Own online boutique

Created marketing plan, managed execution and implementation of strategiesTargeted the worlds most affluent individuals and corporationsSinglehandedly built book of business that includes artist and touring managers in the entertainment industrySecured partnership with the Cosmopolitan Hotel as sole private aircraft provider from LAX to LASTargeted niche Korean and Chinese vacationing gambling marketAssisted in opening second office in South Korea

Create a detailed marketing plan that targeted mainstream and niche markets; implementing out of the box ideas that minimized expenditures and maximized exposureHire, train and staff an extremely capable marketing department Created new sources of revenue for the company by updating antiquated systems, generating strategic alliances and remodeling the website to be more user friendly.Restructured entire website, aided in acquisition of relevant content and marketed such content to targeted marketsCreated, Managed, and eventually outsourced all aspects of SEO, SEM, Google Adwords, and PPC.Created a social media mix, managed it, and reported all outcomesCreate and oversee all aspects of event marketing nationally and internationallyCreated and implemented marketing mix (both traditional and non-traditional) Create and execute annual PR plans, with a focus on traditional, viral, and influencer PR. New Product Launches: Champion positioning, competitive analysis, projections, marketingPlans, and development of supporting collateral and website content/functionality for new product launches. Generate and report in timely matter ROI for every marketing endeavorsResponsible for the growth of company; by increasing subscriber number and generation of advertising revenue

Responsible for regional awareness of brand through specific platform activation: Online, PR, Collegiate Activation, Event Execution, Consumer Collecting, Athletic BrandingResponsible for planning, staffing and executing 5-10 events per monthManaged brand image of 2,000 existing accountsEstablish, maintain and develop relationships within chain account supervisors and management, and implemented marketing programs that positively increase brand awareness and salesHire, train, manage and consistently staff Brand Ambassadors for Los Angeles, Inland Empire and Orange County (25-40 employees)Develop and maintain relationships with media contacts to ensure continuous organic mentions on various platforms. (US Weekly, LA Weekly, OC Weekly, Verizon Fios, numerous radio stations)Develop relationships with national key accounts to ensure activation in specific ongoing eventssolidified national event activations with Oakley Golf, Volleyball tournaments, Future Sounds, Emmy’s, Elton John’s Oscars party as well as Back Stage Artist lounges in entertainment industry

October 2008-May 2010Sold commercial television time on 80+ major cable networks to local, regional and national businesses; as well as advertising agenciesProvide agencies and marketers with innovative advertising solutions designed to meet the needs of their targeted audiencesAct as a liaison between Via Media, Verizon FiOS, Clients and various production companies

Manage, schedule and execute events and on-premise activitiesRecruit, train, and manage Field AmbassadorsDevelop and implement training programsImplement procedures and ensure staff and program complianceServe as a liaison between field staff, headquarter office and clients

Responsible for managing/executing sales and marketing programs in conjunction with distributors in Southern CaliforniaTrain, motivate and develop distributor’s sales teams to achieve volume targets.Responsible for the sales and proper merchandising of several hundred accounts.Responsible for implementing approved programming with key on and off-premise accounts within several different cities.Interview, hire and train promotional marketing team.Organize, staff, and manage promotional events that target a predetermined demographic.

Liaison between builder and subcontractors, ensuring the timely construction and closing of each houseClosing Coordinator, ensuring all construction deadlines are met for timely delivery of each homeLiaison between home owners, subcontractors, closing attorneys and mortgage companiesWork with the marketing department to develop products and inventory homes that appeal to the targeted market. Establish standard and optional features for each project. Evaluate existing plans as necessary, adjusting to the target market.Manage relationship between builder and city officials; Ensuring City officials have all relevant documents and information for permitting and inspections processes.Conduct market research to define market segments and identify potential buyers’ needs and desires. Monitor industry trends and competitors’ activities in current and future market(s).Oversee Realtor and customer incentive and referral programs.Manage processing of all customer mortgage applications and purchase agreements.