• Develop and implement cross-functional member programs to drive recruitment and retention, resulting in a record-setting >21,000 members and 12% membership growth between 2022-2023.• Lead membership acquisition and engagement strategy, mapping member and customer journeys to identify service gaps, address pain points, and improve product and benefit offerings.• Manage member communication strategy from onboarding to year-round engagement tactics to promote products and programs. Build audience profiles, marketing segments, and user personas for a tailored, targeted member experience. Write and design digital marketing materials for email, web, and social media. Oversee programmatic and ad hoc membership outreach campaigns.• Track and analyze key membership metrics on a monthly basis, establishing KPIs and presenting executive summaries, key insights, and strategic recommendations to the Membership Board and Board of Governors.• Head virtual member event programming from concept to execution, including deciding event format, securing speakers, operationalizing registration into a customer pipeline, hosting, and tracking event success metrics.

• Spearheaded a comprehensive and multi-faceted public visibility campaign to attract new audiences to signal processing, utilizing avenues across new and traditional media.• Wrote and edited content, including promotional materials, email blasts, newsletter articles, blog posts, magazine articles, social media posts, and more.• Produced in-person events to serve targeted audience segments including students, women, and young professionals. Booked and managed speakers and site logistics and provided on-site support to sponsors, speakers, and attendees.• Led several public visibility and branding projects, including a website redesign and restructuring, new logo design, social media scheme.

• Wrote and contributed restaurant New Jersey restaurant reviews, blurbs, and tips.

• Designed and executed an online presence for the nonprofit organization, including Facebook, Twitter, Instagram, and official website.• Wrote and edited all web content, official correspondence, and literature, including sponsor packets, brochures for participants and volunteers, and donation letters.• Built on- and off-line support for the annual event through social media and on-the-ground efforts. Designed branding materials such as fliers, letterhead, and business cards. Documented the event through photographs and Twitter.• A Walk To Believe continues to raise money for the Eric LeGrand Believe Fund and spinal cord injury research.

• Developed and mainted a streamlined invoicing procedure, established a universal organization system to increase productivity across departments.• Processed order shipments, identified and solving billing issues.• Provided support to Accounts Receivable and Accounts Payable departments as needed.

• Hosted a weekly radio show, operated DJ and automation equipment, wrote music reviews, reviewed music for FCC compliance, wrote and conducted band interviews• Positions held: Local Music Director, Office Administrator

• Prepared, edited and proofread office correspondence, including letters, laboratory reports, call reports, and product literature.• Performed general clerical duties such as filing, scanning, word processing, order entry, and invoicing.

• Wrote and edited press releases and email blasts for mid-to-large-scale artists at a boutique public relations firm.• Assembled, organized, and maintained press kits, including media tracking.• Communicated with writers and photographers to distribute music, press passes, photo passes.

• Communicated with musicians and bands about artist development opportunities and to establish a tight-knit online community of artists.• Used social media to boost site traffic, user retention, exposure, and recognition.• Tested website for usability, user appeal, and technical issues, providing thorough and insightful reports about how to improve the user experience.