Jessica Werner Email & Phone Number

ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers.I establish and drive ID5’s communications strategy and lead the development of all communications material across a range of channels. I’m responsible for the development of ID5’s positioning, messaging and narrative. I work on the creation of content that is aligned with the company's positioning, demonstrates ID5’s thought leadership and resonates with its target audience.I oversee the planning and development of campaigns, events and partnerships that increase awareness of ID5's vision and solutions and that generate new business and positive ROI. I collaborate with the Product and Commercial teams on the creation of marketing collaterals, case studies and presentations that showcase the ID5’s capabilities, the benefits and results it provides to its clients.

Austin, Texas, United States

Today’s digital publishers are bombarded with promises of increased ad revenue from every ad tech player in the market. These promises, more often than not, deliver lackluster results and leave publishers completely in the dark as to the sources of their revenue. We founded Freestar to provide publishers a transparent platform backed by data science and engineering to increase their revenue.

Winter Park, Fl

Sonobi provides a programmatic ad serving protocol that seamlessly integrates with current ad serving partners and assesses the value of individual users in real time. By combining deal flow from programmatic and direct sales channels, Sonobi consolidates revenue demand into a single bid stream, automating the process of serving campaigns between disparate sales channels. Inventory value also accounts for “depth of session”, creating a premium value for users that see impressions earlier in their user session. Additionally, Publishers may organize their audience segments within the Sonobi platform (data management) for the purposes of targeting their users across the web. Complete Deal ID management, priority management, pixel creation, and reporting are all available inside the platform. The company’s suite of products represent the advertising technology industry’s leading Publisher Operating System (the PubOS). Sonobi serves over 500 publishers across the United States, Canada, and Latin America. From our client facing user interface to our optimization algorithms, our in-house engineering team produces all of our proprietary technology.

Orlando, Fl

Led a team of five Business undergrads to 1st Place in the Great Capstone Competition. UCFs College of Business Capstone is a semester-long course that presents a real-life challenge and tasks the graduating class with finding a solution using their analytic, communication, presentation and teamwork skills. For the graduating class of 2012, our team competed against 137 College of Business teams pitching to Target's Board of Directors with a presentation proposing how to have "the same great experience in a store half the size of a suburban Target." A solution that was executed in later years.Throughout the sixteen week course, we drafted an Industry Analysis on Consumer Electronics and a Strategic Analysis for Target Corporation.