As the Director of Publishing Technology at Atomic NYC, I focus on content engineering and business development, consulting in educational institutions, media companies, and nonprofits to build premium digital applications. For over 20+ years, Atomic.nyc has specialized in transforming complex content into interactive, structured, and scalable digital products, always with the end-user in mind — whether they're teachers, students, or lifelong learners.Content engineering is more than just managing content; it's about creating the systems and tools that allow content to evolve into dynamic, reusable assets. My team works at the intersection of content creation and software development, ensuring editors, production teams, and engineers can effectively collaborate. We support traditional print workflows and digital-first workflows using existing tools such as InDesign, XML, and CMS, and at the same time, we can build our own tools to optimize how content is delivered, whether for a large-scale curriculum or an interactive web-based learning platform.Beyond my work at Atomic, with a background in Fashion Design and business, I'm the founder of The Dib Studio, a creative outlet where I craft bold, minimalist jewelry that focuses on connecting people and developing experiences for over 15 years. Additionally, my husband and I collaborate under the artist name Dibkorma, creating immersive installation art that pushes creative boundaries and blends our artistic visions. Bridging the worlds of business, technology, and art, I bring a unique perspective to content and product development. Whether I'm engineering content solutions for ed-tech leaders or crafting one-of-a-kind art pieces, my goal is always to lead with creativity and purpose. Let's connect and explore how we can work together.