As leader of the ClickBus growth team, I was responsible for:- Influencer and content strategy for the brand, in partnership with PR and internal creative teams- Technical SEO, with audits and validations with developers- On and off page SEO with internal and external copywriters and link builders- Optimizing content strategy for the blog, landing pages, newsletters, app stores, and social media- ASO strategy, involving keyword analysis, conversion, and implementation of A/B tests in app storesSome of the results achieved during the period:- 166% increase in the volume of blog keywords in the top 3- 13% increase in clicks on a single page after experiencing improvements and SEO optimizations- 33% increase in visits via the keyword search channel in the Play Store.

Responsible for the growth strategy of the Safra Bank apps: Mobile Intelligence | ASO (App Store Optimization)- Keywords intelligence- Optimization of positioning and organic acquisition - Data and competition analysis - A/B testing - Textual and graphic benchmarking Reviews Intelligence - Analysis of ratings, reviews, and user sentiment - Competitor analysis - App score management and dashboards

As a consultant, my role was to map out the launch and growth channels and strategies best suited to each business, including brand and product, content, SEO, social media and CRM.I worked with clients such as Flix Media, Betway, Telecine and CBN.

During my time at Mutant, I was responsible for leading the digital marketing strategy with the aim of positioning the company as a benchmark in the sector and consolidating digital as a sales channel.

- Responsible for customer service, content consultancy, newsletters, training (WordPress, SEO, Google Analytics, Pinterest), and marketing and media planning.- Responsible for coordinating the content analyst in the delivery of guidelines and blog content, performance reports, social network management, and media campaigns.Clients: Carol Magalhães, Mica Rocha, Lactose Não, Escola de Bolo, among others.

- Responsável por coordenar a equipe de analistas e diretor de arte (DA) na entrega de conteúdo, imagens, monitoramento e relatórios, além do acompanhamento de desempenho e processos. Marcas: Sazón (Ajinomoto), Salada, Soya, Primor, Azeite Cardeal (Bunge), Buscopan, Anador (Boehringer Ingelheim), Tirolez.

- Responsável por criar conteúdo de acordo com a persona, fazer o direcionamento de imagens junto ao DA, planejamento de novas editorias, monitoramento, classificação de saúde das marcas e relatórios mensais de desempenho e participação no desenvolvimento de campanhas de vídeo e ativações nas redes sociais.Marcas: Sazón (Ajinomoto), Salada, Soya, Primor, Azeite Cardeal (Bunge).

- Responsável pelo atendimento aos franqueados da rede; - Responsável pela organização de eventos e planejamento de budget para feiras de franquias, como ABF Franchising;- SAC e gestão de crises através de e-mail, telefone, Reclame aqui;- Planejamento de campanhas internas e externas (B2B e B2C), gestão de redes sociais e e-mail marketing junto a agência digital.

- Responsável pela área de marketing (ponto de venda) do restaurante do Aeroporto Internacional de Guarulhos (GRU), com trocas de layout e preços, menus, materiais promocionais, vitrine de brindes. - Treinamento de atendentes da área de frente e anfitriões, supervisão de uniformes e processos de atendimento, supervisão de estoque de balcão e quiosques, relatórios de vendas e ticket médio diários.

- Responsável pela recepção de clientes da entrada do restaurante até as filas, supervisão de estocagem de balcão e quiosques de sorvete e entretenimento de crianças com o projeto "Mundo Feliz".