Jessy Jamison Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

- Lead local media planning and strategy for Inspire Company Restaurants across the portfolio- Mobilized and managing local AOR transition- Partnering to lead in-housing of local biddable media team

Los Angeles, California, United States

Los Angeles, California, United States

Greater Atlanta Area

The Home Depot is the largest home improvement retailer in the United States with over $110B in 2019 revenues.Learn more about our products at: www.homedepot.comAs Manager of Paid Media, I plan and execute all aspects of traditional and digital advertisements, integrated communications and multi-channel marketing campaigns for the Hardlines business unit; providing leadership and strategic direction to shape, inform and influence corporate omni-channel strategy across platforms. I work within a cross-functional team of 15; partnering with key stakeholders to align audience needs and communication goals with business strategy and brand values, and overseeing the creation and execution of omni-channel media plans within an optimized marketing mix.I am accountable for managing and administering an omni-channel budget totaling $60M; analyzing evolving industry trends, channel results and business environment to refine strategies, develop channel recommendations, identify opportunities and formulate strategic action plans.Among my accomplishments, I have:➥ Consistently optimized the allocation of resources, channel mix and go-to-market strategies to maximize ROI within established budgetary constraints.➥ Maintained and nurtured robust, collaborative relationships with agency partners and key media vendors to ensure consistency, synergy and alignment of creative vision and strategy.➥ Won 10 peer-nominated Homer Awards in recognition for outstanding contributions to campaign success.➥ Planned and developed compelling media pitch decks aligned with the corporate business plan to secure additional investments.

Greater Atlanta Area

Reporting to the Associate Media Director, I led local and emerging traditional/digital media planning, execution and stewardship for the Lexus Dealers Association across 9 markets in the Southeast. I was accountable for bringing the media strategy to life, aligning media plans across channels and platforms, synthesizing research and integrating data into established media plans, building strategic relationships with key stakeholders, and mentoring junior media staff members.I planned, executed and measured media campaigns within the LDA portfolio with combined budgets in excess of $50M. I also partnered with the planning team to develop strategic media recommendations for 29+ Omni-channel marketing plans with a combined budget of over $100M.Here are some of the ways I’ve made positive contributions to business growth:➥ Served as Digital Lead for the Atlanta Team One office; driving cross-office collaborations to create trend-setting digital initiatives, maintaining a fluid flow of communications up, down and across the media organization, and providing a continuous stream of education, information and feedback to creative peers, project managers and key stakeholders. ➥ Led quarterly client presentations to present and review media plans, strategy and performance; serving as subject matter expert to field client questions.➥ Conducted comprehensive research to extract the data-backed insights that guide and inform media strategy. ➥ Oversaw a broad portfolio of mediums and platforms, including: spot TV, spot radio, print, OOH, digital, OTT video, programmatic digital, and satellite radio, among others.

Greater Atlanta Area

As Sr. Media Planner, I was tasked with developing strategic Omni-channel media campaigns; working collaboratively to identify clients’ business requirements and translate them into performance metrics that drive marketing strategy and sustain strong bottom-line growth.Among my accomplishments, I have:➥ Developed strategic media plans for Ford Dealer Associations across 12 markets and Regional Lincoln clients across 9 markets throughout the Southeast region, with budgets totaling $50M+.➥ Analyzed, interpreted, and presented key data to define, execute, and evolve campaign strategies; ensuring campaigns are delivering against KPIs and proactively managing campaign performance across the digital media portfolio. ➥ Identified target audiences, analyzing characteristics, behaviors and media habits to incorporate into existing media plans.➥ Drove media evaluations and POVs for potential sponsorships, including: MLB, NFL and NCCA teams.➥ Led strategic media plans, recaps and recommendations during key monthly client meetings.➥ Conducted detail-driven market research to align communications strategy with client needs and their audience’s pain points.

Orlando, Florida Area

Assisted account services in the management of creative projects with a focus on digital media.Conducted pertinent market research, assisted with SEO initiatives, analyzed success of current campaigns by comparing web visits, attended internal and client meetings, uploaded and organized hundreds of images and copy to websites under development, and drafted copy for over a hundred unique SKUs to be uploaded to developmental websites.

Responsible for children ages 7-17, supervised lunch and other recreation activities during the day, greeted and provided excellent customer service for guests of the resort.Performed in over 90 shows, rigged equipment, and operated the sound system.

Masters Of Science, Integrated Marketing Communications

GPA: 3.975, Summa Cum Laude Coursework: Project Management, Account Planning, Computers in Communication Research,Statistic Methods.

Bachelors, Marketing, Management, Minor In Communications

Activities and Societies: American Marketing Association FSU Student Chapter [President (2007-2008) Vice President (2006-2007)], FSU.