Jessica Hanson Email & Phone Number

Southport, Connecticut, United States

Southport, Connecticut, United States

Greater Minneapolis-St. Paul Area

• Service a variety of businesses and clients in various graphic designs from invitations to corporate branding• Design strategy; conceptualize new designs for marketing material and ads• Production management and planning• Source, composite, and retouch images for multiple media outlets• Produce detailed visuals and illustrations while creating designs specific to client requests and desires• Communicate with clients to ensure visual concepts are within standard• Schedule meetings with clients to discuss project progress and review samples• Provide variety of visual aids and graphics for clients to select• Create proposals and contracts for different design projects

• Designed logos, print, website elements, apparel and merchandise• Provided rendered mock-ups, proofs and final product to clients• Developed and implemented brand marketing solutions • Managed multiple digital & print projects and tasks simultaneously for several high profile companies• Project management of all creative

Greater Minneapolis-St. Paul Area And Manhattan, Ny

• Lead signage and visual merchandising strategist; oversaw development and implementation program• Communicated project timelines, budget expectations, and status updates• Worked cross-functionally between multiple departments to determine specific goals and commitments• Responsible for the production of signage initiatives for multiple categories by identifying and implementing necessary improvements to both processes and outputs• Provided creative strategy, die-lines, and prototypes within a creative brief• Developed, maintained, and implemented mock decks and execution plans• Acted as a brand representative and educational resource to field teams; provide weekly updates and inspiration across the entire organization• Responsible for budget planning, project estimating, and print buying; develop and manage ISM promotion and production schedule• Designed graphics, produced all company deliverables (print & digital), and managed implementation across 4 banners and 165 locations• Managed company relationships with marketing solution and interactive print companies

Greater Minneapolis-St. Paul Area

• Lead in-house creative; oversaw all design projects from conception to delivery; comprised of design, production, in-store marketing (ISM), art direction and development talent• Led multiple discovery teams in developing new business ventures• Assisted in company brand re-development; brought consistency across all means of communication by acting as a brand steward• Developed the company’s first private-label branding and products with a team of in-house merchants and marketers• Drove the company and the brand from no in-store marketing to a cohesive program that supports informative, promotional and special event signage• Acted as a key strategist and facilitator for new company initiatives, process development, and sponsorship events alongside cross-functional teams. • Generated design strategies for advertising campaigns, signage solutions and social media trends including photography• Managed creative and production timelines and processes; ensured materials were produced and executed timely, accurately, and on budget• Responsible for the production, implementation, and training of in-store marketing signage and brand awareness with field operation teams.• Worked collaboratively and cross-functionally with department leads to develop strategies to meet sales goals• Art directed the re-brand of company website; maintained banner and content updates with Marketing initiatives• On-boarded and communicated vendor partnerships; company marketplace, on-demand template site, and brand partners

Minneapolis, Mn

• Worked with an in-house team to create the Weekly Ad• Visually maintained brand standards and coordinated print and digital production• Produced multi-market file conversions; preflight for print- and digital-output• Coordinated versioning of Weekly Ad to ensure copy, art, price and promotional offers were accurate for 20+ major markets • Development and upkeep of brand type-style guidelines• Supported art directors by attending all review meetings, took notes and relayed all information to the team• Assisted Art and Creative Directors in image placement and page layout• Created and updated print-ready Adobe Illustrator and Photoshop graphics• Evaluated team processes, found areas for improvements and suggested and implemented updates to workflow• Created training materials and demonstrated process standards• Managed resources and time to achieve key deadlines and objectives

Eau Claire, Wisconsin Area

• Worked in an in-house team of designers and representatives to visualize, design and develop concepts that reach across a broad spectrum between print, web and on/off premise retail displays• Prepped files, maintained and operated digital and flatbed printers as well as performed finishing and bindery operations.• Designed marketing materials for brand heavy corporations such as professional sport leagues, wine and spirit manufactures, restaurants and retailers• Developed design strategies from conception to production such as billboards, banners, restaurant menus, point of sale displays to window graphics• Trained in and maintained efficient processes standards• Produced and edited photography• Maintained files, billing, customer service and shipping processes

Eau Claire,Wi

• Designed posters, e-mails, post cards, direct mail pieces, invitations, ads, booklets, newspaper tabs, logos, and more• Prepared and oversaw art work for commercial outside printing.

• Worked with advertising representatives as well as other designers to create page layouts, ads for newspaper, insert tabs and web advertisements. • Maintained artwork file archives• Prepared artwork for commercial printing.