Jessica Katz Email & Phone Number

Newport Beach, Ca, Us

Dallas, Texas, Us

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Hyphen Solutions seamlessly connects systems, data and teams in the residential construction industry through reliable software solutions that drive economical outcomes.1 in 3 new homes in America is built using the Hyphen Solutions software suite – a network supporting more than 116,000 users, 580 Builders and 17,500 residential Suppliers.𝐒𝐮𝐦𝐦𝐚𝐫𝐲: As the Vice President of Marketing at Hyphen Solutions, Jessica leads the strategic direction of the company’s marketing efforts, ensuring alignment with both company and client objectives. With a focus on innovation and growth, Jessica leads and mentors a high-performing marketing team, fostering a culture of creativity and results-driven performance. This fuels the development and execution of comprehensive marketing programs that enhance brand visibility, generate demand, and accelerate the company’s market position.

Newport Beach, Ca, Us

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: A full-service agency offering website design and development, and growth marketing services.𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Executive leader responsible for driving business development, partnership management, and marketing strategy. Led and developed cross-functional teams, overseeing talent acquisition, employee development, and departmental processes.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Directed multiple teams (Online Marketing, Customer Service, Sales Coordination) to achieve revenue goals.• Productized service offerings to streamline sales and delivery processes.• Managed customer pipeline, forecasting, and sales reporting, driving consistent growth.• Developed and implemented strategic marketing initiatives.• Served as fractional CMO on Key Accounts• Enhanced team performance through professional development and process optimization.• Achieved significant growth through strategic partnerships and business development efforts.

Newport Beach, Ca, Us

𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Led the Online Marketing Group, focusing on digital strategy and execution for multiple clients. Managed a team of analysts and drove consistent ROI across various digital channels.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Oversaw all aspects of digital marketing strategy for the Online Marketing Group's clients, including SEM, SEO, content marketing, and social media.• Managed budgets and developed strategic digital marketing plans tailored to client needs.• Collaborated with cross-functional teams to deliver optimized and integrated web solutions.• Increased client ROI through targeted digital strategies and continuous optimization.• Pioneered new marketing automation and hyperlocal optimization initiatives.

Newport Beach, Ca, Us

𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Advanced role focusing on leading the Online Marketing Group and execution of strategic digital marketing initiatives, with an emphasis on driving performance across multiple accounts.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Led the development and execution of comprehensive digital marketing strategies.• Worked closely with design, development, and project management teams on high-impact projects.• Provided ongoing analysis and optimization of marketing efforts to maximize ROI.• Successfully managed and optimized marketing campaigns to drive sustained client growth.• Played a key role in integrating new digital platforms and tools.

Newport Beach, Ca, Us

𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Manage marketing & strategic planning for multiple accounts by executing through the following: - Search Engine Marketing (Google & Bing) - Hyperlocal Optimization & Google My Business - Marketing Automation - Content Marketing - Email Marketing - Product Feeds - Web Development Projects - On-site SEO Optimization - UI/UX Assessments - Website Optimization Assessments - Social Media𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Manage budgets and develop digital marketing plans that provide value and ROI• Continuously analyze marketing efforts, optimize and grow account performance - both internally and externally• Work closely with development, design and project management teams on projects ranging from small scale updates to fully integrated website development builds• Stay up to date on current marketing trends, platforms and systems in the digital space

Foothill Ranch, Ca, Us

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: A leading manufacturer of professional digital cinema cameras, known for its modular camera system and groundbreaking image quality.𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Led digital and email marketing strategies for both domestic and international programs, driving significant growth in revenue and web traffic.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Managed and executed email marketing campaigns, including content creation, coding, segmentation, and reporting.• Analyzed and reported key performance indicators (KPIs) using Google Analytics to inform strategic decisions.• Developed and implemented marketing plans for digital and event-based programs.• Managed SEM strategy and execution, maintaining budget control and positive ROI.• Administered YouTube content strategy and channel management.• Created PR content and coordinated with partners and agencies for distribution.• Prepared weekly sales reports for C-level executives and the President.• Collaborated closely with content, design, development, UX, and sales teams to achieve marketing objectives.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Implemented a product promotion program, increasing total web campaign revenue by 10%.• Boosted average monthly campaign revenue by 217% and web traffic by 248% within six months.• Achieved a 115% increase in average monthly campaign revenue and an 11% YOY growth in web traffic from email marketing.

Foothill Ranch, Ca, Us

𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Coordinated and executed email marketing programs while collaborating with cross-functional teams to drive product launches and marketing initiatives.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Managed email marketing program and campaign calendars.• Strategized cross-channel marketing efforts with eCommerce team for product launches and program implementation through the execution of fully developed marketing plans.• Utilized project management tools to ensure timely completion of marketing programs.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Online marketing service provider for restaurants, franchise systems, and chain businesses. Focused on local store email marketing, websites, and a localized digital marketing solution.𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Supervised marketing and operations activities, including social media management, email marketing, and operational improvements, while overseeing key client relationships and vendor management.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Managed social media marketing across platforms: Facebook, Twitter, YouTube, and Yelp.• Directed company newsletter and email marketing initiatives.• Applied Six Sigma principles to enhance operational efficiency and data analysis.• Managed CEO's client relationships, vendor partnerships, sales proposals, and billing processes.• Supervised the Production and Data Entry departments.𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Developed and implemented a new training manual for the client services department, informed by the analysis of 1,500 company email campaigns.• Improved operational efficiencies and reorganized client services and design departments using Six Sigma methodologies.

𝐒𝐮𝐦𝐦𝐚𝐫𝐲: Coordinated product rollouts and managed company branding while supporting sales efforts and event coordination.𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Executed product rollouts, including collateral creation, process development, pricing strategies, and training.• Managed the company brand and external sales collateral.• Coordinated trade shows, handling budgets, collateral, travel, email campaigns, lead generation, and follow-up.• Successfully managed multiple facets of product launches, ensuring smooth implementation across departments.• Enhanced brand visibility and effectiveness through strategic sales collateral management.