Jess Noelck Email & Phone Number

Madison, Wisconsin Area

• Served on the executive leadership team as the sole communications professional responsible for all aspects of the agency’s strategic, multi-platform communications plan.• Developed and implemented all internal and external communications and outreach for the agency, including researching and writing speeches for the agency’s Cabinet Secretary and key administrators, planning and implementing speaking engagements and events, writing the agency’s monthly employee newsletter, news releases, and social media content for Facebook, LinkedIn, and Twitter.• Wrote speeches and remarks, video scripts, and news releases for Governor Tony Evers and Lieutenant Governor Mandela Barnes at the request of the Governor’s Office and Lieutenant Governor’s Office.• Planned and implemented in-person and virtual outreach events, including a statewide Hanukkah celebration and financial literacy awards ceremony, for Governor Tony Evers in partnership with the Governor’s Office.• Researched policy ideas, helped organize meetings, and led communications for the Governor’s Task Force on Student Debt, including task force meeting materials and website, final report and announcement, traditional and social media content, and media interviews.• Prepared agency’s leadership for media interviews, legislative testimony, and public speaking engagements by researching and writing remarks, coordinating speaking engagement logistics, and managing media inquiries.• Served as the public information officer, handling media inquiries and open records requests, and developed working relationships with members of print and broadcast media outlets throughout Wisconsin.• Promoted employee culture and engagement through employee newsletter and annual philanthropic giving campaign. Earned an innovation in events award for campaign event that brought in the second most special event donation dollars for the 2019 Partners in Giving campaign.

Madison, Wisconsin Area

• Developed and implemented an expanded proactive, earned media strategy for all company business units to enhance the company’s reputation and brand in national, local and credit union trade media.• Provided media counsel to all business lines, including CMFG Ventures and new innovation center.• Represented the company as a contact point and spokesperson for the media, and exercised independent judgment and decision-making authority consistent with media strategy.• Served as primary liaison to national media firm in New York City and local media firm in Milwaukee.• Managed and facilitated multiple media inquiries simultaneously, and worked with business partners to respond and meet reporter and editor deadlines.• Wrote and distributed news releases, media pitches and advisories, thought leader pieces, and web copy.• Secured media coverage in: Bloomberg Business, CU Broadcast, The Credit Union Times, Financial Advisor IQ, Forbes, Harvard Business Review, Madison Magazine, Milwaukee Journal Sentinel, The New York Times, NPR, USA Today, The Washington Post, and The Wisconsin State Journal.• Redesigned and maintained company’s newsroom, increasing value and shelf life of media results.• Aligned media efforts with social media outreach and internal communication channels to maximize readership and awareness of company news.• Implemented new media monitoring services (Cision, PR Newswire, and PRWeb) to improve media management, distribution and measurement. Managed vendor selection, developed master services agreement and statement of work, submitted and reconciled payment, and owned vendor relationship.

Madison, Wisconsin Area

• Project managed the company’s ninth annual, day-long online Discovery Conference to bring together innovation experts and credit union leaders and help credit unions prepare for upcoming 2019 strategic planning sessions.• Responsible and accountable for managing to and meeting all conference deadlines, owned the event software vendor relationship, and led a 10-person core team with corresponding work-streams for six months to ensure conference success resulting in 2,201 conference registrants and 1,313 conference attendees.• Created the project plan, assigned ownership of tasks to appropriate core team members, scheduled and led all meetings, recorded meeting notes and action items to share with the team, and managed issues as needed.• Performed registration, attendance, and activity reporting.• Partnered with event software vendor to construct the conference and registration website. Performed usability testing and led content review for the registration website, conference environment, and on-demand conference environment to ensure all content was accurate and working properly.• Managed a $200,000 conference budget, including event software, equipment, speakers, and marketing expenses, and came in under budget by nearly $6,000.• Documented processes, updated job aids, and developed other event management best practices as needed, and conducted a post-event debrief to identify improvement areas for the future.

Madison, Wisconsin Area

• Selected to represent CUNA Mutual Group in 4-month Loaned Executive program for the United Way of Dane County. • Managed 52 accounts and raised $1.43 million to help the United Way of Dane County achieve its 2017 fundraising goal of $18.3 million.• Conducted strategic planning and implementation of campaign strategy for the United Way of Dane County's professional services division, including insurance companies, law firms, accounting firms, and hospitals.• Met with CEOs, managing partners, and corporate leaders to solicit corporate gifts.• Fostered relationships with community businesses and non-profits in furtherance of the campaign.• Gained significant public speaking experience delivering presentations about the United Way of Dane County and its agenda for change to a variety of audiences.

Madison, Wisconsin

• Co-managed and represented company on multiple social media platforms, including Facebook, Google+, LinkedIn, Twitter and YouTube, to engage and grow social media followers.• Co-presented on social media to 65+ credit union executives at CUNA's Management School.• Developed an editorial content distribution tracker to align internal and external communications across channels and topics to maximize impact and engagement.• Managed, planned and implemented the 2014 Excellence in Lending awards, ceremony and luncheon at the CUNA Lending Council Conference for more than 460 credit unions.• Served as company spokesperson at the Credit Union National Association's Governmental Affairs Conference and America's Credit Union Conference multiple years.

• Increased Discovery Conference participation by 43 percent through multi-channel media plan in one year.• Built and maintained a positive relationship with The University of Wisconsin-Madison, which led to the head UW football coach speaking at company’s Komen Race for the Cure event.• Devised new hospitality process and managed 45 clients, 85 events, and $150,000 budget for corporate suite in the football and basketball arenas at The University of Wisconsin-Madison.

• Implemented communications strategy for five vice presidents and their directors, including multi-channel employee communication plans, product launches, organizational changes and events.• Planned and carried out internal United Way of Dane County campaign to engage 3,500 employees.• Represented company at corporately-sponsored events quarterly.

• Spokesperson for philanthropic 5k/10k run benefiting local nonprofit, Uptown Bill's Small Mall.• Worked with campus administration and leadership to develop race.• Created marketing materials, including press releases, race t-shirts, posters and displays to encourage student race participation.

• Served as a source of information for university activities, events and policies, and assisted with roommate conflicts, homesickness and academic concerns.• Managed, planned and implemented multiple campus-wide events, including a capture the flag event and ski trip.• Built strong relationships with campus administration, and gained experience with issues management while enforcing building policy and maintaining a safe environment for residents in four residence halls on the east side of campus.

• Served as spokesperson for annual music festival to local media.• Devised music festival with campus administration and leadership.• Created promotional materials, including press releases, posters and displays to encourage participation.

• Wrote internal communications for weekly newsletters and the script for the company’s intern video.• Planned and implemented simultaneous fitness center grand reopening ceremonies in multiple offices.• Volunteered with philanthropic organizations: KinderReady and Operation Fresh Start.

• Conducted at least three on-camera interviews weekly.• Filmed, edited and wrote news segments using Final Cut Pro.• Operated cameras, audio, computer graphics and tapes during filming of newscasts.

Virginia Beach, Virginia

• Informed more than 1,000 beach patrons of current ocean conditions daily.• Maintained a safe environment for beach patrons.• Built strong relationships with Virginia Beach boardwalk businesses.