Josh Fleishman Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

MoneyLion is a fintech (NYSE: ML) focused on giving everyone the power to make their best financial decisions. • Launched new positioning of membership program for customers with limited credit historyand cash flow to raise their credit score, decreasing program churn XX%• Simplified onboarding process to improve access to credit monitoring service, enhancingability to cross-sell marketplace products and increasing quarterly enrollment XX%• Created GTM campaigns that exceeded company benchmarks for email open and click-through rates by crafting messaging that prompted clear user action• Developed lifecycle marketing strategy to increase stickiness of credit monitoring product withimproved insights and educational content, growing weekly product usage XX%

New York, Ny, Us

• Analyzed historical win-loss data to uncover patterns in purchasing decisions, generating actionable insights for marketing and sales leaders• Composed sales collateral and webpages highlighting new product positioning targeting specific buyer personas, increasing website traffic 22%• Established competitive intelligence best practices and standardized processes, providing GTM teams with relevant information and increasing battlecard usage 38%

New York, Ny, Us

• Developed go-to-market lifecycle marketing plan encompassing entire customer journey to increase product adoption by current customers and reduce churn• Conducted interviews in collaboration with customer success team to understand product gaps and pain points, providing enhanced insights on voice of customer• Optimized metrics and built dashboards to track usage of key modules, identifying underused features and recommending enhancements for features to increase product adoption

New York, Ny, Us

• Produced go-to-market strategy covering various social media platforms, creating KPIs for growth across channels and projected to grow user engagement and adoption by 25%• Defined features to improve product experience by leading user feedback sessions, refining target customer segments, and designing new product roadmaps projected to limit churn and increase growth

New York, Ny, Us

• Designed and simplified communications plan for employees to better understand value of their equity, increasing employee participation in plan• Modeled new equity plan to more closely align incentives with individual and company performance reducing future annual cash spend• Led cross-functional People and Culture team tasked with enhancing employee experience, launching new Diversity and Inclusion committee focused on changes to recruitment process to increase diversity at all levels in recruitment funnel

New York, Ny, Us

• Managed communication strategy for staff reduction, ensuring employees felt supported and informed, retaining remaining employees despite strong labor market due to transparency in messaging• Revamped onboarding process in collaboration with engineering management team, creating trainings for new hires and ensuring onboarding systems scale as headcount grew• Redesigned recruiting process to increase pipeline and streamline processes, tripling size of organization in 18 months • Implemented and administered equity plan management software, partnering cross-functionally to ensure accurate financial reporting and grant information for employees

Wellesley, Massachusetts, Us

• Analyzed executive pay data for both public and private companies, including Fortune 500 and not-for-profit organizations, to ensure pay alignment with business strategy and company performance and secure shareholder approval• Constructed company peer groups based on industry classification and financial metrics, improving quality of pay and performance analysis

Buffalo, New York, Us

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Business Administration And Management