Jessi Dominguez Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

• Oversaw social media marketing (SMM) across 6 platforms, engaging 6M followers through targeted campaigns for album launches, music videos, singles, strategic partnerships, holiday promotions and tour updates.• Analyzed key performance indicators (KPI) to assess campaign performance, leading to an increase in click-through rates (CTR) and a reduction in cost-per-click (CPC) for paid advertising.• Managed content strategies and scheduled platform-specific posts by coordinating assets, providing editorial feedback, approving visuals and writing impactful copy, resulting in a 70% increase in engagement rates.• Managed a $100,000 budget for paid media, leading campaign strategy development, execution and performance analysis while preparing comprehensive recap reports to inform future initiatives.• Conducted A/B testing on various content formats, optimizing engagement rates and achieving a higher interaction level with user-generated content (UGC).• Utilized streamlined content management system (CMS) workflows to improve social media content scheduling.• Spearheaded the creation of dynamic video scripts and directed talent on shoot days to deliver compelling content that resonated with a global audience.• Established strategic partnerships with major brands like Chuck E. Cheese, Sam's Club, King's Hawaiian and Carter's, crafting comprehensive social media strategies to elevate brand visibility and increase return-on-investment (ROI).• Utilized Spark AR Club, Facebook Ads Manager, Later.com and Linktree to streamline scheduling, analytics and weekly social performance reporting.

New York, Ny

• Created promotional materials for various events, ensuring timely delivery and adherence to brand standards.• Processed invoices and vendor contracts to ensure timely payments and compliance with budgetary guidelines.• Supported web production by adding new assets, updating descriptions and granting access to sales staff.• Segmented email lists according to viewer preferences and previous interactions, enhancing email content delivery and driving an increase in event registrations.• Coordinated high-profile meetings for 2 executives, optimizing their schedules to enhance productivity.

Greater New York City Area

• Developed and implemented strategies for optimizing episode descriptions to improve CTR, resulting in higher audience retention and increased viewership.• Engaged in ongoing professional development to remain current with search engine optimization (SEO) trends and competitor analysis techniques.• Analyzed trends in competitor content and performance metrics, offering actionable recommendations to enhance programming strategies and promotional efforts.• Assisted the media team in documenting daily show ratings and revenue figures, ensuring accurate tracking of performance metrics and daily revenue.

Greater New York City Area

• Assisted in the editing process for the newsletter and all social content • Created and sent mass emails to all residents regarding school events, dorm updates etc., using MailChimp• Filed documents and served as a liaison between Resident Assistants and Directors• Held weekly meetings with staff to touch base on events, incident documents and relaying new information from directors • Assist in revising and implementing Resident Assistant training• Plan staff development programs for RAs to be implemented during the academic year• Assume regularly scheduled on-call responsibility with professional staff, which includes weekends, holidays and intercession• Work a minimum of 12 hours in the Residence Life & Off-Campus Housing Office

Greater New York City Area

• Organized both in-house and offsite promotional events by coordinating logistics and engaging with attendees.• Drove client acquisition, lead generation and brand loyalty through sales activities at the events.• Coordinated and presented territory research to senior members of the Promotional Marketing Team.

Long Island, Ny

• Created marketing content, such as flyers and business cards, using Adobe Photoshop• Assisted in marketing analysis and research on competition • Served as an assistant to the event planner by attending client meetings, planning and executing events

New York, New York

• Supported Production Assistants with show guests and preparation/clean-up of green rooms• Recruited audience members by word of mouth and phone calls • Competed errands for the Art Department such as purchasing supplies, props and any other necessary items

Greater New York City Area

• Wrote and edited incident reports in a moment’s notice• Created marketing content for events, social media using Photoshop and Canvas• Generated a minimum of eight events for residents to help build a community

1855 Broadway New York, Ny 10023

• Edited and produced scripts and songs pertaining to social problems within the college campus• Organized and facilitated meetings for training• Create content/videos for social media

1855 Broadway New York, Ny 10023

• Filed documents and entered data using PeopleSoft • Conducted tours for potential NYIT students in groups of 2-20 people • Served as a tour guide on Preview Days and Information Sessions with groups as large as 30 people

1855 Broadway New York, Ny 10023

• Served as a resource to approximately 300 incoming students• Registered all students and guests as they arrived• Created activities in which students bonded with each other and their Orientation LeadersFirst Year Mentor:• Mentored 28 students and provided resources as needed• Organized two events per semester to developed a strong community• Emailed students about events and opportunities on campus

Stamford, Connecticut

• Coordinated with Production Assistants regarding the schedules of show guests• Answered phone calls and recorded potential guest stories for the producers• Purchased show props, guest requests, wardrobe and food using the company card

Connecticut

• Supported Production Assistants in preparation for live show tapings• Assisted in the preparation of TV guests and ushering audiences• Answered phone calls and recorded potential guest stories for the producers• Assisted the audience department and make phone calls to potential audience members

336 W 37Th St New York, Ny 10018

• Assisted in 10+ photo and video shoots, as well as live radio shows, by coordinating logistics, setting up equipment and ensuring smooth operations.• Designed promotional flyers and videos for social media using Adobe Premiere, Photoshop and Final Cut Pro.• Managed a daily social content calendar by analyzing audience engagement metrics and identifying peak user activity times.

Master Of Business Administration - Mba, Business Administration And Management, General, 3.52

Bachelor Of Arts (B.A.), Communication Arts, 3.5