Jessica Kaplan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Marketing Director contract (promoted from original contract role of Marketing Manager)2023 Achievements:- First fully digital campaign created (move away from print magazine) with website update (Fall 2023 Uptown Girls)- Instagram engagement up 41% Q2 to Q3- Instagram profile visits up 246% Q2 to Q3- Instagram reach up by 695% Q2 to Q3- Instagram followers up by 408% Q2 to Q3

Toronto, Ontario, Canada

Marketing Manager, Bayview Village - Maternity Leave Contract- Responsible for the development of content across all digital platforms (Instagram, Twitter, Facebook and Pinterest, BV website) and producing a holistic content calendar to address day-to-day and key marketing messages, including seasonal campaigns, key dates relating to pop culture, store openings etc., while keeping website fresh and up-to-date at all times.- Tracked and reported on BV’s interactive activities with clear analytics, recommendations and plan for moving forward.- Assisted in the execution of highly-elevated consumer-facing events including securing sponsors, coordinating staff, hiring vendors, obtaining swag bag items, completing requisite insurance-related paperwork, preparing an event post-mortem and other duties as required.- Planed and executed a robust Holiday program (Santa visits, arrival event, Holiday lounge, etc.), offering guests a memorable experience.- Served as editor of the internal newsletter intended for the BV merchant community, including writing copy, editing, designing the issue, proofreading, printing and distribution.• Reconciled marketing budget including coding and processing payables and reporting on the budget as requested.- Oversaw BV’s online virtual marketplace, including sourcing new food experiences, on brand photography, amplification through social media and budget reconciliation with retailers.- Executed onsite elements (vestibules, hoarding and graphics, merchandising moment, Toy Mountain, etc.) ensuring they are visually on brand.- Fostered positive tenant, consumer, community and philanthropic relationships.- Worked hand-in-glove with other management staff and employees.

Toronto, Ontario, Canada

- Produced Mendocino/M Boutique online ‘pop-up’ store (inception, design, and execution) during the COVID-19 2020 lockdown, engaging the customer to move their shopping experience from in-store to strictly online resulting in ability to re-establish M Boutique brand after prior company's insolvency. - Liaison for external agencies and partners, working together to build a digital marketing plan and follow through with its execution. - Strategic partner and consultant for issues management - Lead all customer facing website planning/updates in coordination with marketing manager. - Coordinate strategy and implementation for all aspects of Marketing automation platform Klaviyo (flows, segmentation etc.) and Commerce experience platform, NOSTO and their integration and analysis to the M Boutique Shopify website.

Toronto, On

- Responsible for planning, buying and execution of the M Boutique Beauty department in addition to current role of Brand/Digital Manager

Toronto, Ontario, Canada

- Researched, conceptualized & designed all branding of lip colour productincluding all aspects of packaging. - Conducted market research and testing to consult regarding best products to launch.- Designed SquareSpace site, optimizing for SEO and UX.- Researched and finalized production with manufacturing partners, negotiating terms and all aspects of partnership for initial product offering and ongoing collection growth.- Ensured complete compliance with Health Canada- Executed brand launch communications and marketing strategy including successfully setting up social media, influencer outreach and earned media.- Chosen partner for “Cat & Nat” (@catandnat) for March 2020 (at the time, 1M+ followers across all platforms, in Canada, US and Europe).- Responsible for all retail partnerships resulting in first year financial results (Q3 and Q4 2019) of $60K in revenue.

Toronto, Ontario, Canada

- Built PR/Communications department from the ground up.- Managed and facilitated all steps in holistic strategic marketing and communications plans (internal and external) in an entrepreneurial capacity, including building and maintaining the department budget. - Accountable for department planning and performance from inception to completion, including but not limited to vendor relationships, event management, media relations and employee engagement. - Provided strategic support for issues management. - Lead, inspired and developed a team of two individuals at varying levels to create, work toward and achieve their work-related goals. - Worked with an interdisciplinary team to conceptualize and execute successful strategic plans for store openings (10+ locations) and annual holiday events (Black Friday, Boxing Day). New strategies lead to record line-ups and store opening weekend sales increased by 185% - 311% from previous comparable store openings. - Developed, negotiated, secured and managed all brand and influencer partnerships. - Worked with relevant media, influencers and stylists to execute and deliver brand awareness campaigns seasonally, including but not limited to, social media campaigns, in-store events, and earned media. - Created annual social media strategy and editorial calendar, while managing the Mendocino and M Boutique profiles across all major platforms, supporting business goals with innovative tactics highlighting diverse employee base. - Key liaison between Head Office and variety of stakeholders as in-house agency support, providing individualized PR plans and tactics specific to each stakeholder.

Toronto, Ontario, Canada

Corporate Communications Post Graduate Cerfiticate, Public Relations

Honours Ba, Mass Communications

Ossd