Dynamic B2B Marketing, Operations and Communications leader with over 20 years of experience across multiple industries, designing digital and print marketing campaigns, integrating Sales and Marketing efforts to amplify brands and enhance lead generation and promote growth.Marketing Strategist | Brand StewardEmail: jrobynorm@gmail.comSenior Director excelling in transforming and executing corporate Marketing strategies utilizing the right elements, platforms, people, and inspiration. Expertise in integrating sales and marketing efforts to amplify branding efforts, boosting lead generation and promoting growth.Expert Marketing and Operations leader and highly skilled communicator specializing in imaginative digital and print campaigns, engaging content generation, innovative event and booth design, and inspired website and SEO management. Strength in written and verbal communication, and project management as well as the ability to connect people and ideas across all facets of a B2B Marketing plan.CORE COMPETENCIES• B2B Marketing Strategy• Sales & Marketing Integration• Branding Stewardship• Digital and Print Marketing• Website Management & SEO• Content Generation & Thought-Leadership Promotion• Creative Marketing Campaigns• Budget Creation & Management• Event Management• Lead Generation• Social Media • Internal & External Communication• Process Development & Improvement• Product Integration• Project Management• CRM Improvement• Vendor EngagementACCOMPLISHMENTSPioneered fresh brand positioning, messaging and image for 25-year-old company and spearheaded multi-channel marketing strategy through website redesign, content generation, drip marketing campaigns, social media, print collateral, CRM development and integration, and event management. Breathed new life into established brand, improved SEO, enhanced lead generation, drove client retention, and championed thought leadership. Increased inbound web leads 61% in one-year period and achieved position 0 for competitive keyword.Currently, I am driving integration of new products and services company-wide through process improvement and operational efficiencies, enterprise technology solutions, marketing and sales strategies, and cross-departmental coordination.Contact me at jrobynorm@gmail.com or 703-498-6392 for Marketing Leadership opportunities.