Tent Peak Capital Ltd. focuses on providing primarily short-term and holiday lettings through key management partners, landlords and investors in the city of London.

Definition, monitoring and control of assigned markets, under the International Trade Policy of the Company.Identify and coordinate business opportunities and perform the negotiation of trade conditions based on the guidelines set by the International Business Management.Distributor Management by generating exceptional business relationships, driving brand focus, managing brand performance and deliver a top of its class customer service.Ensure high post-sales satisfaction by facilitating positive, long-term relationships and high potential for repeat business with customers.Portfolio and SKU development by launching new SKUs to satisfy trends and consumers needs in key markets.Pricing Management: Negotiate and supervise the implementation and execution of the local pricing strategy, negotiating sales and logistic conditions to maintain a sustainable and profitable business.P&L Management: Drive product mix profitability; grow brand value, central investment management, local marketing investments, POS management, selling costs, and overheads to deliver the annual profit plan. Monitor the correct implementation of the brand plan designed by the International Marketing Team as well as an outstanding Route to Market.Continuous analysis of market trends and the current needs of the assigned strategic markets, identifying opportunities and moving paths for improvement (logistics, product trading policies ...) to optimize the effectiveness of commercial actions.

The Brand Brothers is a marketing Hub located in MadridThe Brand Brothers delivers successful Experiencial Marketing creations .

Direct management of Brugal - Cutty Sark PR & Digital Platforms. Definition of Marketing Brands strategy.Brand planning: development of the Digital & PR plan.Management and supervision of suppliers, including ATL, BTL, PR and events & exhibitions agencies.Management of Events & sponsoring activities.Creation and development of a comprehensive social media plan tailored for Brugal - Cutty Sark.Brand performance: monitoring and adjusting brand KPIs.

Direct management of Cutty Sark PR & Digital Platforms.Brand planning: development of the Digital & PR plan.Management and supervision of suppliers, including ATL, BTL, PR and events & exhibitions agencies.Management of Events & sponsoring activities.Creation and development of a comprehensive social media plan tailored for Cutty Sark.Brand performance: monitoring and adjusting brand KPIs.Key AchievementsCutty Sark outperforms whisky market consistently from long term to short term in both channels.

Direct management of The Glenrothes brand as outlined in the Business Plan Brand P&L controlBrand planning: development of the brand plan and brand reviews.Management and supervision of suppliers, including ATL, BTL, PR and events & exhibitions agencies.Creation and development of a comprehensive social media plan tailored for The Glenrothes.Brand performance: monitoring and adjusting brand KPIsDevelopment of promotional activities for the premium brands in On-Off trade. Direct reports: 1 brand ambassador + 1 regional ambassador + 2 mixologists.Key achievements:Year on year SOM growth in key channels (ON and HORE). Growth of weighted distribution against category performance.Positioned The Glenrothes as a desirable brand within the trade.Development and management of multi-brand activities- Scotland Premium Malts.Key team player responsible for the successful implementation of the international PR communication strategy, directly responsible for generating extreme Brand Buzz.

Brand consultant developing marketing plans & PR strategies for newly launched & leading brands.Project P&L control.Improved brand portfolio achieving outstanding results (increased SOM, year on year sales and revenue margins growth).Developed and commercialized big events sponsored by key players in the wine & spirits industry.Brands PR and marketing strategy including product launches, BTL implementation.Direct reports: 1 assistant + 3 spirits educators on tour across Spain developing several brands.

Managed accounts for big players in the wine industry, implementing their marketing mix through our product portfolio. Responsible for nine different territories. Negotiated, created and submitted media (advertising/PR) and sponsorship proposals.Managed sponsorship on behalf of different projects and organisations of the IWC 2005.Designed, organised, promoted and delivered target events for trade and consumer.

Handled logistics for various promotional campaigns (Supplying and arranging events and parties at local level)Hosted tours for the firm’s foreign executives at different company sponsored eventsMonitored and reported to the Assistant Brand Managers on the results of different promotions and events.