Gary Wise Email & Phone Number

Canada

Toronto, Ontario, Canada

Selected to the newly created role with the mandate of constructing new engineer training programs and modernizing the work culture to persuade employees back to the office after an extended period away. • Defined and instituted mission, vision, and expectations for the sportsbook and training teams.• Produced, maintained, and disseminated a wide range of training, onboarding, and outreach materials.• Interacted with property managers and external vendors to negotiate lease and… Show more Selected to the newly created role with the mandate of constructing new engineer training programs and modernizing the work culture to persuade employees back to the office after an extended period away. • Defined and instituted mission, vision, and expectations for the sportsbook and training teams.• Produced, maintained, and disseminated a wide range of training, onboarding, and outreach materials.• Interacted with property managers and external vendors to negotiate lease and revamp office layout.• Conceived/rolled out various workplace events to build internal community and strengthen staff loyalty.• Structured and sustained the internal glossary.• Contributed content to the company newsletter when needed.Key Achievements:• Doubled in-office attendance by originating several popular team-building activities including game nights, sporting event outings, mentorship programs, employee carpools, and company-wide contests.• Created the Introduction to Sports Betting module for onboarding and re-training engineers and orchestrated the Sportsbook Akka.net Summit with a prominent tech influencer to instruct engineers on the new platform and tools.• Saved over $100,000 in labour costs and elevated public reputation by instigating a partnership with Petabridge LLC.• Bolstered awareness of benefits by shaping/delivering the Pinnacle Benefits presentation to staff.• Expanded access to professional development tools to staff. • Devised the Pinnacle Library, a central repository of training materials for the engineering team.• Gained employee adoption of trading tools by generating new documentation and training tools along with hands-on instruction. Show less

Boston, Massachusetts, United States

Provided written content for the DraftKings Casino website to advertise new product offerings, educate customers/employees on how to play various casino games and navigate the online portal.• Advised the Marketing Manager on website content strategy and social media marketing tactics.• Ensured compliance with style guides, legal requirements, and SEO standards.• Conceived connective media, image specs and other multi-media content to maximize article reach.• Interacted with… Show more Provided written content for the DraftKings Casino website to advertise new product offerings, educate customers/employees on how to play various casino games and navigate the online portal.• Advised the Marketing Manager on website content strategy and social media marketing tactics.• Ensured compliance with style guides, legal requirements, and SEO standards.• Conceived connective media, image specs and other multi-media content to maximize article reach.• Interacted with dept. leaders to gather information, understand needs and shape content development.Key Achievements:• Defined and instituted the content strategy and production, marketing, and social media procedures that enabled DraftKings Casino to become the highest-grossing gambling website in the US market for seven consecutive months to end tenure.• Supported the development of promotional/educational strategies for the launch of new game, Rocket. Show less

Seattle, Washington, United States

Recruited to write four weekly episodic scripts exceeding 20 pages in length for "WTF: An Almost Real Sports Show," which aired to over 20,000 global viewers per episode on the Crown channel, Amazon’s official Twitch channel.• Participated in brainstorming sessions to outline themes and segments.• Attended tech. meetings to assist development of tools used to enrich audience participation.• Primed talent/special guests for interview segments and assisted with the cast… Show more Recruited to write four weekly episodic scripts exceeding 20 pages in length for "WTF: An Almost Real Sports Show," which aired to over 20,000 global viewers per episode on the Crown channel, Amazon’s official Twitch channel.• Participated in brainstorming sessions to outline themes and segments.• Attended tech. meetings to assist development of tools used to enrich audience participation.• Primed talent/special guests for interview segments and assisted with the cast screening/interviewing.• Tailored/customized scripts to attract target audiences and sustain viewer growth/retention.• Forged marketing materials/social media content to capture new market share and heighten ratings.Recruited to write weekly episodic scripts exceeding 20 pages in length for "WTF: An Almost Real Sports Show," which aired to over 20,000 global viewers per episode on the Crown channel, Amazon’s official Twitch channel. • Participated in brainstorming sessions to outline themes and segments. • Attended tech. meetings to assist development of tools used to enrich audience participation. • Primed talent/special guests for interview segments and assisted with the cast screening/interviewing. • Tailored/customized scripts to attract target audiences and sustain viewer growth/retention. • Forged marketing materials/social media content to capture new market share and heighten ratings. Show less

