• Plan, implement, and track sales and marketing strategies to promote pet apparel products.• Build and manage a digital and social media content generation workflow. Oversee in-house and contract content creators, and grew social media network to 2.2K followers. Monitor digital KPIs to optimize content.• Collaborate with marketing colleagues to amplify reach and impact of content across social media and digital platforms.• Determine and monitor budget, spearhead market research, and monitor analytics. • Develop, implement, and optimize pricing structure to balance customer preferences with company growth goals.• Worked with partner labs to formulate and create seven pet CBD products to move through regulatory review process.• Created launch and growth strategies for CBD division. Managed audience development, marketing, and public relations strategy.

• Created a digital platform to connect pet service providers with pet parents. Developed a deep understanding of customer needs, priorities, and pain points to deliver customized service.• Curated and managed a network of 80+ trainers, groomers, and walkers to showcase on PetYen.com. Supported service providers in marketing their services to prospective clients. • Managed social media and SEO activities, including content generation and audience development. Built a social media network of 5.5K followers.• Worked with top New York City pet social media influencers: Mochi And The City, Clyde The Bully, Loubitina The Hugging Dog, Toast, and Mervin The Chihuahua. • Co-sponsored, organized, and participated in New York City events, including Ft. Greene Pup Parade, AMC Pet Run, and NYC Pet Expo.• Prepared and implemented strategic territory growth plans.. Engaged in product training, demonstrations, consumer awareness, and branding.

• Built and grew a full-service dog training and grooming business. Served as head trainer and groomer.• Achieved sales goals and increased revenue and profits through brand strategy, operations management, and organizational leadership development.• Spearheaded all marketing initiatives, including strategy development, asset creation, website management, and social media marketing.• Oversaw business development, utilizing print, digital, and event tactics to increase brand awareness.• Stayed current on industry trends by attending trade shows and marketing expos to view and order inventory.• Managed all aspects of regulatory changes and adjusted business operations accordingly. • Developed and managed budgets and determined pricing strategy. Evaluated costs and revenue to ensure seamless operations.• Successfully led a revenue-generating acquisition.

• Achieved sales goals and service targets by cultivating and securing new customer relationships.• Researched sales opportunities and nurtured leads to increase profits and exceed sales targets.• Monitored customer buying trends, market conditions, and competitor insights to adjust sales strategy.• Developed new business relationships and maintained existing relationships through proactive communication and strategic account management.

• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.• Organized promotional events and interacted with community to increase sales volume.• Developed strategic relationships with key suppliers and clients to foster profitable business initiatives.• Created effective strategies to target new markets after researching and analyzing competitor behavior.