Gary Wise Email & Phone Number

Toronto, Ontario, Canada

Selected to the newly created role with the mandate of constructing new engineer training programs and modernizing the work culture to persuade employees back to the office after an extended period away. • Defined and instituted mission, vision, and expectations for the sportsbook and training teams.• Produced, maintained, and disseminated a wide range of training, onboarding, and outreach materials.• Interacted with property managers and external vendors to negotiate lease and revamp office layout.• Conceived/rolled out various workplace events to build internal community and strengthen staff loyalty.• Structured and sustained the internal glossary.• Contributed content to the company newsletter when needed.Key Achievements:• Doubled in-office attendance by originating several popular team-building activities including game nights, sporting event outings, mentorship programs, employee carpools, and company-wide contests.• Created the Introduction to Sports Betting module for onboarding and re-training engineers and orchestrated the Sportsbook Akka.net Summit with a prominent tech influencer to instruct engineers on the new platform and tools.• Saved over $100,000 in labour costs and elevated public reputation by instigating a partnership with Petabridge LLC.• Bolstered awareness of benefits by shaping/delivering the Pinnacle Benefits presentation to staff.• Expanded access to professional development tools to staff. • Devised the Pinnacle Library, a central repository of training materials for the engineering team.• Gained employee adoption of trading tools by generating new documentation and training tools along with hands-on instruction.

Boston, Massachusetts, United States

Provided written content for the DraftKings Casino website to advertise new product offerings, educate customers/employees on how to play various casino games and navigate the online portal.• Advised the Marketing Manager on website content strategy and social media marketing tactics.• Ensured compliance with style guides, legal requirements, and SEO standards.• Conceived connective media, image specs and other multi-media content to maximize article reach.• Interacted with dept. leaders to gather information, understand needs and shape content development.Key Achievements:• Defined and instituted the content strategy and production, marketing, and social media procedures that enabled DraftKings Casino to become the highest-grossing gambling website in the US market for seven consecutive months to end tenure.• Supported the development of promotional/educational strategies for the launch of new game, Rocket.

Seattle, Washington, United States

Recruited to write weekly episodic scripts exceeding 20 pages in length for "WTF: An Almost Real Sports Show," which aired to over 20,000 global viewers per episode on the Crown channel, Amazon’s official Twitch channel.• Participated in brainstorming sessions to outline themes and segments.• Attended tech. meetings to assist development of tools used to enrich audience participation.• Primed talent/special guests for interview segments and assisted with the cast screening/interviewing.• Tailored/customized scripts to attract target audiences and sustain viewer growth/retention.• Forged marketing materials/social media content to capture new market share and heighten ratings.

Bradford, Ontario, Canada

Oversaw day-to-day communications and administration for a leading Canadian patent firm that offers a wide range of patent and infringement law professional services to post-secondary institutions/inventors.• Composed/distributed marketing materials to promote company services/drive client acquisition.• Reported directly to ownership; provided subject matter expertise to inform strategic direction.• Cultivated relationships with media outlets and implemented the company’s public relations strategy.• Monitored and evaluated firm’s media coverage to ensure key messaging reached desired audiences.• Planned and coordinated outreach events.• Crafted communication plans for Carbon and their influential clients.• Served as the main point of contact for client campaigns by coordinating activities.• Responded to incoming messages & prepared performance reports, correspondence, and newsletters.• Tracked project progress, recorded billable hours, and maintained and updated invoices for up to 400 active files. Key Achievements:• Initiated outreach raising awareness of the company’s corporate social responsibility activities.• Played key role in fostering a new corporate culture by co-creating company’s overall Mission/Vision.• Streamlined internal communications/collaboration by introducing and training staff to/for Slack.• Designed and instituted standardized guidelines for the filing system to enhance data tracking.• Revamped invoicing system, minimizing issues with inaccurate/overdue accounts.

Bradford, Ontario, Canada

Led the planning and execution of the campaign strategy for Iftikhar Ahmad during the Deputy Mayoral Election.• Directed team of 12 volunteers in daily activities and designed/launched the communications program.• Conceived/advanced candidate’s messaging, social media, public appearances, and political positions.• Administered campaign budgets, planned community campaigns, and participated in meetings/events.• Composed engaging speeches, delivered media coaching, and built relationships with press members.

Authored articles, columns, and content for renowned media platforms including ESPN.com, ESPN Magazine, World Poker Tour, Bluff Magazine, eGaming Review Magazine, the Washington Post, and 60 Minutes on CBS• Wrote news and opinion pieces on a wide variety of topics including sports, pokers, games, film, and television• Worked closely with editors to pitch ideas, develop storylines, review drafts, and complete the final submissions• Observed major sporting events, scanned media coverage, and interviewed key professionals and influencersKey Achievements:• Earned the reputation as a trusted and insightful poker insider for prominent international publications and generated a monthly column for Bluff Magazine and multiple articles per week for ESPN between 2006 and 2012• Produced some the most popular and shared articles on ESPN.com including a long-form feature on Roy Halladay and a comprehensive report on the 2011 Black Friday scandal that forever changed professional poker in the US• Contributed research and expertise to the Washington Post and 60 Minutes for their features on poker scandals

Postgraduate Certificate, Business/Corporate Communications, Graduated With President'S List Honours

Built upon professional experience, graduating with President's List Honours for receiving a grade of 90% or higher for each of 16.

Bachelor Of Arts, Film/Cinema/Video Studies