Director Of Brand Management
Current• Plan, implement, and track sales and marketing strategies to promote pet apparel products.• Build and manage a digital and social media content generation workflow. Oversee in-house and contract content creators, and grew social media network to 2.2K followers. Monitor digital KPIs to optimize content.• Collaborate with marketing colleagues to amplify reach and impact of content across social media and digital platforms.• Determine and monitor budget, spearhead market research, and monitor analytics. • Develop, implement, and optimize pricing structure to balance customer preferences with company growth goals.• Worked with partner labs to formulate and create seven pet CBD products to move through regulatory review process.• Created launch and growth strategies for CBD division. Managed audience development, marketing, and public relations strategy.