Jessica Lu Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Develops content and Chief Marketing Officer's narrative for presentations to internal and external stakeholders.• Supports commercial planning efforts by managing process for brand 3 year & 1 year plans, rolling up to long term 10 year strategy.

Los Angeles, California, United States

West Region- AK, AZ, CA, HI, NV, OR, WA• Leading trade programs and projects for a multitude of tier 1 partnerships such as Super Bowl LVI-LVII, Stagecoach, World Cup 2022, Life is Beautiful, NASCAR, etc.• Created and led 25+ regional, hyperlocal, and multicultural campaigns with custom designs and assets

Dallas/Fort Worth Area

Providing date-driven insights of the Anheuser-Busch portfolio to develop strategies for future growth

Hawaiian Islands

Developed a state-wide media content calendar, integrated with trade programs

Sales & Marketing focused rotational programSt. Louis, MO; Oklahoma City, OK; Los Angeles, CA; Denver, CO

San Antonio, Texas Area

USAA is a Fortune 200 diversified financial services company offering services to people and families that serve, or served, in the U.S. military. USAA is ranked the #5 Best Employer in America by Forbes. • Implemented digital playbooks for top products, showing trends in member profile data for performance reviews• Optimized the email marketing channel to simplify data sorting of 10M members• Analyzed email baseline performance for open, click, and un-subscription rates to provide marketing insights

Sydney, New South Wales, Australia

Taronga is a non-profit organization which supports wildlife conservation.• Promoted Taronga's centennial charity dinner which helped raise $275K for wildlife efforts• Authored marketing campaigns to improve donor retention rates • Constructed a competitor analysis to plan future membership structure

Austin, Texas Area

UT Austin's Energy and Water Conservation Program is responsible for projects, programs, and operations that meet the university's demand for energy conservation goals. • Project manager to expand a nationwide, collaborative campus sustainability campaign • Presented UT’s energy conservation campaign at the 2016 TRACS conference where it was adopted by two campuses• Managed campus sustainability events resulting in the conservation of 48,658 kWh of energy and $2.1K in costs

The Woodlands

Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design.• Interacted with consumers to create long-term relationships and build brand loyalty • Collaborated with sales teams and managers to help The Woodlands store rank “third-highest grossing in the nation”

Bachelor Of Business Administration - Bba, Marketing, 3.66

Activities and Societies: • American Marketing Association • Alpha Kappa Psi Business Fraternity • Longhorn Lights Out • Texas WakeThe.

Exchange Program

During the summer of 2016, I attended the University of Sydney through an exchange program. I completed a visual communications course.