Jessica Will Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

New York, United States

Greater Buenos Aires, Argentina

- Designed reporting framework and analyzed data from 600+ women who received abortions at Casa FUSA between 2018 and 2019- Presented fieldwork findings and participated in Reproductive Rights Panel at NYU Buenos Aires event with Dr. Sandra Vázquez, Executive Director of the FUSA and Dr. Paola Bergallo, Lawyer and Associate Professor at the School of Law and Adjunct Researcher at CONICET- Partnered with Casa FUSA Social Media & Content Manager to launch partnership with prominent German band (NOSOYO)

New York, New York

- Created and executed digital campaigns for P&G Oral Care and Personal Healthcare portfolios (Oral-B, Vicks, Clearblue). - 2019 North America SABRE Awards: Winner of Best Consumer Health Campaign: Clearblue Connected, Proctor & Gamble with MSL; Winner of Best in Corporate Social Responsibility: Always #EndPeriodPoverty, Procter & Gamble with MSL; Shortlisted in Influencer Marketing: Vicks #NoSickDays Real Time Influencer - Procter & Gamble with MSL- 2019 PRWeek Awards: Shortlisted in Best in Healthcare Category for the launch of the Clearblue Connected Ovulation Test System- Led digital and social strategy in a variety of new business opportunities working with integrated teams including partners from creative, analytics, search, paid media and community management agencies- Collaborated with MSL Digital leads to develop and train teams on new research tools & methodologies including updated social listening & reporting processes

New York, New York

- Led and executed digital & social strategies for Diageo (Baileys and Tanqueray) and L’Occitane en Provence - Collaborated with paid media & creative teams to develop social content, paid recommendations for priority campaigns and analytics reports featuring paid results and optimizations- Researched and sold clients on new ways to reach their target audiences through innovative digital offerings including Drizly partnership for localized Diageo deliveries and beta-testing Facebook Canvas (with creative featured as a Facebook Case Study)

New York, New York

- Digital Strategy: Developed and executed digital campaigns for P&G Oral Care portfolio, including the Crest 3D White Whitestrips Red Carpet program, the Oral-B Bluetooth activations at CES and MWC, and the Oral-B Power of Dad program-Content Strategy: Created and executed content marketing strategies for P&G Oral Care portfolio focused on Twitter and Instagram- Influencer Relationship Management (IRM): Led and executed IRM programs for P&G Oral Care portfolio- New Business Development: Consulted on digital strategy for new business pitches- Team Leadership: Served as a Senior Social Strategist in an integrated team with partners from the Creative, Analytics, Search, Paid Media and Community Management agencies

Atlanta, Ga

- Digital Strategy: Developed cross-channel social business strategy for Darden SRG based on primary and secondary research, expanded and optimized each brand’s ecosystem and executed quarterly digital media and social programs to meet brand goals. Led team of three people in ongoing execution- Content Strategy: Created and executed content marketing strategies for Aveniu Wines, UPS, BP Team USA, Lincoln Motor Co. and Darden SRG by identifying remarkable stories and publishing on appropriate social channels- IRM: Led and executed influencer relationship management for Aveniu Wines [VOGA], VTech and Darden SRG - Analytics and Reporting: Provided listening // reporting for UPS, Lincoln Motor Co. and Darden SRG using various listening tools including Radian6, Topsy and Simply Measured, to provide data needed for strategy optimization- Paid Digital Plans: Planned and executed social advertising campaigns on Twitter and Facebook - Team Leadership: Served as cross-functional team member within Ogilvy to deliver a fully integrated digital experience by coordinating with creative studios and media buying - Audit of Social Listening/Publishing Tools: Led in-depth audit of social management systems [ExactTarget, HootSuite, NetBase, Salesforce, Sprinklr and Spredfast] to determine which platforms were best suited to support the four pillars of sales, listening, publishing and community management // analysis

Atlanta, Georgia

- Customer Service: Assisted customers with orders, purchases and returns- Visual Merchandising: Worked with the visual merchandising team to update the store interior to reflect new campaigns - Seasonal Roll-Outs: Participated in multiple seasonal stock roll-outs

Atlanta, Ga

- Digital Strategy: Created and executed social media campaigns for magazine partners and advertisers - Content Strategy: Developed content strategy for brand owned digital channels- Story Development: Pitched stories, coordinated interviews and wrote editorials featured in The Atlantan and The Atlantan Brides print and online editions

Atlanta, Ga

- Story Development: Pitched stories, coordinated interviews and wrote articles- Local Market Research: Researched local businesses and attended area events - Visual Development: Created and executed shot lists for photo and video assets

Atlanta, Ga

- Content Strategy: Developed content calendar for brand owned digital channels- Management of Digital Channels: Updated brand website with recent event photos and descriptions- Email Marketing: Designed monthly e-newsletters for internal and external audiences

Master Of Public Health - Mph, Social Epidemiology

The NYU Cross-Continental Master of Public Health program is a one-year, full-time program taught over three terms in three continents..

B.S., Journalism, Cum Laude