Jessica Wu Email & Phone Number

Santa Monica, California, Us

Santa Monica, California, Us

Santa Monica, California, Us

• Concept, write and develop CRM marketing, product launches, cross-channel marketing, email messaging and general marketing.• Work closely with senior copywriter, designers and program managers to improve overall branding, develop creative strategy, positioning and content.• Produce all copy in a neighborly, educational voice and create customer-centered copy solutions for acquisition and retention.• Partner with design and development to build more efficient processes and templatized approach to email campaigns.• Revise, edit and renovate previous subscription email campaigns to adhere to new Ring copy guidelines.• Develop emails that provide further education around Ring Protect keeping subscribers engaged.• Test email copy to improve conversion, engagement and better understand the mindset of subscribers.

Los Angeles, California, Us

• Concepted with art director and creative team to create 360 seasonal campaigns to support collections and provide copy for brand storytelling and all digital experiences.• Crafted copy for ongoing marketing activations (event invites, in-store signage, product names, hang tags, new brand development).• Wrote template for e-commerce product descriptions to align with brand voice and help drive sales conversion.• Partnered with graphic designer on any digital acquisition marketing copy needs.• Supported social media manager with copy for social posts (i.e. Instagram, Facebook, & Twitter).• Supplied innovative ideas for new product launches, brand campaigns, and key holiday initiatives.• Engaged in cross-functional collaboration with key partners in other departments to garner insights on e-commerce strategy, seasonal collections, design/inspiration, merchandising buys, etc.• Sole copywriter for all digital, in-store and print assets.

Los Angeles, Ca, Us

• Wrote blog articles on fashion, lifestyle, wellness, & events.

Us

• Crafted clear, concise copy for a variety of collateral including product brochures, product packaging, and general marketing support.• Created product names, headlines, taglines and supporting copy in accordance with the marketing strategy and brand message.• Wrote and managed bimonthly printed New & Now catalog.• Collaborated and interfaced with internal stakeholders at all levels.• Meticulously copy edited with an eagle eye for proofreading for clarity, consistency, accuracy, and grammar.

New York, Ny, Us

• Created creative copy for e-mails, web banners, top stripes, site-wide communication & subject lines.• Supplied post captions for Lucky Brand social media platforms (Instagram and Facebook) and aid in the curation of the overall social grid.• Contributed to the creative development of digital and print assets, including emails, catalog, and direct mail.• Wrote product copy for all online merchandise with targeted SEO keywords to optimize online search results and provide customers with a more enriched shopping experience.• Developed a new and efficient copy process for product descriptions for the e-comm website and solely manage the product copy process across all departments and categories.• Collaborated with digital marketing, merchants, e-comm, design, production & wholesale teams to write accurate product copy and ensure proper descriptions of fits, fabrics, and call-outs.• Coordinated with the e-comm department to analyze success rates and analytical statistics to improve the product description pages (PDP).• Ensured that all product descriptions demonstrate a consistent brand voice while keeping a distinguished difference in identity between Women’s, Plus, Men’s, and Kids.• Served as an instrumental copy resource during the first-ever company launch of the Lucky Brand Home product line and developed a PDP (product description page) proposal for the launch of Home products based off competitive research.

Cerritos, California, Us

• Wrote descriptive copy and gather key information for the FWRD website.• Worked closely with photo editing team to review images against actual product and/or product copy prior to bi-weekly upload in order to produce error-free communications.• Worked closely with buying and merchandising teams to ensure proper categorization and call-outs as well as obtain any additional details needed to complete product copy.• Collaborated with supervisor and team to develop and execute streamlined work processes.• Maintained and assisted with the site merchandising for the FWRD category pages.• Contributed to the ongoing development of creative copy for Revolve private label brands.

Irvine, California, Us

• Created relevant and compelling product descriptions.• Utilized content management system to merchandise product online.• Responsible for cross merchandising related items and outfits.• Responsible for helping to edit all text on the company website.