Toronto, Canada Area

• Oversaw day-to-day communications and administration for leading patent firm that offers a wide range of patent and infringement law professional services to post-secondary institutions and seasoned inventors• Composed and distributed marketing materials to clients to promote company services and drive yearly sales• Reported directly to the Owner and provided subject matter expertise to inform strategic planning and direction• Cultivated relationships with popular media outlets… Show more • Oversaw day-to-day communications and administration for leading patent firm that offers a wide range of patent and infringement law professional services to post-secondary institutions and seasoned inventors• Composed and distributed marketing materials to clients to promote company services and drive yearly sales• Reported directly to the Owner and provided subject matter expertise to inform strategic planning and direction• Cultivated relationships with popular media outlets and implemented the company’s public relations strategy • Monitored and evaluated the firm’s media coverage to ensure key messaging reached desired audiences• Planned and coordinated outreach events and crafted communications plans for Carbon and their influential clients• Serveed as the main point of contact for client campaigns by coordinating activities and overcoming roadblocks• Responded to incoming messages and prepared performance reports, correspondence, and weekly newsletters• Tracked client project progress, recorded billable hours, and maintained and updated invoices for up to 400 active files Key Achievements:✔ Initiated a new outreach program to raise awareness of the company’s corporate social responsibility activities✔ Played a key role in fostering a new corporate culture by co-creating the company’s overall Mission and Vision ✔ Streamlined internal communications and collaboration by introducing Slack and training staff on the new system✔ Designed and instituted standardized guidelines for the filing system to enhance data tracking and management✔ Revamped the invoicing system to simplify the process and minimize issues with inaccurate or overdue accounts Show less

Remote.

• Authored articles, columns, and content for renowned media platforms including ESPN.com, ESPN Magazine, World Poker Tour, Bluff Magazine, eGaming Review Magazine, the Washington Post, and 60 Minutes on CBS• Wrote news and opinion pieces on a wide variety of topics including sports, pokers, games, film, and television• Worked closely with editors to pitch ideas, develop storylines, review drafts, and complete the final submissions• Observed major sporting events, scanned media… Show more • Authored articles, columns, and content for renowned media platforms including ESPN.com, ESPN Magazine, World Poker Tour, Bluff Magazine, eGaming Review Magazine, the Washington Post, and 60 Minutes on CBS• Wrote news and opinion pieces on a wide variety of topics including sports, pokers, games, film, and television• Worked closely with editors to pitch ideas, develop storylines, review drafts, and complete the final submissions• Observed major sporting events, scanned media coverage, and interviewed key professionals and influencers Key Achievements:✔ Earned the reputation as a trusted and insightful poker insider for prominent international publications and generated a monthly column for Bluff Magazine and multiple articles per week for ESPN between 2006 and 2012 ✔ Produced some the most popular and shared articles on ESPN.com including a long-form feature on Roy Halladay and a comprehensive report on the 2011 Black Friday scandal that forever changed professional poker in the US✔ Contributed research and expertise to the Washington Post and 60 Minutes for their features on poker scandals Show less

Bradford, Ontario

• Led the planning and execution of the campaign strategy for Iftikhar Ahmad during the Deputy Mayoral Election• Directed a team of 12 volunteers in their daily activities and designed and launched the communications program• Conceived and advanced the candidate’s messaging, social media, public appearances, and political positions• Administered campaign budgets, planned community campaigns, and participated in regular meetings and events• Composed engaging speeches, delivered… Show more • Led the planning and execution of the campaign strategy for Iftikhar Ahmad during the Deputy Mayoral Election• Directed a team of 12 volunteers in their daily activities and designed and launched the communications program• Conceived and advanced the candidate’s messaging, social media, public appearances, and political positions• Administered campaign budgets, planned community campaigns, and participated in regular meetings and events• Composed engaging speeches, delivered media coaching, and built lasting relationships with press members Show less

Willemstad, Curacao/Remote

• Managed all aspects of the online presence for the sports betting site with over 100,000 active users in 100+ nations• Led a 2-member social media team in the development and promotion of engaging content across all channels• Supported the executive team with the company’s PR, community management, and media relations activities • Developed and delivered training programs to educate team members on social media policies and best practices• Deployed social media programs… Show more • Managed all aspects of the online presence for the sports betting site with over 100,000 active users in 100+ nations• Led a 2-member social media team in the development and promotion of engaging content across all channels• Supported the executive team with the company’s PR, community management, and media relations activities • Developed and delivered training programs to educate team members on social media policies and best practices• Deployed social media programs, analyzed social media metrics, and identified opportunities to optimize reachKey Achievements:✔ Established the website’s social media accounts and secured over 10,000 followers across Twitter and Facebook through the introduction of appealing contests and live online broadcasts that drove audience engagement ✔ Played an integral role in growing web traffic year-over-year by expanding their digital influence and initiating the BetShare newsletter that shared betting tips with major media publications to reach millions of new readers Show less

• Co-founded the popular website that published content related to poker news, strategies, and personalities• Supervised a team of 6 writers, edited their work, and ensured all website content adhered to brand standards• Sourced and negotiated contracts with various external publishers to produce content for their platforms• Administered the content calendar, devised business development strategies, and controlled all financesKey Achievements:✔ Achieved up to 10,000 site… Show more • Co-founded the popular website that published content related to poker news, strategies, and personalities• Supervised a team of 6 writers, edited their work, and ensured all website content adhered to brand standards• Sourced and negotiated contracts with various external publishers to produce content for their platforms• Administered the content calendar, devised business development strategies, and controlled all financesKey Achievements:✔ Achieved up to 10,000 site views per day and mentored several writers who graduated to renowned publications✔ Inaugurated the Wise Hand of the Day column that was published in numerous external media outlets to grow exposure Show less

Post-Graduate Certificate In Public Relations & Corporate Communications, President’S Honour List

Ba, Film And Television