Jessica Schoner Email & Phone Number

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Develop and curate content for Crisis Prevention Institute’s (CPI) worldwide customer base. Along with establishing the brand voice for CPI customer’s across several markets, including health care and education, I also ensure that voice is consistently carried internally. I write content for both prospective customers and established customers across a range mediums which regularly including email, social media, blog, eBooks, and newsletters.

Develop and execute integrated communications campaigns for U.S. Bank’s Global Fund Services division. Ensuring consistent messaging and following brand and style standards, I create content to fulfill the organization’s major company goals across their digital, social and print communication platforms.

Greater Milwaukee Area

Acted as a business partner for several extensions of the organization. This role involved creating extensive print and digital communication materials. Based on the unique needs and goals of each division, these materials covered a variety of mediums, including printed flyers and brochures, direct mail pieces, blogs, news releases, social media campaigns, website messaging, email communication and video scripts. As the lead on Goodwill’s Annual Report, I spearheaded this project through storytelling and extension data collection across the organization. I also managed the creative direction for the report’s launch in both print and digital formats, to an internal audience of 6,500 employees as well as a large variety of external stakeholders. I’m experienced in handling events of all sizes, as I assist in coordinating both corporate-wide events and conferences involving 160+ Goodwill teams.

Greater Milwaukee Area

Acted as the social media expert within the marketing team; developing and launching content across Facebook, Twitter, Instagram, Google+, LinkedIn and Pinterest. This included pages for four different divisions within Goodwill – involving both B2B and B2C communications strategies. Assisted in the creative development and production of corporate communication materials for various divisions, as well. Assisted in the planning and implementation of organizational-wide events.

Greater Milwaukee Area

Developed seasonal segments that supported the Retail Marketing Plan, which involved content creation across multiple platforms (web, social media, etc.) in order to build customer engagement. Developed and coordinated promotional plans for 3-5 new store openings per year, successfully increasing our audience base among more than 10 new markets. Wrote and conceptualized creative content for Goodwill's retail website (www.AmazingGoodwill.com), including HTML coding of the pages. Provided strategic direction for Goodwill’s Human Services email communication plan, within Exact Target.

* Coordinated and developed all content for the 'AmazingGoodwill' Twitter and Facebook accounts.* Created and maintained the Pinterest page for Goodwill's Retail division: 'AmazingGoodwill.'* Created and maintained content on Goodwill's corporate LinkedIn page. Created and updated individual LinkedIn pages for several of Goodwill's divisions; Manufacturing, DataShield, Laundry and TalentBridge.* Developed and coordinated promotional plans for new store openings, successfully increasing our audience base among new markets.* Wrote and conceptualized creative and unique content for Goodwill's retail Web site (www.AmazingGoodwill.com). Including HTML coding of the pages.* Designed emails for Human Services email marketing campaigns, within Exact Target.* Contributed to quarterly external newsletters, including writing and editing of the copy.* Worked with the marketing team on promotional contests and special events, including annual fundraisers, donation drives, and the creation of marketing materials.* Wrote and edited articles for Goodwill's internal and external newsletters. * Researched existing and upcoming retail competitors in order to keep Goodwill's strategic initiatives current and relevant.

•Made weekly updates to the ‘Amazing Goodwill’ Twitter and Facebook pages.•Contributed content to quarterly external newsletters, including writing and editing of the copy.•Assisted the marketing staff with promotional contests, store openings and fundraisers.•Wrote content for Goodwill’s Google Ad Words account to increase consumer awareness and visits to the retail Web site.•Researched existing and upcoming retail competitors in order to keep Goodwill’s strategic initiatives current and relevant.

*Assisted in the planning and fundraising for special events*Coordinated and designed materials for a variety of events*Contacted sponsors and potential donators to assist in fundraising for a non-profit organization

* Supported the creative marketing team by working on the copy for direct marketing assignments including direct-mail packages in order to increase awareness of the brand within current and potential subscribers* Assisted in the writing the copy for e-mail marketing assignments meant to obtain new customers

Advertising, Advertising, Public Relations, Marketing

Activities and Societies: Graduated Magna Cum Laude with GPA of 3.7 on a 4.0 scale

Major: Advertising Minor: Marketing