Jessica Federman, Ms Odl, Acc Email & Phone Number

United States

== Amplifying Brand Visibility & Fostering Community Connections ==I elevate the voice of a multicultural sports brand through strategic communications and media outreach, securing coverage in outlets like Yahoo! Finance, Business Insider, and the Associated Press. My role involves building partnerships with community organizations and government agencies to promote inclusive messaging and engagement. I lead a globally distributed team, ensuring our brand’s identity is consistent across all platforms.I prioritize stakeholder engagement to raise awareness of our brand and connect with diverse communities, forging impactful partnerships. Before the store's grand opening, I crafted a communications plan that resulted in over 500 media placements, sharing our unique story. Implementing Key Performance Indicators (KPIs) helps us monitor and adapt our engagement strategies effectively. I collaborate with government entities and local organizations to promote cricket across social and cultural boundaries, ensuring our messaging underscores our commitment to inclusivity and community support.Key Contributions:- Develop targeted communications strategies for visibility.- Forge partnerships with community organizations for engagement.- Manage a global team for consistent branding.- Enhance awareness through stakeholder engagement.- Craft impactful communications plans.- Implement KPIs for monitoring strategies.- Collaborate with local entities to promote our mission.- Maintain consistent messaging across all channels.

West Orange, New Jersey, Us

== Driving DEI, Health Equity, and Community Engagement ==In my role, I made complex topics like diversity, equity, and inclusion (DEI), social impact, and health equity actionable through campaigns that fostered community engagement and influenced policy change. I led visual accessibility initiatives across 13 hospitals, enhancing experiences for low- and no-vision patients.I collaborated with corporate DEI teams and partners like the Human Rights Campaign Foundation to promote inclusion, helping 11 hospitals earn the “LGBTQ+ Healthcare Equality Leader” designation.I developed storytelling strategies for DEI and social impact, transforming social determinants of health into compelling narratives. Managing internal communications, I ensured our leadership's vision was reflected across all channels.I organized DEI-focused events, leveraging media to elevate our image and foster partnerships. My efforts supported community projects like establishing gardens and food distribution events, enabling us to meet key milestones ahead of schedule. I created engaging video content that showcased our commitment to advancing health equity.Key Contributions:- Spearheaded impactful communication campaigns for DEI and social impact.- Redesigned the DEI section of the health system’s website for accessibility.- Cultivated executive leadership brands through strategic communication.- Collaborated with the CDC on messaging frameworks for community wellness.- Leveraged data analytics for continuous improvement in communication strategies.- Produced multimedia campaigns focused on health equity and social justice.- Planned community-focused events to foster local engagement.- Managed cross-functional teams for timely deliverables.- Led crisis communications during a nurses' strike, preserving stakeholder trust.- Achieved an 82% increase in intranet usage for DEI content.

West Orange, New Jersey, Us

== Transforming Healthcare Through Equity and Inclusion ==In this role, I led a cultural transformation initiative to dismantle systemic oppression and foster equity within our healthcare organization, impacting 38,000 employees across 13 acute care sites and 400+ physician offices. My stakeholder engagement strategies addressed critical health disparities, including maternal health and heart disease, while tackling social determinants like food insecurity and access to healthcare.Together with my team, I implemented anti-oppressive practices in patient care and community outreach, cultivating an inclusive environment. Mentoring team members was a highlight, as I promoted collaboration and empowered leaders and employees to tackle systemic disparities.We observed improved health outcomes and greater workplace equity through policies that addressed marginalized communities' needs. Our initiatives educated employees about systemic barriers, achieving an impressive 86% engagement rate in the first year, with learning offered in multiple languages.By fostering inclusivity, my team drove a 500% increase in leadership diversity through collaborative efforts and accountability policies.Key Contributions:- Led a comprehensive initiative to dismantle systemic oppression, enhancing equity across care levels.- Developed strategies to address health disparities and social determinants.- Implemented anti-oppressive practices in patient care and outreach.- Mentored team members to promote accountability and collaboration.- Enhanced productivity for a remote team using digital tools.- Achieved improved health outcomes and workplace equity.- Educated employees on systemic barriers, increasing engagement.- Drove a 500% increase in leadership diversity aligned with community health goals.

New York, Us

== Driving Impact through Leadership, Strategy, and Growth ==In my role, I led global teams to implement innovative ideas. I managed initiatives, achieved key objectives, and assessed organizational growth while fostering collaboration that aligned individual efforts with overarching goals. Partnering with senior leaders, I developed communication and engagement strategies that inspired meaningful change.I designed learning experiences that empowered individuals to think differently and take action. By creating supportive environments, I motivated team members to pursue growth. I developed internal branding strategies that connected employees with the organization's mission while nurturing talent and team development.Key Contributions:- Global Leadership- Strategic Communication- Empowerment and Development- Cross-Functional Collaboration- Performance Metrics Implementation- Feedback Mechanisms

West Orange, New Jersey, Us

== Bridging Health Equity and Community Engagement ==In this role, I operated at the intersection of communication, community, and health equity. Collaborating with internal teams, local governments, nonprofits, and community groups, I developed strategies to tackle health disparities and promote overall well-being. Building authentic connections was central to my work, so I prioritized partnerships with diverse media outlets to enhance engagement through meaningful storytelling. During the COVID-19 pandemic, I led crisis communications, ensuring transparent messaging that fortified public trust.I launched communication and outreach campaigns to address health disparities identified through the Community Health Needs Assessment (CHNA). I focused on donor stewardship through well-crafted communications and launched fundraising campaigns aligned with health equity goals. I established and co-chaired the employee DEI committee, fostering an inclusive environment by driving initiatives that promote diversity, equity, and inclusion across the organization. I managed press relations, creating press releases and media kits while expanding media partnerships. Collaboration with internal teams and community organizations ensured our communications were accessible and inclusive. I guided communication specialists in developing multimedia content and designed performance metrics to elevate the impact of our initiatives.Key Contributions:- Impactful Campaigns- Authentic Storytelling- Crisis Leadership- Donor Stewardship- Employee DEI Committee Leadership- Press Relations Management- Inclusive Communications- Multimedia Content Development- Performance Metrics Design- Stakeholder Engagement- Training and Education

== Helping Mission-Driven Organizations Thrive ==I founded a consultancy dedicated to supporting nonprofits and small businesses in aligning their communications with their core missions. For me, this work goes beyond just crafting strategies; it’s about building capacity, helping organizations authentically share their stories, and fostering genuine connections within their communities.Throughout this journey, I mentored contractors and clients, empowering them to think outside the box and implement innovative strategies that enhance engagement and expand their brands. Witnessing these organizations flourish and create meaningful change through purposeful communication has been incredibly fulfilling.Key Contributions: - Established the Consultancy- Empowered Through Mentorship- Enhanced Community Engagement- Driven by Impact

Newtown, Pa, Us

== Empowering Students Through Engaging Social Media Marketing Education ==I developed an accredited online course in Social Media Marketing designed to be engaging, practical, and inclusive. Teaching through a Learning Management System (LMS), I ensured the course combined storytelling, experiential learning, and real-world application. I actively listened to student feedback and reviewed assessment results to tweak and improve the course, ensuring it met their needs and learning goals.Key Contributions:- Built the Curriculum- Focused on Inclusion- Made it Hands-On- Improved Through Feedback

Master Of Science - Ms, Organizational Development & Leadership

Bachelor Of Arts - Ba, Communications

Certificate, Diversity, Equity & Inclusion In The Workplace

Mini-Mba, Digital Marketing

Certificate, Complete Content Marketing