Professional Graphic Designer and Marketing Specialist with 24 years of industry experience. Highly adept in engaging consumers and B2B relationships, creating successful campaigns, overseeing vendors, crafting strategic content, and taking ownership of professional events.With expertise in visual communication, creative layout design, social media management, and content creation, I possess a strong attention to detail. I am dedicated to enhancing customer engagement and brand awareness through strategic, creative designs and in-depth analytics. I take great pride in delivering exceptional results from the initial concept to the final execution.When I am not at my computer designing or drawing, you will find me outside in my garden, crafting with my family or remodeling our home. Graphic Designer | Marketing Specialisterica@jetafam.comCORE COMPETENCIES:• Creative design• Direct mail marketing• Creative social media design• Strategic marketing planning/analyzing/reporting• Managing multiple endeavors simultaneously• Maintaining strong relationships• Event coordination/planningACCOMPLISHMENTS:• Developed compelling B2B email marketing campaigns to efficiently drive website traffic and enhance retention, resulting in a 32% open rate.• Raised social media lead generation by 28% through strategic planning, content strategy, and execution of posts across Facebook, X, and LinkedIn.• Boosted agent recruitment by 80% through integrated recruitment campaigns utilizing social media, email, direct mail, streaming services, and conventions.• Coordinated corporate events by organizing venues, entertainment, presentations, catering, marketing materials, swag design, and staffing, ensuring a memorable experience for attending professionalsContact me at Erica@jetafam.com for any graphic design and marketing opportunities.
