Director Of Communications, Merchant, Blockchain, Cryptocurrency, And Digital Currencies
CurrentIn this role, I led a team of five global communications professionals plus agency colleagues to develop and execute strategic, customer-centric communications plans to enhance the awareness, consideration, and reputation of PayPal's merchant services and products among key audiences. These teams support PayPal’s Large Enterprise & Merchant Platform business unit, SMB and Financial Services business unit, Blockchain, Cryptocurrency and Digital Currency business unit, Office of the Chief Product Officer, and the company’s industry analyst relations program.I work closely with senior executive management, developing executive platform development, securing media and conference speaking sessions, drafting remarks, creating internal communications, social media, and more. Sitting on senior leadership teams, I provide counsel regarding reputational guidance as it pertains to media/public perception and potential regulatory considerations. I also support PayPal's earnings process, helping represent specific business unit's quarterly momentum.Lastly, I have built and supervised a strategic industry analyst relations program to engage analysts for purposes of raising industry perception, message testing and gathering industry insights. This has included monthly briefings with key analysts at IDC and Forrester to increase perception and understanding of PayPal's greater solution set and value to customers.