Jessi Dominguez Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Oversaw social media marketing (SMM) across 6 platforms, engaging 6M followers through targeted campaigns for album launches, music videos, singles, strategic partnerships, holiday promotions and tour updates.
• Analyzed key performance indicators (KPI) to assess campaign performance, leading to an increase in click-through rates (CTR) and a reduction in cost-per-click (CPC) for paid advertising.
• Managed content strategies and scheduled platform-specific posts by coordinating assets, providing editorial feedback, approving visuals and writing impactful copy, resulting in a 70% increase in engagement rates.
• Managed a $100,000 budget for paid media, leading campaign strategy development, execution and performance analysis while preparing comprehensive recap reports to inform future initiatives.
• Conducted A/B testing on various content formats, optimizing engagement rates and achieving a higher interaction level with user-generated content (UGC).
• Utilized streamlined content management system (CMS) workflows to improve social media content scheduling.

New York, NY

• Created promotional materials for various events, ensuring timely delivery and adherence to brand standards.
• Processed invoices and vendor contracts to ensure timely payments and compliance with budgetary guidelines.
• Supported web production by adding new assets, updating descriptions and granting access to sales staff.
• Segmented email lists according to viewer preferences and previous interactions, enhancing email content delivery and driving an increase in event registrations.
• Coordinated high-profile meetings for 2 executives, optimizing their schedules to enhance productivity.

Greater New York City Area

• Developed and implemented strategies for optimizing episode descriptions to improve CTR, resulting in higher audience retention and increased viewership.
• Engaged in ongoing professional development to remain current with search engine optimization (SEO) trends and competitor analysis techniques.
• Analyzed trends in competitor content and performance metrics, offering actionable recommendations to enhance programming strategies and promotional efforts.
• Assisted the media team in documenting daily show ratings and revenue figures, ensuring accurate tracking of performance metrics and daily revenue.

Greater New York City Area

• Assisted in the editing process for the newsletter and all social content
• Created and sent mass emails to all residents regarding school events, dorm updates etc., using MailChimp
• Filed documents and served as a liaison between Resident Assistants and Directors
• Held weekly meetings with staff to touch base on events, incident documents and relaying new information from directors
• Assist in revising and implementing Resident Assistant training
• Plan staff development programs for RAs to be implemented during the academic year

Greater New York City Area

• Organized both in-house and offsite promotional events by coordinating logistics and engaging with attendees.
• Drove client acquisition, lead generation and brand loyalty through sales activities at the events.
• Coordinated and presented territory research to senior members of the Promotional Marketing Team.

Long Island, NY

• Created marketing content, such as flyers and business cards, using Adobe Photoshop
• Assisted in marketing analysis and research on competition
• Served as an assistant to the event planner by attending client meetings, planning and executing events

New York, New York

• Supported Production Assistants with show guests and preparation/clean-up of green rooms
• Recruited audience members by word of mouth and phone calls
• Competed errands for the Art Department such as purchasing supplies, props and any other necessary items

Greater New York City Area

• Wrote and edited incident reports in a moment’s notice
• Created marketing content for events, social media using Photoshop and Canvas
• Generated a minimum of eight events for residents to help build a community

1855 Broadway New York, NY 10023

• Edited and produced scripts and songs pertaining to social problems within the college campus
• Organized and facilitated meetings for training
• Create content/videos for social media

1855 Broadway New York, NY 10023

• Filed documents and entered data using PeopleSoft
• Conducted tours for potential NYIT students in groups of 2-20 people
• Served as a tour guide on Preview Days and Information Sessions with groups as large as 30 people

1855 Broadway New York, NY 10023

• Served as a resource to approximately 300 incoming students
• Registered all students and guests as they arrived
• Created activities in which students bonded with each other and their Orientation LeadersFirst Year Mentor:
• Mentored 28 students and provided resources as needed
• Organized two events per semester to developed a strong community
• Emailed students about events and opportunities on campus

Stamford, Connecticut

• Coordinated with Production Assistants regarding the schedules of show guests
• Answered phone calls and recorded potential guest stories for the producers
• Purchased show props, guest requests, wardrobe and food using the company card

Connecticut

• Supported Production Assistants in preparation for live show tapings
• Assisted in the preparation of TV guests and ushering audiences
• Answered phone calls and recorded potential guest stories for the producers
• Assisted the audience department and make phone calls to potential audience members

336 W 37th St New York, NY 10018

• Assisted in 10+ photo and video shoots, as well as live radio shows, by coordinating logistics, setting up equipment and ensuring smooth operations.
• Designed promotional flyers and videos for social media using Adobe Premiere, Photoshop and Final Cut Pro.
• Managed a daily social content calendar by analyzing audience engagement metrics and identifying peak user activity times.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.52

Bachelor Of Arts (B.A.), Communication Arts, 3.5