Jacob Foldberg Email & Phone Number

Høje-Tåstrup, Hovedstaden, Danmark

København Og Omegn

My primary responsibility as a 'Line of Business' contact between MediaCom Group and the programmatic & native team is to ensure the development of the agency's clients' business through insightful strategic digital marketing consulting.

Københavnsområdet, Danmark

As a Senior Programmatic Specialist, I am responsible for creating and executing marketing campaigns for some of the agency's largest clients within the car industry and kitchen & home appliances. I work across multiple DSP's (primarily AppNexus & DV360) to optimize the impact of the clients media buying. My main job is to convey and develop our programmatic offering to our mSix agency. In addition, I have the daily responsibility: - Setting up campaigns & optimization- Developing campaign strategies - Validating tracking- Data collection- Develop business and programmatic cases- Consult client and develop the programmatic offering- Analysis and reporting

Københavnsområdet, Danmark

As Programmatic Lead, I am responsible for creating and executing marketing campaigns for a broad portfolio of clients by viewing programmatic as a strategic discipline in the overall media mix. My main task is to convey and develop our programmatic offer to our clients.- Audience planning and buying in Google Marketing Platform and Business Manager- Programmatic / Social media / Paid Search campaign setup, optimization, and evaluation- Develop new programmatic mobile, video and native strategies and products- Advise customers about the latest technology options within programmatic and develop successful migration into the Google Marketing Platform

My work consisted of the management and strategic planning of the programmatic buying of digital advertising across websites for a diverse portfolio of clients. - Audience planning and buying by utilizing a DMP- Programmatic campaign management and optimization- Development of digital strategies and roadmaps for clients- Management of different DSP's (DBM, Adform, Rocketful, AppNexus)

Københavnsområdet, Danmark

My primary work consisted of managing a diverse portfolio of clients within the following industries: Travel, Retail, Insurance, Automotive and Telecom. This involved the management of the programmatic buying of digital advertising across websites and social media platforms.- Audience planning and buying- Campaign management- Programmatic / social media campaign setup, optimization and evaluation- Preparation of client presentations and reports- Analyze user data and optimization of segments within a Data management platform- Management of tracking on websites and ads- Managing budgets and billingExperienced in: DBM, DCM, Adform, MediaMath, Google Analytics 360, Strossle, Business Manager.

Københavnsområdet, Danmark

Pro bono work.The student association of the Danish Marketing Association is the largest network for students within marketing, communication and advertising in Denmark. As the Chairman my primary job is to ensure the development of the association and provide value and relevance for its members.My daily tasks and responsibilities include:- Coordinating projects and events - Facilitating board meetings and strategic initiatives- Acting as a sounding board for the board members- Promoting the association- Recrutting new boardmembers- Strategic Management

Københavnsområdet, Danmark

Pro bono work.Primary tasks:- Planning and executing relevant events for student members - Writing texts and promoting events and other initiatives- Management social media and communication- Various administrative tasks- Handle all cooperation and communication with strategic partners, such as CA A-kasse and Kom. & Sprog- Budget managementAmong others, I have been responsible for the biggest event 'Digital Marketing 2015' and 'Content & Video Marketing 2016' with over 100 participant.

J/P Politikens Hus

Danish Publisher Network is a digital advertising network. DUN handles the programmatic sale of digital advertising space across 12 well-known Danish media brands that provide access to more than 3.3 million users.My main task was to support back office and assist media partners with regular reports and analyzes from various technological platforms. This have given me a comprehensive understanding of programmatic and how digital platforms can be used to optimize the digital trade of display advertising.I was also responsible at analyzing user data and behaviour in the 'Data Management Platform' and building target groups. This has given me a deep insight in how big data can be used as a strategic tool for companies digital advertising campaigns. Responsibilities:- Management of marketing and communication - newsletter, webpage, PR, visual layout, LinkedIn- Analyze the media buying from various buyers on a SSP - Rubicon, Ooyala- Creation and optimization of segments in a DMP - KRUX - keywords and user behavior- Creating and optimizing orders in DSP (Rubicon Project, Adform) - Support sales team with regular analysis and reports - Develop content about products and mediapartners- Monitoring traffic from mediapartners - Social media management - LinkedIn

Kristen Bernikows Gade - Kbh K

Primary task:3 month internship period as part of my education. My main job was to assist with the marketing and communication to increase the number of readers through the use of IT tools and digital platforms.Achievements: This resulted in an increase in web traffic and the number of users by 43.92%.Responsibilities: - Market analysis- Project management- User survey management- Marketing and event management- Digital marketing management (Social media strategy, SMO, Google Analytics, newsletter)- Handling of media cooperation agreements- News coverage of events & workshops- Development of viral marketing and branding- Develop written articles and news for the website

Københavnsområdet, Danmark

Primary task:4 month internship period as part of my education. My main responsibility was to assist with the marketing of the film festival and increase the number of visitors through the organization of events, sales and marketing work and setting up media cooperation.Achievements: I managed to combine my theoretical knowledge with marketing and sales initiatives to increase revenues by 6%.Responsibilities: - Digital marketing managment (Google Analytics and Adwords, Facebook Ads)- Management of main sponsors- Sales of adverts- Direct mail- Marketing and communication management- Assist with the overall marketing planning - Organization of events and sampling activities- User survey management- Setting up out-door marketing- Project management (sales initiatives target the right employee associations in larger coperations)

Msc. Economics And Business Administration, International Business And Marketing, 10

The focus area of the profile is International Business Marketing with a distinct focus on the external stakeholders of the firm.

Bachelor Of Science (Bsc), Supplementary Courses

Applied Statistics: - Develop competencies within financial econometrics - being able to cope with various financial business challenges.

Bachelor Degree In International Sales And Marketing, 10

Activities and Societies: Elective courses: International Business StudiesThe programme emphasises on business to business sales.

Ap Degree In Marketing Management, Speciale: Economics And Statistics

The AP degree in Marketing Management is a business academy programme requiring two years of full-time study. The education has been.

Gymnasiel Uddannelse, Sproglig Linje