Jessica Beasley Email and Phone Number

Provide UX research and design leadership on a 7 person product team using Lean Startup product design methodology. Responsibilities include:Leadership:• Partner with product management to plan product discovery activities• Work closely on a daily basis with a product manager and lead developer to rapidly create and validate design ideas before they can be fed to the production team• Communicate with a wide variety of stakeholders to discover requirements, constraints, and… Show more Provide UX research and design leadership on a 7 person product team using Lean Startup product design methodology. Responsibilities include:Leadership:• Partner with product management to plan product discovery activities• Work closely on a daily basis with a product manager and lead developer to rapidly create and validate design ideas before they can be fed to the production team• Communicate with a wide variety of stakeholders to discover requirements, constraints, and goals and to communicate designs, including executives, marketing, and other development teamsDesign:• Design solutions to address user needs and business opportunities• Create wireframes, journey maps, storyboards, high fidelity comps, user stories, and other documentation to convey designs to development teamResearch:• Lead user research activities to validate design concepts, choosing the right method for the job and selecting appropriate metrics to map research activities to business objectives• Analyze and report web analytics data on user behavior• Plan, conduct, and analyze results of usability testing, A/B tests, card sorting, and other user research activitiesAccomplishments include:• Provided UX leadership during JSTOR's transition to a new platform in terms of prioritizing features based on user research and designing around technical constraints• Led investigation, proposal, and adoption of Sketch and InVision to meet ITHAKA's design and prototyping needs• Streamlined two separate ecommerce workflows into a single one, removing the need to support an outdated ecommerce system and leading to a 21% increase in revenue• Coordinated redesign of JSTOR's most-used page among three product teams over the course of a year• Provided technical and UX leadership to product team installing Adobe Analytics on JSTOR regarding features and workflows to measure Show less

During my time at Pure Visibility I moved from the role of UX Analyst to creating and leading the Measurement Team, which brought together web analytics and more traditional user research methods.Design:• Made design recommendations for clients'​ sites based on user research activities and best practices• Defined information architecture and design page-level interactions for client websites based on marketing strategy and user researchResearch:• Planned, conducted… Show more During my time at Pure Visibility I moved from the role of UX Analyst to creating and leading the Measurement Team, which brought together web analytics and more traditional user research methods.Design:• Made design recommendations for clients'​ sites based on user research activities and best practices• Defined information architecture and design page-level interactions for client websites based on marketing strategy and user researchResearch:• Planned, conducted, and analyzed results from usability testing, card sorting studies, and user interviews• Analyzed user behavior with web analytics data from clients'​ websites• Set up and diagnosed problems with Google Analytics configurationsLeadership:• Mentored team members and conducted goal-setting and performance evaluations with team• Wrote UX components of proposals and estimated hours and cost for UX activities• Led meetings with clients to elicit project goals and present findingsMarketing:• Estimated traffic and leads for clients' fiscal year planning, incorporating data from paid search advertising, search engine optimization, and other online marketing activities.• Planned reporting structure for online marketing incorporating data from various activities including paid search advertising and search engine optimization Show less

• Designed user interfaces for Windows and web applications and communicated designs through detailed specifications• Planned and conducted usability tests, and analyzed and reported on results• Developed standards for web style guide for Compuware products

Designed new features for Thomson Gale products and planned workflow and deliverables for newly formed Usability Analysis and Design team.• Planned workflow and deliverables for newly formed Usability Analysis and Design team, drawing upon knowledge of user research methodology• Created high fidelity mockups of new functionality for Thomson Gale products

Led the creation of the Quality Control team for the university’s course management software development team. I created test plans and documented how quality fit into the development workflow, supervised the quality control testers, triaged bugs, and contributed to go/no-go discussions for new releases.• Created procedures and documentation for newly formed Quality Control team, including documentation of QC activities and reports on testing• Conducted heuristic evaluations of new… Show more Led the creation of the Quality Control team for the university’s course management software development team. I created test plans and documented how quality fit into the development workflow, supervised the quality control testers, triaged bugs, and contributed to go/no-go discussions for new releases.• Created procedures and documentation for newly formed Quality Control team, including documentation of QC activities and reports on testing• Conducted heuristic evaluations of new designs and collected requirements by monitoring user support issues• Worked with development team to create new workflow that incorporates quality into release cycle, form go/no-go decisions on new releases, and allocate developer time for work on new builds• Formed plans to assess new releases for usability, requirements compliance, and integration with other systems• Supervised quality control team during testing and special projects Show less