John Gemignani Email & Phone Number

Waxhaw, NC, US

Toledo, OH, United States

• Department management responsibilities for all sales channels, marketing functions, and department personnel.
• Created Excel-based inventory management tool; which freed up $2,000,000 in cash flow by optimizing Lowe’s consignment inventory.
• Directing 5 person staff to accomplish sales goals and marketing activities, as well as overseeing new product development; including: hiring, training and performance management.
• Developed new brand image and website redesign with marketing agency for July 2023 launch.
• Partner with finance to develop annual operating budgets, manage selling and marketing expenses within budgeted parameters.
• Collaborate continuously with operations on quality improvement, as well as product line rationalization to maximize production capacity.

Toledo, Ohio, United States

• Sales management responsibilities for The Home Depot and Lowe’s accounts, as well as the wholesale distribution channel in the Southern/Western U.S. ($36 million annual sales).
• Managed new item-nationwide roll-out which resulted in a 14% sales increase at Lowe’s in 2019.

Waxhaw, North Carolina

Lead marketing, sales and project management for projected revenue of $180,000 for 2018. Worked closely with consumer clients to complete home improvement projects including construction, custom carpentry and cabinets.

Waxhaw, NC

• Responsible for the overall sales and profitability of plumbing department.
• Manage $1,000,000-plus account for commercial property renovations. Deliveries and deadlines are meticulously scheduled to ensure efficiency of Lowe’s and customer operations.
• Lead “PRO Services” department in sales increase of 33% in 2013 ($6 million gross dept. sales).

Waxhaw, North Carolina, United States

Manage all aspects of marketing and brand management for e-commerce consumer goods retailer.

Moody, AL

• Managed sales function, profitability and customer service of accounts; $5 million annual sales. Directed marketing department team activities; $27 million annual sales.
• Increased sales 27% at large distributor; due to new product implementation, distributor sales force spiff program and trade show promotions.
• Developed large retail product rebranding project of twenty-three sub-category product line, which included: logo, packaging, pricing, merchandising, point-of-purchase material, exhibit booth, and product/packaging.
• Directed multiple projects to develop comprehensive packaging, assortments, merchandising, and collateral material for new push-to-fit fittings brand; resulting in $300,000 rollout in first six months of brand’s.
• Supervised marketing manager and graphic designer to enhance brand image through selling brochures, flyers, trade show displays and advertisements.

Ashland City, TN

• Managed marketing activities and $1.2 million budget for $150 million brand.
• Crafted national sports publication integrated marketing campaign for water heater brand to communicate new brand position; resulting in $11.2 million increase.
• Managed agency relationship for brands in my charge, which included managing projects such as: major brand re-positioning, overall brand image enrichment, developing online training modules, trade show booth designs.
• Developed literature and point-of-purchase materials for national distribution of high margin/premium-priced and innovative product; which resulted in $5 million rollout with major retailer.
• Partnered with sales director to construct trade show sales program, and created accompanying marketing materials, resulting in a 21% show-sales increase over previous year.

Novi, MI

• Managed marketing activities and budget for $38 million annual brand sales.
• Drove product knowledge portion of continuous improvement project to build/implement efficient training methods through BrassCraft College online training modules for representatives, wholesalers, and internal personnel.
• Worked closely with Product Marketing, Engineering, Inventory Management, and Purchasing to provide “voice of customer” guidance for new product development, as a project manager.
• Lead Masco Corporation inter-company team to develop and execute consistent brand merchandising strategy for Walmart plumbing aisle, which resulted in $10 million national rollout.

Walled Lake, MI

Managed profitability of statewide account profile, including more than 125 wholesale and retail accounts, for 17 plumbing manufacturers represented.

Des Plaines, IL

Held profit and loss responsibilities for seven decorative plumbing manufacturers (selling to The Home Depot).

Mba, Interactive Marketing

B.S., Physiology