• Led storytelling strategies for experiences that featured innovative entrepreneurs, designers, philanthropists, artists and cultural icons• Managed content team and agency copywriters who wrote long and short-form content• Partnered with creative agency and brand stakeholders on compelling campaigns thatbuilt engagement and community• Built messaging guidelines that shaped each event’s unique brand voice across assets• Developed editorial calendar that aligned with market trends and milestones• Launched and led organic social media, tripling engagement• Reviewed all content to ensure editorial standards were met• Worked with internal teams on partnership messaging and editorial content• Wrote communications from senior leadership across the business that exceeded benchmarks• Project managed crisis communications at the onset of the COVID-19 pandemic

• Managed a team of writers to bring the product assortment and people behind it to life• Engaged with independent business owners to tell their unique stories across platforms• Developed editorial calendar that aligned with company goals and market trends• Responsible for all copy, including email, product descriptions, product naming, blogposts, maker bios, gift guides, technical processes, UX, print ads and catalog• Collaborated with CEO on communications for product launches and initiatives• Served as gatekeeper for our signature brand voice

Wrote features on travel and culture for Royal Caribbean Magazine and American Way

• Developed a new brand voice and strategy for telling engaging stories about our products and heritage, collaborating with in-house artisans, retailers and customers• Executed an editorial calendar based on market trends and milestones to build community and brand loyalty across all touch points• Engaged with expert technicians, turning intricate processes into compelling content• Worked with communications director on drafting internal/external messaging•

• Launched one of 10 NBC city sites• Managed staff writers and freelancers who told the stories of the city’s people and places across platforms• Assigned and edited all content as a key member of the newsroom leadership team• Worked with sales and marketing to create new, on-brand promotions and partnerships

• Launched the Miami Herald’s lifestyle site• Managed staff writers and freelancers who told the stories of the city’s people and places across platforms• Worked with sales and marketing to create new, on-brand promotions and partnerships

• Launched Miami edition, bringing what’s new and delightful around town to readers via daily emails, as well as gift guides and “Dedicated Emails” for premium advertisers