Jessica Rowen (She/Her) Email and Phone Number
My career has been built on years of experimenting with digital marketing strategies at every level of the funnel. And over the last 9 years, my attention has been focused on the recruitment and staffing industry. First at one of the largest staffing agencies in the world, then a boutique tech recruitment agency, and now TalentWorld - the next big thing. 😏I’ve leveraged my passion and experience in tech to apply growth marketing to talent acquisition. I began by adapting traditional recruitment strategies for the digital age. Now I’m innovating with programmatic and automation. We’re doing some really cool stuff over here. 😎I’ve leveraged my 16 years in marketing to coach recruiters to think like marketers. We’ve all read the articles – we know why this is important – but it requires more than just saying it out loud. It’s an investment on all sides. And I’m grateful to be working with a team that is full of curiosity and relentlessly committed to doing better. 😍Welcome to my life @ TalentWorld. Good things start here.talentworld.com
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Recruitment Marketing DirectorGardaworldToronto, On, Ca
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Recruitment Marketing DirectorGardaworld Nov 2021 - PresentSaint-Laurent , Quebec, Ca -
Marketing DirectorTalentworld Nov 2021 - PresentSaint-Laurent , Québec, Ca -
National Marketing ManagerTalentworld Mar 2020 - Nov 2021Saint-Laurent , Québec, Ca• Part of an interdisciplinary team made up of recruitment, marketing, and tech experts. The team is focused on solving industry-wide candidate attraction and experience challenges through digital transformation. • The team implemented a national job posting strategy to optimize job board spend. The results were seen almost immediately. Our Indeed apply rate is 15% (industry avg. is 7%). • Responsible for bringing the TalentWorld story to life. After the acquisition of The Bagg Group and Turn Key Staffing, we recognized a need for one cohesive brand to communicate our collective values. #WelcometoTalentWorld
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Program DirectorGirl Geeks Toronto Sep 2017 - Feb 2020Toronto, Ontario, CaGirl Geeks Toronto is the city’s largest grassroots community for women in technology, with 3500 members and growing weekly. Our goal is simple: create a space within the Toronto tech community where women are welcome and their accomplishments celebrated. Don’t let the name fool you - all geeks are welcome, and diversity and inclusion are some of our key values. To join us, sign up at http://meetup.com/girlgeekstoronto. -
Marketing + Community ManagerGdr Talent Oct 2016 - Feb 2020Toronto, Ontario, Ca• Developed talent attraction strategies to bring candidates in and nurturing strategies to maintain their engagement until the right job became available. This was a rather new concept to a firm focused on direct sourcing. These candidates contributed to 18% of total placements (2017).• Created a Recruiter Toolbox focused on applying marketing tactics to recruitment (ie: persona-based comms). These tools contributed to setting an agency record in highest number of placements (2018).• Responsible for Canadian Tech at Scale, a national conference for engineering leaders. In my first year as the lead, ticket sales doubled and then grew an additional 35% in year two. The event increased brand awareness, positioning gdR as a tech community leader. -
Marketing Strategist, Talent AttractionAdecco Canada Sep 2015 - Oct 2016Zurich, Ch -
Marketing ManagerAdecco Canada Apr 2014 - Sep 2015Zurich, Ch• Created a recruitment marketing training program that was implemented Nationally. The program was focused on building a personal/professional brand, direct sourcing, and targeted messaging. In one city, this training resulted in the team being named as the top VMS vendor by one of the major banks. • Implemented SEO job posting strategy nation-wide, resulting in a significant increase in organic applications (this predates Indeed’s pay-to-play strategy for agencies). • Canadian leader for Way to Work, a global program focused on empowering youth to shape their future world of work. Organized campus events at major universities across the country.
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Marketing ManagerThe Municipal Infrastructure Group Ltd. Jun 2012 - Feb 2014San Francisco, California, Us -
Digital Marketing SpecialistRuggedcom Aug 2011 - Jun 2012Munich, De -
Marketing Communications SpecialistShiny Ads Mar 2011 - Aug 2011Toronto, Ontario, Ca -
Marketing Coordinator, Pr + CommunicationsHok Dec 2007 - Dec 2010New York, Ny, Us -
Marketing AdministratorIsa (Information Systems Architects) Nov 2006 - Nov 2007Toronto, Ontario, Ca
Jessica Rowen (She/Her) Education Details
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The G. Raymond Chang School Of Continuing Education At Toronto Metropolitan UniversityPr | Writing For Public Relations + Public Relations Principles -
Georgian CollegeAutomotive Marketing
Frequently Asked Questions about Jessica Rowen (She/Her)
What company does Jessica Rowen (She/Her) work for?
Jessica Rowen (She/Her) works for Gardaworld
What is Jessica Rowen (She/Her)'s role at the current company?
Jessica Rowen (She/Her)'s current role is Recruitment Marketing Director.
What schools did Jessica Rowen (She/Her) attend?
Jessica Rowen (She/Her) attended The G. Raymond Chang School Of Continuing Education At Toronto Metropolitan University, Georgian College.
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