Jessica Meyer Email & Phone Number

Drive forward strategic initiatives across Adobe's Global Marketing team, inclusive of M&A, Social Media priorities and cross-functional initiatives.

San Francisco Bay Area

Responsible for strategic oversight and growth of Adobe Consulting retail clients

San Francisco Bay Area

• Develop and provide best-practice consulting on eCommerce to achieve commerce goals for Fashion and CPG Brands
• Build strong executive level relationship with Brands, resulting in positive net promoter score for my team
• Work cross-functionally with product and engineering teams to provide feedback that inform and influence the roadmap
• Lead quarterly business reviews to ensure brands utilize the platform to their fullest advantage so they reach their revenue targets
• Manage… Show more
• Manage $8MM ARR portfolio. Grew GMV by 69% across Fashion and CPG portfolio, while maintaining 100% retention rates Show less

New York

• Responsible for strategic decision-making and day-to-day operations for the eCommerce arm of Harper’s BAZAAR
• Decision maker for hiring of new development and platform partner + project manager for new platform initiative
• Led responsive redesign project from wireframes through deployment and successfully launched on time
• Manage Digital Marketing Agency: paid search, SEO, on-site optimization strategy + project management o Key results: focused budget to ROI… Show more
• Manage Digital Marketing Agency: paid search, SEO, on-site optimization strategy + project management o Key results: focused budget to ROI campaigns, resulting in a 62% conversion rate increase, movement from page 2+.
• Continually grow email database by innovative partnerships with brands and bloggers; growth of 450% YOY

Chicago

* Assist customers with wine buying* Research new wines, taste and write notes to share with customers* Wine club – write wine descriptions and prepare wine club member boxes* General store upkeep – restocking, organizing, invoicing, open/close of store

• Oversee social media channels and promotions, ensuring fan acquisition and engagement goals are met or exceeded
• Manage relationships with luxury brand partners, digital partners, and vendors for all digital assets, projects, and strategies
• Lead a team of three, responsible for execution of weekly site updates and creative scheduling
• Day to day management of Search, SEO, and Social Media partners to ensure proper execution of the digital strategy
• Partnered with our web… Show more
• Partnered with our web provider in designing, reviewing and refining UI Specs for.com and mobile environments, making recommendations on best practices for luxury industry Show less

• Led website re-launch and restructuring of marketing channels which resulted in a 30% year over year increase in online sales.
• Performed market research and cost-benefit analyses to maximize the return on investment of the new website
• Analyzed online sales trends to make informed merchandising decisions

• Main point of contact on website projects involving IT, creative, merchandising, marketing and website production
• Define project success metrics, coordinate a/b or multivariate testing of new site features with Web Analyst
• Assess project feasibility, gather business requirements, develop timeline and coordinate project implementation
• Manage relationships with site enhancement vendors

• Oversaw upkeep and enhancements of site functionality by developing and managing relationships with multiple 3rd party vendors
• Re-launched website with improved features and usability, resulting in 20% year over year increase in online sales in first 2 months
• Improved fulfillment accuracy by 30% by implementing a new OMS and by monitoring inventory levels across 8 distribution centers
• Increased email response rate by 15% year over year after implementing RFM segmentation of… Show more
• Increased email response rate by 15% year over year after implementing RFM segmentation of house email list Show less

Bachelor Of Arts (B.A.), Communications And Business

Wine & Spirits

Completed Level III with distinction