A passion project turned into a greeting card business.

Promoted to manager, lead an excellent team of product designers for ServiceNow's digital experiences and web properties, including servicenow.com. Direct design thinking for the UX design team and facilitate cross-team workshops. Provide UX design direction that balances the requirements and feedback of users, stakeholders, and executives. Partner with leads for UX, content strategy, research, SEO, and analytics to continually optimize and evolve the design and template system of servicenow.com. Managed roadmap and priorities in a fast-paced agile process and delivered high-quality work under tight deadlines.

Hired as a hybrid of UX and visual design to deliver world-class user-centric design. Played a crucial role in creative brainstorming on a wide range of digital experiences, such as the rebrand/redesign of servicenow.com. Contributed to and helped develop a best-in-class design system with over 20 modules that served as the building blocks for the Adobe Experience Manager (AEM) content management system. The redesigned site contributed to $150M in pipeline revenue and increased click-through rates by 120%.All designs were data-driven. Working closely with research teams, I had access to qualitative and quantitative research to validate design concepts. The design concepts produced put our visitor's goals and digital experience quality above business goals. On several occasions, I pitched and sold my vision and creative solutions by sharing my work and presenting cross-functionally while being able to articulate the design rationale precisely.

Had three primary roles. One, collaborating with copywriters, UX designers, publishers, strategists, and business units to migrate legacy web content to HPE.com through Adobe Experience Manager (AEM). Two, manage the web design system for HPE.com that includes our web style/pattern library, in addition to our module/component guidelines. Three, shape strategies and design that forward the brand and create a compelling customer experience.Day to day, prioritize work and resources based on short and long-term needs. I work with external vendors to provide creative direction and timely/helpful feedback to improve processes. Mentor junior and senior creative staff through critique of their work to maintain quality and consistency. Keep up with industry trends and identify industry innovations. Help establish and contribute to the continual improvement of our UX design and development process.

Lead designer for the homepage experience of HP.com. I art directed web marketing display advertising to engage users and visually clarify product solutions. • Design direction was distributed to 79 countries and in 43 languages—weekly. • Collaborated in production flow between business units, producers, copywriters and publishers under weekly deadline pressure. • Over 350 marketing campaigns produced.

Contributed to the roll out of the new eBay logo and brand guidelines to maintain design consistency across all marketing channels. The eBay brand update affected typography, color theory, layout, image selection, style, and copy for all Relationship Marketing campaigns. Collaborated with business units, project managers and copywriters to interpret creative briefs into marketing campaigns that enhance the user experience and successfully exceeded business goals. Was a primary production designer for the $100M+ eBay Daily Deals business unit, creating high profile homepage banners, affiliate banners, display banners, mobile banners, landing page graphics and social media assets. Designed direct response emails targeted at over 3 million eBay Daily Deals subscribers.• Successfully designed over 200 campaigns from concept to completion under tight deadlines while prioritizing simultaneous request.• Created design templates to decrease production time on marketing campaigns.• Used analytical data to set best practices for affiliate/display banner ads for eBay Deals which helped to increase conversion rates and click through rates.• Contributing team member of the 2012 Black Friday Campaign “eBay Deal Frenzy” which set a company record of $4 million in 4 days.• Tested new initiatives to convert static HTML emails to responsive emails for optimized viewing on mobile, tablet and desktop screens.

Managed the design production workflow for weekly email campaigns of the flagship brand Discount School Supply® with over 200K subscribers. Conceptualized and designed web banners for several advertising networks (Acerno, Google Re-marketing, Affiliates). Maintained brand consistency across all web communication platforms and extended visual language into digital media and social media sites (Apple iPad, mobile, Facebook, YouTube etc.). Collaborated with stakeholders in the web development team, web marketing team and third party agencies to work on new initiatives, such as, mobile applications and to enhance website user experience. Worked in a high stress environment with weekly deadlines while multitasking long–term projects with last minute task. I always listened and accommodated constructive criticism while maintaining enthusiasm, respect to my work and a good sense of humor.• Successfully designed over 100 campaigns that included email design, landing page banners, homepage banners, affiliate banners, social media assets and display advertising.• Overcame a learning curve while designing two hybrid mobile apps for iPhone and iPad.

As a graphic designer I created page layouts and designed covers for seven national catalogs under extreme deadline pressure. Designed marketing collateral, print ads and direct mail in collaboration with the brand marketing team. Illustrated package designs for several proprietary products in collaboration with the merchandising team. Responsible for pre-press and delivering print ready artwork to print vendors, I communicated with merchandisers, editors, photographers and graphic designers to execute projects. • Designed over 70 campaigns including marketing collateral, print ads, trade show material and direct mail.• Designed over eleven early education products with the product development team earning over $230,000 in revenue.• Produced a high volume of page layouts increasing productivity and efficiency.

Wrote proposals, pitched and presented concepts and managed projects from conceptualization to implementation while working in budget and timeline restraints. Conceptualize, plan, develop, and execute the print, web and multimedia materials of client’s. Consulted with clients on communications needs and coordinated with related agencies for printing and/or web hosting.• Over 30+ clients.• Created over 15+ corporate identities.• Notable clients: Fresh Express, Monterey Tequila & Mezcal Expo, and www.AB540.com.• Used SEO strategies to make Monterey Tequila & Mezcal Expo and www.AB540.com top ranking websites.

Worked closely with the university's communications department and specifically with the universities art director to create logo’s, brochures, websites, direct mail and more while following the universities style guides. Managed all of all the university’s outreach programs communication work. Under the supervision of a project manager, I lead a small team of creatives to develop innovative ways to recruit and market for the CSU Monterey Bay, Outreach Programs.• Part of the revitalization of the universities style guide where I was part of the team who helped choose the official colors for the university and helped set up the university’s official style guide as it exist today.• Due to my extensive experience with outreach, I was asked by the California State Chancellor's Office to create a print campaign for the statewide initiative called Early Assessment Program.