Being a Manager in Business Intelligence & a Sr. Business Analyst, my underling focus revolves around the sociotechnical approach to people and technology. Recognizing the interaction between people and the systems they use gives a more holistic approach to driving change. In today's environment, the ability to surface and analyze data is pivotal to making informed business decisions. Understanding the context behind that data is just as important. Business Intelligence requires skilled analysts to cover a broad spectrum of technologies and methodologies; learn the sociotechnical processes, become the subject matter experts, and continually motivate a workforce. This level of engagement is what separates companies that implement changes rather than deploying a system.