Jessica Taylor Email and Phone Number

Leading Youth Forward (LYF) provides a one-on-one mentoring and large group activities program (weekend camp and four Big Days Out) to 80 at-risk youth in Perth, WA. The Publicity portfolio raises awareness for LYF through Marketing, Comms and Stakeholder engagement, working as a team to ensure we can continue to deliver a life-changing program for vulnerable young peope and our volunteers.

Pacific Hotels is a collection of Rooms, Restaurants and Conference spaces located in destinations across Australia. Marketing, Communications and Distribution are controlled from a central office. This is a diverse and fast-paced role, responsible for managing the brand strategy across the portfolio and ensuring Revenue is maximised. Essential skills needed to perform the role include developing relationships with internal and external stakeholders, managing budgets, digital marketing,… Show more Pacific Hotels is a collection of Rooms, Restaurants and Conference spaces located in destinations across Australia. Marketing, Communications and Distribution are controlled from a central office. This is a diverse and fast-paced role, responsible for managing the brand strategy across the portfolio and ensuring Revenue is maximised. Essential skills needed to perform the role include developing relationships with internal and external stakeholders, managing budgets, digital marketing, revenue and data analysis, communications and graphic design. This includes controlling the messaging throughout the 19/20 Bushfires and COVID-19, continuously adapting to ensure brand protection.Key Outcomes:-Manage Marketing and external Communications for Pacific Hotels and Restaurants, ensuring brand development, awareness and growth are achieved.-Drive strategies to generate revenue and manage online distribution channels.-Provide Marketing and Communications support for Pacific and Barolo Investments.-Seek opportunities for community engagement. Show less

Building on previous roles, this promotion aimed to grow brand awareness and drive direct online revenue for ten hotels in Australia and New Zealand. I was responsible for leading conference calls and training with 5-7 Marketing Co-ordinators across Australia, encouraging the personal growth of the team and ensuring brand alignment across the Group. Based in Wellington, I organised Sponsorship and fundraising events for the James Cook Hotel Grand Chancellor and was an active Sustainability… Show more Building on previous roles, this promotion aimed to grow brand awareness and drive direct online revenue for ten hotels in Australia and New Zealand. I was responsible for leading conference calls and training with 5-7 Marketing Co-ordinators across Australia, encouraging the personal growth of the team and ensuring brand alignment across the Group. Based in Wellington, I organised Sponsorship and fundraising events for the James Cook Hotel Grand Chancellor and was an active Sustainability champion. Show less

A 50/50 split role for the 268 room James Cook Hotel Grand Chancellor (JCHGC) in Wellington and for the Corporate Head Office for Grand Chancellor Hotels, Australia and New Zealand. At the JCHGC, I planed and executed the yearly Marketing & Communications plan and was responsible for content management, communications, photography and design. The Head Office role involved working with the ten Australia and New Zealand Hotels, aiming to strengthen brand awareness and generate… Show more A 50/50 split role for the 268 room James Cook Hotel Grand Chancellor (JCHGC) in Wellington and for the Corporate Head Office for Grand Chancellor Hotels, Australia and New Zealand. At the JCHGC, I planed and executed the yearly Marketing & Communications plan and was responsible for content management, communications, photography and design. The Head Office role involved working with the ten Australia and New Zealand Hotels, aiming to strengthen brand awareness and generate revenue through direct online channels. I assisted the Director of Marketing & e-Commerce with digital strategy and brand development, managed the Group Social Media and Communications plan and provided design/general support for each hotel.This role required a range of skills as a marketing generalist, taking an integrated approach to capitalise on all channels. Show less

Assist with managing the strategic and tactical implementation of the Marketing and Communication plans in line with Group branding objectives, annual budgets and revenue targets, reporting to the Director of Sales & Marketing.Key tasks included external advertising, managing social media, organising annual events, graphic design, content writing, website content management, communications (press releases, internal and guest comms), sponsorship and helping maintain external… Show more Assist with managing the strategic and tactical implementation of the Marketing and Communication plans in line with Group branding objectives, annual budgets and revenue targets, reporting to the Director of Sales & Marketing.Key tasks included external advertising, managing social media, organising annual events, graphic design, content writing, website content management, communications (press releases, internal and guest comms), sponsorship and helping maintain external partnerships. This role is predominately for Hotel Grand Chancellor's Wellington property, with some focus on Hotel Grand Chancellor Auckland City.Two tourism students were placed in the Sales team at the hotel in 2017. I managed the work plans and development for both students, as well as providing an overall grade and feedback for an honours paper for one student. Show less

The Hotel Grand Chancellor Head Office provides group direction for the ten Hotel Grand Chancellor properties in Australia and New Zealand. Overall marketing was also occasionally needed for the parent Grand Hotels International brand, which encompasses additional hotels in Singapore, Malaysia and China. Notable achievements included co-ordinating the mobile optimisation and relaunch of grandchancellorhotels.com for all ten hotels with the Director of Marketing & e-Commerce.Key… Show more The Hotel Grand Chancellor Head Office provides group direction for the ten Hotel Grand Chancellor properties in Australia and New Zealand. Overall marketing was also occasionally needed for the parent Grand Hotels International brand, which encompasses additional hotels in Singapore, Malaysia and China. Notable achievements included co-ordinating the mobile optimisation and relaunch of grandchancellorhotels.com for all ten hotels with the Director of Marketing & e-Commerce.Key responsibilities:- Assist with the co-ordination of group marketing activities (e-marketing, website development including SEO, content writing, PR, photography, EDM's, brand standards,marketing user guides, reporting and analysis)- Assist with the co-ordination of the group loyalty programmes, GC Rewards and The Chancellor Club (member communications, redemption bookings, assist with copywriting, design and images for EDMs, maintain a detailed loyalty programme competitor analysis)- Assist with the co-ordination of group sales activities (sales reports, regular audits, provide commentary on market trends and industry news where required)- Assist with monthly reporting, providing commentary, analysis and distribution where required- Co-ordinate the set-up and ongoing development of a cloud based storage system across the group Show less

