Senior Marketing Manager
Current- Leading a team of six marketing managers / social media manager to deliver high quality marketing campaigns, through strong leadership and prioritisation of workload to deliver the greatest impact for people living with diabetes.- Managing complex marketing projects involving large numbers of stakeholders and external audiences, from public-facing awareness campaigns like World Diabetes Day (reaching more people than ever before) or campaigns to improve the care received by people living with diabetes- Using insight to drive success of campaigns- Driving change by supporting team to migrate to project management systems for more efficient working- Constantly monitoring the external marketing and charity sector landscapes to adapt the way we approach organic and paid digital marketing- Managing relationships with and exploring new ways of working with external organisations to excel our reach particularly into communities facing the most inequality- Overseeing the charity's presence on social media and driving forward an audience-led, insight driven calendar of comms across 5 key channels and supporting community management approach- Operating a test and learn approach - from digital campaigns reaching people with multilingual health information to complex testing plans for fundraising events
