teams on social media and reputation management best practices- Managed and reviewed all public-facing communication supporting company’s reputation management program- Oversaw relationships with ongoing and project-based vendors and partners across marketing initiatives, including reputation management, public relations, creative agencies, and paid social and PPC campaigns- Created and managed paid social campaigns that drove hundreds of new prospective resident leads and campaigns that drove awareness to support HR hiring events- Successfully oversaw and led a team that integrated multiple systems to support the deployment of automated customer satisfaction surveys

Novato, Ca, Us

- Managed, edited, and created content for company websites including new content, press announcements, and blog posts- Designed print and digital advertisements using Adobe InDesign and Photoshop- Monitored and maintained company's SEO via analyzing reports from SEOprofiler, partnering with web developers, and regularly updating content where needed, such as broken links and missing metadata- Reviewed website and social media analytics to determine areas of opportunity- Managed company's online presence, profiles, and reputation- Crafted and sent email newsletters and campaign emails to keep clients informed via Constant Contact

Bellevue, Washington, Us

-Collaborated cross-functionally with Product Management, Engineering, Content Policy by providing qualitative and quantitative analysis regarding user experience and product integrity resulting in an optimal user experience for 1 billion users-Developed scaled solutions which address user experience resulting in increased user engagement, improved workflow efficiencies, and reducing product deficiencies

Us

World's premier classical music festival- Worked with development team to create, maintain, update, and test a new desktop and mobile website built on Expression Engine- Managed and tracked performance of all social media content, including Facebook, Twitter, Pinterest, Instagram, and YouTube- Coordinated and placed all print, radio, and digital advertisements- Purchased and designed promotional merchandise for sales at on-site gift shop- Hired and managed approximately 20 volunteers and one intern

Masters, Digital Marketing

Bachelor Of Science, Mass Communication Emphasis Public Relations

Front End Web Development