Having gained experience in the hotel industry, I desired to apply my university degree and started as Marketing Assistant at the Head Office for Hotel Grand Chancellor's eleven Australia and New Zealand hotels. In the fast-past environment, new experiences and skills continuously presented themselves and after 9 months I was promoted to a co-ordinator position, allowing for more responsibility and individual projects.Key achievements:- Establishing a positive relationship with… Show more Having gained experience in the hotel industry, I desired to apply my university degree and started as Marketing Assistant at the Head Office for Hotel Grand Chancellor's eleven Australia and New Zealand hotels. In the fast-past environment, new experiences and skills continuously presented themselves and after 9 months I was promoted to a co-ordinator position, allowing for more responsibility and individual projects.Key achievements:- Establishing a positive relationship with loyalty programme members and the reservation, revenue, sales and marketing teams at the hotels, along with key suppliers and the industry- Assisting with marketing and de-branding requirements for a hotel sale- Developing system flow diagrams and learning new systems quickly and proficiently- Writing and maintaining sales and marketing user-guides- Assisting with group branding and marketing through EDMs, posters, directories, factsheets, press releases and website content Show less

The Intercontinental is a five star, luxury hotel in Wellington New Zealand. Working in the VIP lounge, I was able to gain a strong grasp of hotel operations and determine my passion for the hotel and tourism industry. Key strengths included communicating local knowledge of Wellington to guests creating memorable experiences, completing tasks with high levels of organisation and seeking out continual learning and development opportunities, such as being the Responsible Business Committee… Show more The Intercontinental is a five star, luxury hotel in Wellington New Zealand. Working in the VIP lounge, I was able to gain a strong grasp of hotel operations and determine my passion for the hotel and tourism industry. Key strengths included communicating local knowledge of Wellington to guests creating memorable experiences, completing tasks with high levels of organisation and seeking out continual learning and development opportunities, such as being the Responsible Business Committee Representative for the Club department and attending brand training and guest experience workshops. Show less

ZEALANDIA is an Eco-Sanctuary, with an expansive visitor centre and an authentic tourism experience. Having completed a Visitor Management Report focusing on ZEALANDIA and volunteering in the office as part of Victoria University's VicPlus award, I was then lucky enough to work with the functions team at trade events such as Show Me Wellington and Wedding Expos. Looking for Summer work to save for a first time trip to Asia, I was offered a position as Functions and Cafe Assistant over the busy… Show more ZEALANDIA is an Eco-Sanctuary, with an expansive visitor centre and an authentic tourism experience. Having completed a Visitor Management Report focusing on ZEALANDIA and volunteering in the office as part of Victoria University's VicPlus award, I was then lucky enough to work with the functions team at trade events such as Show Me Wellington and Wedding Expos. Looking for Summer work to save for a first time trip to Asia, I was offered a position as Functions and Cafe Assistant over the busy tourism and events 2013/2014 season. The role involved setting up and delivering high quality events (weddings and business parties) as well as working as a waitress at the popular visitor centre café during the day. Show less

Te Papa, the National Museum of New Zealand, welcomes one million visitors each year and has been collecting market research since opening in 1998. As a Research Assistant, I was responsible for data collection, data-entry, security counts and observational research of visitor behaviour/profiling.The role also included testing and improving pilot surveys, attending Te Reo Maori lessons and partaking in professional Qualitative data collection and analysis workshops. I loved this role as it… Show more Te Papa, the National Museum of New Zealand, welcomes one million visitors each year and has been collecting market research since opening in 1998. As a Research Assistant, I was responsible for data collection, data-entry, security counts and observational research of visitor behaviour/profiling.The role also included testing and improving pilot surveys, attending Te Reo Maori lessons and partaking in professional Qualitative data collection and analysis workshops. I loved this role as it complemented my honours studies as well as provided valuable insight into how market research influences organisation strategy and direction. Show less

VicCom was a integral part of my university experience and I was lucky enough to be on the committee and work with an amazing team for two years; in 2012 as Tourism Management representative and 2013 as elected Vice-president. The volunteer committee involved working in a team to develop educational, social and networking opportunities for Victoria University Commerce Students. As Vice-President, I had a strong leadership role, motivating a team of 12 and seeking sponsorship for the… Show more VicCom was a integral part of my university experience and I was lucky enough to be on the committee and work with an amazing team for two years; in 2012 as Tourism Management representative and 2013 as elected Vice-president. The volunteer committee involved working in a team to develop educational, social and networking opportunities for Victoria University Commerce Students. As Vice-President, I had a strong leadership role, motivating a team of 12 and seeking sponsorship for the not-for-profit organisation as well as overseeing major events such as the Commerce Students Ball and career events. I also developed and implemented a number of successful marketing campaigns (print and online) and fulfilled many organizational goals, such as increasing student membership and successfully selling out of the commerce ball tickets. Show less