Jessica Lu Email & Phone Number

New York, NY, US

New York, New York, United States

• Develops content and Chief Marketing Officer's narrative for presentations to internal and external stakeholders.
• Supports commercial planning efforts by managing process for brand 3 year & 1 year plans, rolling up to long term 10 year strategy.

Los Angeles, California, United States

• West Region- AK, AZ, CA, HI, NV, OR, WA
• Leading trade programs and projects for a multitude of tier 1 partnerships such as Super Bowl LVI-LVII, Stagecoach, World Cup 2022, Life is Beautiful, NASCAR, etc.
• Created and led 25+ regional, hyperlocal, and multicultural campaigns with custom designs and assets

Dallas/Fort Worth Area

Providing date-driven insights of the Anheuser-Busch portfolio to develop strategies for future growth

Hawaiian Islands

Developed a state-wide media content calendar, integrated with trade programs

Sales & Marketing focused rotational programSt. Louis, MO; Oklahoma City, OK; Los Angeles, CA; Denver, CO

San Antonio, Texas Area

• USAA is a Fortune 200 diversified financial services company offering services to people and families that serve, or served, in the U.S. military. USAA is ranked the #5 Best Employer in America by Forbes.
• Implemented digital playbooks for top products, showing trends in member profile data for performance reviews
• Optimized the email marketing channel to simplify data sorting of 10M members
• Analyzed email baseline performance for open, click, and un-subscription rates to provide marketing insights

Sydney, New South Wales, Australia

• Taronga is a non-profit organization which supports wildlife conservation.
• Promoted Taronga's centennial charity dinner which helped raise $275K for wildlife efforts
• Authored marketing campaigns to improve donor retention rates
• Constructed a competitor analysis to plan future membership structure

Austin, Texas Area

• UT Austin's Energy and Water Conservation Program is responsible for projects, programs, and operations that meet the university's demand for energy conservation goals.
• Project manager to expand a nationwide, collaborative campus sustainability campaign
• Presented UT’s energy conservation campaign at the 2016 TRACS conference where it was adopted by two campuses
• Managed campus sustainability events resulting in the conservation of 48,658 kWh of energy and $2.1K in costs

The Woodlands

• Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design.
• Interacted with consumers to create long-term relationships and build brand loyalty
• Collaborated with sales teams and managers to help The Woodlands store rank “third-highest grossing in the nation”

Bachelor Of Business Administration - Bba, Marketing, 3.66

Activities and Societies: • American Marketing Association • Alpha Kappa Psi Business Fraternity • Longhorn Lights Out • Texas WakeThe.

Exchange Program

During the summer of 2016, I attended the University of Sydney through an exchange program. I completed a visual communications course.