Jessica Mclain Email & Phone Number

Dallas, TX

• Create, implement and maintain all national brand efforts in both digital media (i.e. social, email, paid media) and traditional media (i.e. television, radio, OOH). Manage a staff of five direct reports and leadership.
• Led the strategy shift from traditional media to a digital focused portfolio during pandemic, resulting in a swift sales recovery and average ROAS of 400% from July - October 2020.
• Signed the first Public Relations agency for the brand, increasing awareness numbers by 5 pts in the first two years.
• Developed new social strategy that included new influencer platform, increasing follower count by 50% on Instagram.
• Recognized by parent company CMI for outstanding achievements leading to a record breaking 2021 and 2022. Show less

Dallas/Fort Worth Area

• Managed the content creation and digital advertising for all Wingstop national initiatives (i.e. Social/Display/OLV). As Brand Equity Manager led all aspects of equity campaigns from traditional media to digital..
• Effie Award Winner in 2019 for 4/20 High-Atus Campaign.
• Shifted from occasion based paid social advertising to evergreen targeted audience increasing RoAS up by 32%.
• Oversaw community management efforts including the highly publicized Wendy’s vs Wingstop rap battle that increased audience on Twitter by 15%.
• Led social content efforts around brand tent pole initiatives including, National Chicken Wing Day and Valentine’s Day that led to a SSS increase of 18% and 54% on each of those respective days. Show less

Plano, TX

• Content creation and head writer for Pizza Hut company blog. Oversight and management of Pizza Hut internal social channels including employee targeted Instagram and Pizza Hut Careers Facebook page. Worked with.
• Partnered with Public Relations to host Pi-Day Math contest on company blog resulting in 150% increase in traffic for the most… Show more Content creation and head writer for Pizza Hut company blog. Oversight and.
• Partnered with Public Relations to host Pi-Day Math contest on company blog resulting in 150% increase in traffic for the most successful PR integration with the blog to date.
• Hosted live on-site red carpet integration in support of the Pizza Hut sponsorship of Avengers: Civil War movie. This led to record engagement metrics on newest social media platform Snapchat. Show less

Plano, TX

• Partnered with agency to develop breakthrough creative initiatives and events in print and digital. Marketing representative for the Pizza Hut and American Airlines Center partnership. Oversaw budget for national.
• Coordinated all Marketing elements and… Show more Partnered with agency to develop breakthrough creative initiatives and events in print and digital. Marketing representative for the Pizza Hut and American Airlines.
• Coordinated all Marketing elements and materials for Pizza Hut’s 2015 World Hunger Relief initiative which providing millions of school meals to hungry children all over the world.
• Partnered with digital agency in creation of Facebook local landing pages for every store in Pizza Hut system (6,000+). Led to an engagement increase of more than 90%. Show less

Plano, TX

• Oversaw development and implementation of local store activations for corporate locations. Managed fundraising program for company stores supporting an increase of 37% YOY in revenue. Provided system support of the.
• Development and oversight of Marketing E-store which provides Franchise Marketers a one stop… Show more Oversaw development and implementation of local store activations for corporate locations. Managed fundraising.
• Development and oversight of Marketing E-store which provides Franchise Marketers a one stop shop for LSM
• Built fundamental knowledge for system around local store marketing tactics via webinars and field visits. Show less

Carrollton, TX

• Development of e-learning courses
• Design and production of training booklets
• Development of training tests
• Menu implementation project management

• On site and remote event coordination
• Company newsletter design and copy
• Contract negotiation
• Client liaison
• Vendor contact and coordination

Dallas, TX

- Asked to move from Baton Rouge, LA with the company to Plano, TX- Coordinated the day to day operation of the Respect, Recognition & Reward program- Worked closely with senior level executives including COO and owner- Extremely fast paced office environment- Project manager for all internal campaigns - Coordinated print and graphic design projects for.