John Weber Email & Phone Number

Washington, DC, US

• Developed an Opportunity Assessment, PRD and User Stories for a new advertiser product, "Custom Cohorts".
• Reviewed and prioritized user story backlog with engineering leads for sprint planning.
• Automated daily reporting for executive leadership using Google Apps Script and Data Studio.
• Developed software to automate audience pushes to 3rd party platforms to greatly reduce manual efforts and increase audience refresh interval from quarterly to weekly.

Greater New York City Area

• Led the product strategy and development for "Promotion Amplification", a Patent Pending technology designed to ingest and interpret retailer data feeds to automate activation of digital media aligned with in-store.
• Secured executive project approval, authored product spec documents, researched client and user needs to define MVP and phase iteration.
• Authored PRDs and User Stories to review with engineering teams using Agile methodologies to prioritize feature backlogs for development.
• Awarded the 2021 Global Innovation Award for Promotion Amplification’s success.
• Collaborated cross-functionally with Product Marketing, Go to Market, Sales and Legal teams for product commercialization.
• Developed new media planning strategies to simplify media plans, reduce average duration from proposal to campaign launch, and improve accuracy of budget forecasts to reduce under delivery to 1%.

Greater New York City Area

• Conducted extensive data analysis to provide consumer insights and present proof of concepts to clients.
• Responded to technical RFPs and presented custom decks for client meetings.

Greater New York City Area

• Co-founded the NYC Software Engineering team which expanded to 12 engineers over 3 years.
• Responsible for developing, deploying and maintaining both DSP and SSP programmatic RTB integrations in Scala.
• Led programmatic integrations from start to finish which included reviewing specs, defining technical strategy and writing software.
• Developed Supply Path Optimization strategies to effectively monetize inventory by removing duplicate auctions, reducing eCPMs and increasing win rates.
• Reduced AWS server costs by 35% by optimizing outbound bid streams to buy side DSPs. Optimizations increased bid rates and removed redundant requests to increase overall RPM.
• Managed supply side partnerships with leading exchanges and SSPs.

Greater New York City Area

• Increased monthly revenue by 35% across 58 mid-market accounts through performance optimizations and upsells.

Greater New York City Area

• Managed 25% of company revenue across Fortune 500 brands direct and media agency accounts.
• Developed a new Sales tool to identify low performing AdWords keywords in a client's portfolio to shift spend to adMarketplace campaigns.
• Optimized campaigns to improve performance against CPA and CTR goals.

New York, NY

• Automated daily, weekly and monthly risk reports using Microsoft VBA to save hundreds of hours of manual work.