Drive forward strategic initiatives across Adobe's Global Marketing team, inclusive of M&A, Social Media priorities and cross-functional initiatives.

Responsible for strategic oversight and growth of Adobe Consulting retail clients

• Develop and provide best-practice consulting on eCommerce to achieve commerce goals for Fashion and CPG Brands• Build strong executive level relationship with Brands, resulting in positive net promoter score for my team• Work cross-functionally with product and engineering teams to provide feedback that inform and influence the roadmap • Lead quarterly business reviews to ensure brands utilize the platform to their fullest advantage so they reach their revenue targets• Manage… Show more • Develop and provide best-practice consulting on eCommerce to achieve commerce goals for Fashion and CPG Brands• Build strong executive level relationship with Brands, resulting in positive net promoter score for my team• Work cross-functionally with product and engineering teams to provide feedback that inform and influence the roadmap • Lead quarterly business reviews to ensure brands utilize the platform to their fullest advantage so they reach their revenue targets• Manage $8MM ARR portfolio. Grew GMV by 69% across Fashion and CPG portfolio, while maintaining 100% retention rates Show less

• Responsible for strategic decision-making and day-to-day operations for the eCommerce arm of Harper’s BAZAAR• Decision maker for hiring of new development and platform partner + project manager for new platform initiative• Led responsive redesign project from wireframes through deployment and successfully launched on time• Manage Digital Marketing Agency: paid search, SEO, on-site optimization strategy + project management o Key results: focused budget to ROI… Show more • Responsible for strategic decision-making and day-to-day operations for the eCommerce arm of Harper’s BAZAAR• Decision maker for hiring of new development and platform partner + project manager for new platform initiative• Led responsive redesign project from wireframes through deployment and successfully launched on time• Manage Digital Marketing Agency: paid search, SEO, on-site optimization strategy + project management o Key results: focused budget to ROI campaigns, resulting in a 62% conversion rate increase, movement from page 2+ to page 1 for main keywords, overall 100% increase in YOY gross revenue• Continually grow email database by innovative partnerships with brands and bloggers; growth of 450% YOY• Negotiate new and renegotiate existing contracts with key vendors to eliminate excess spend and align 3rd party partners • Work cross functionally with the publishing team to drive momentum for the ecommerce initiative• Mentor and lead team of 11; influence peers and members of cross-functional teams to understand intricacies of ecommerce and online marketing• Develop and manage $1M marketing budget Show less

* Assist customers with wine buying* Research new wines, taste and write notes to share with customers* Wine club – write wine descriptions and prepare wine club member boxes* General store upkeep – restocking, organizing, invoicing, open/close of store

• Oversee social media channels and promotions, ensuring fan acquisition and engagement goals are met or exceeded • Manage relationships with luxury brand partners, digital partners, and vendors for all digital assets, projects, and strategies • Lead a team of three, responsible for execution of weekly site updates and creative scheduling • Day to day management of Search, SEO, and Social Media partners to ensure proper execution of the digital strategy• Partnered with our web… Show more • Oversee social media channels and promotions, ensuring fan acquisition and engagement goals are met or exceeded • Manage relationships with luxury brand partners, digital partners, and vendors for all digital assets, projects, and strategies • Lead a team of three, responsible for execution of weekly site updates and creative scheduling • Day to day management of Search, SEO, and Social Media partners to ensure proper execution of the digital strategy• Partnered with our web provider in designing, reviewing and refining UI Specs for .com and mobile environments, making recommendations on best practices for luxury industry Show less

• Led website re-launch and restructuring of marketing channels which resulted in a 30% year over year increase in online sales.• Performed market research and cost-benefit analyses to maximize the return on investment of the new website• Analyzed online sales trends to make informed merchandising decisions

• Main point of contact on website projects involving IT, creative, merchandising, marketing and website production • Define project success metrics, coordinate a/b or multivariate testing of new site features with Web Analyst• Assess project feasibility, gather business requirements, develop timeline and coordinate project implementation• Manage relationships with site enhancement vendors

• Oversaw upkeep and enhancements of site functionality by developing and managing relationships with multiple 3rd party vendors • Re-launched website with improved features and usability, resulting in 20% year over year increase in online sales in first 2 months • Improved fulfillment accuracy by 30% by implementing a new OMS and by monitoring inventory levels across 8 distribution centers• Increased email response rate by 15% year over year after implementing RFM segmentation of… Show more • Oversaw upkeep and enhancements of site functionality by developing and managing relationships with multiple 3rd party vendors • Re-launched website with improved features and usability, resulting in 20% year over year increase in online sales in first 2 months • Improved fulfillment accuracy by 30% by implementing a new OMS and by monitoring inventory levels across 8 distribution centers• Increased email response rate by 15% year over year after implementing RFM segmentation of house email list Show less